Brand As Experience

  • Every Company Is An Experience Company

    … years. Today, there is an entire industry committed to helping brands become publishers, and the idea that brands need to “join the conversation” and “think like media companies” is pretty widely held. But I think the metaphor of brands as media creators has some uneasy limitations. We are all wary of what might be called contextual dissonance - when…

    John Battelle's Search Blogin Google Facebook YouTube- 9 readers -
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