Brand Awareness

  • 36 Case Studies That’ll Help You Understand Content Marketing ROI

    … strategy JP Morgan Chase created a multimedia newsroom to tap lucrative markets To see how 36 companies think about content marketing ROI, download your free copy of the flipbook by filling out the form at the top of the page. The post 36 Case Studies That’ll Help You Understand Content Marketing ROI appeared first on The Content Strategist. …

    The Content Strategistin Content- 12 readers -
  • How neuroscience can help increase engagement with mobile users

    … relationship between a brand and a target user. Heather Andrew, CEO of Neuro-Insight, talked to Integrated Live about the way neuroscience can boost the marketing efforts towards a mobile audience, provided that there is the right understanding of what makes a successful connection. As people become more attached to their smartphones, marketing…

    Search Engine Watchin How To's- 12 readers -
  • How Brands Can Make the Most Out of Christmas Video Marketing

    … video metrics that really matter for brand advertisers and their agencies. As I mentioned last month, Google’s Brand Lift solution gives you insights into how your ads are impacting brand awareness, ad recall, consideration, favorability, purchase intent, and brand interest, as measured by organic search activity on Google and YouTube. These metrics…

    Greg Jarboe/ ReelSEOin How To's YouTube- 12 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … for the ads To launch a successful Facebook coupon campaign, the campaign must begin with a clear understanding of its objective. The more specific you are with your goals, the easier you can focus your ads to reach the right people. Consider the following goals: Greater insight into your fans’ likes Higher brand awareness Immediate sales More engaged…

    AllFacebookin Social Facebook- 11 readers -
  • How to get started with online reputation management

    … Online reputation is important for every business and social media has only escalated the need. But how can you filter the noise to maintain a positive reputation? As social media usage increases and people feel more comfortable expressing their opinions through all the platforms, online reputation management becomes even more crucial for every…

    Search Engine Watchin How To's- 10 readers -
  • How the rise of user-generated content is changing marketing

    … see the future of earned content? The rise of visual user-generated content (or earned content) has fundamentally changed marketing and the conversation brands are having with their customers. Consumers are becoming more skeptical of advertising and celebrity endorsements and are now demanding a more authentic dialog with the brands they love…

    Search Engine Watchin Content How To's- 18 readers -
  • What You Gain (and Lose) With Ungated Content

    … were instructed to ask shoppers for email addresses or zip codes as they checked out, and I noticed that many customers seemed to be taken aback. They were hesitant to give away any type of information, even something as innocuous as a zip code. This was one of the first times I realized that for consumers, any exchange of information with a brand…

    The Content Strategistin Social EMail Content- 11 readers -
  • Facebook Beefing Up Canvas

    … brand awareness and video views. Facebook also offered a preview of upcoming changes to Canvas, such as templates, the addition of support for 360-degree videos and the ability to link to other Canvas ads. Details follow, from the Facebook for Business post: Making Canvas accessible for all brands means simplifying the creation experience so…

    David Cohen/ AllFacebookin Social Facebook- 9 readers -
  • The Disconnect Between Marketers and Influencers (Infographic)

    … of creative control, and companies need to loosen their grip on a campaign for better results. Marketers and influencers are also at odds when it comes to measuring success. For most marketers, engagement is the most important metric, followed by brand awareness, sales lift and traffic. Influencers measure success based on traffic, shares of the post…

    Inside Facebook- 12 readers -
  • 9 Ways to Rock Your YouTube Influencer Marketing Campaigns

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    Dane Golden/ ReelSEOin Social Paid Search YouTube- 14 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … in campaigns. Your end goal is usually pretty self-explanatory (brand awareness, sales, etc.). Your audience could be a remarketing pool, a customer-relationship-management list, a lookalike audience, etc. Finally, your campaign could be an evergreen one, a holiday sale or perhaps brand awareness. If you are looking to build your remarketing pool…

    AllFacebookin Facebook- 12 readers -
  • A Guide to Writing Your Hotel’s Instagram Caption.

    … Ok, so you’ve come up with an interesting photo for your Hotel’s Instagram, used a photo editing app to show off your creativity and got a professional camera to enhance the quality of your photo. Yes! Finally done and ready to post. But wait! Don’t hit that button! There’s more to think about before posting, such as the caption. Yes, getting…

    E-Marketing Associatesin Social- 19 readers -
  • Why ecommerce sites should use both SEM and SEO for acquisition

    … are 1.5 times more likely to convert click-throughs from the search engine. Direct control over your visibility Even with a significant amount of time invested into SEO, there is no guarantee that you will ever appear in the top spots on search results pages. While the same can almost be said for PPC, bidding plays a huge role in paid search campaigns…

    Search Engine Watchin Paid Search SEO- 12 readers -
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