Brand Awareness

  • What You Gain (and Lose) With Ungated Content

    … not need. That’s not exactly a customer-centric experience. But can you really blame marketers? They’ve been tasked with building audiences and delivering leads to hungry sales teams. Eighty-five percent of B2B content marketers report that lead generation is the most important KPI for their organization. Can they reliably hit their goals without…

    The Content Strategistin Social EMail Content- 8 readers -
  • Facebook Beefing Up Canvas

    … Facebook announced a host of changes and upcoming new features for its Canvas ads, starting with new “brand-oriented marketing objectives.” The social network said in a Facebook for Business post that Canvas was initially available only for website clicks and website conversions, and it has now been expanded to further objectives including…

    David Cohen/ AllFacebookin Social Facebook- 5 readers -
  • The Disconnect Between Marketers and Influencers (Infographic)

    … of creative control, and companies need to loosen their grip on a campaign for better results. Marketers and influencers are also at odds when it comes to measuring success. For most marketers, engagement is the most important metric, followed by brand awareness, sales lift and traffic. Influencers measure success based on traffic, shares of the post…

    Inside Facebook- 8 readers -
  • 9 Ways to Rock Your YouTube Influencer Marketing Campaigns

    Check out my major Spring beauty haul from Ulta! I found so many fun goodies and am so excited to share them all with you! :) Products Mentioned: Subscribe to my YouTube Channel: Visit my blog: Check out some of my other videos! ♥ Watch my At-Home Perfect Blowout Tutorial: http://bit.

    Dane Golden/ ReelSEOin Social Paid Search YouTube- 13 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … in campaigns. Your end goal is usually pretty self-explanatory (brand awareness, sales, etc.). Your audience could be a remarketing pool, a customer-relationship-management list, a lookalike audience, etc. Finally, your campaign could be an evergreen one, a holiday sale or perhaps brand awareness. If you are looking to build your remarketing pool…

    AllFacebookin Facebook- 8 readers -
  • A Guide to Writing Your Hotel’s Instagram Caption.

    … Ok, so you’ve come up with an interesting photo for your Hotel’s Instagram, used a photo editing app to show off your creativity and got a professional camera to enhance the quality of your photo. Yes! Finally done and ready to post. But wait! Don’t hit that button! There’s more to think about before posting, such as the caption. Yes, getting…

    E-Marketing Associatesin Social- 14 readers -
  • Why ecommerce sites should use both SEM and SEO for acquisition

    … costs. SEM on the other hand, can obviously require a significant amount of investment, particularly for competitive keywords. Organic results more likely to be clicked on According to the same study by New Media Campaigns, organic results are 8.5 times more likely to be clicked on than paid search results! Improve brand awareness With organic results…

    Search Engine Watchin Paid Search SEO- 11 readers -
  • 7 Reasons Why You Should Have a Video Marketing Strategy

    … An effective video strategy has been proven to help you boost online business, whether through better engagement rates on your social media channels, higher conversion rates in your e-commerce store, increasing brand awareness through online videos ads, or attracting passersby to your business location. Marketers have shied away from video…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • No, Marketers, Not All Video is Not Created Equal

    … in a compelling way.Always make sure your video players work for mobile viewing - you don’t want to drive a mobile user to your site to find it doesn’t function properly on their mobile device. Video Syndication Syndication can be a powerful tool in growing brand awareness and creating revenue. In the simplest terms, syndicating your video means distributing…

    ReelSEOin Social- 8 readers -
  • 5 Killer Facebook Tools to Generate Brand Awareness

    … It’s no secret Facebook is changing the way people interact with your content and brand. With Facebook, you have access to tools that can streamline your content creation and marketing so you gain popularity much quicker than previously. However, many people don’t know how to utilize some of the tools they have available. Over the years, while…

    Rizvan Ullah/ John Chow dot Comin Social Blogging- 18 readers -
  • Super Bowl 2016 Video Marketing Leads to a Brand Lift Buzz

    … online starts more than a week before kickoff and it continues more than a week after the Vince Lombardi Trophy is handed out. That’s why I’ve waited until now to declare which Super Bowl 50 ad won this year. Super Bowl 2016 Ads Distributed via YouTube and Facebook (Data via Tubular Labs) Super Bowl 2016 Video Views: YouTube Now, there are a variety…

    Greg Jarboe/ ReelSEOin Google Facebook YouTube- 28 readers -
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