Brand Attributes

  • Part 7: SEM Ad Copy Testing Insights for Your CMO

    …” or “Style, Ease and Functionality.” Unfortunately, these directives didn’t always work because they weren’t based on real data. Fortunately, now you can use SEM ad copy testing to generate a lot of data, efficiently uncovering the buzzwords that work for your brand. To get started, solve the crossword puzzle to learn which words perform well…

    Sarah Burns/ BoostBlogin Paid Search- 4 readers -
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