Brand Awareness

  • How to Convince Your Boss To Do Affiliate Marketing

    … to this as Performance Partnerships® Brand awareness and new audiences! As content marketing has grown over the past few years, more and more bloggers and influencers are leveraging affiliate marketing to monetize their efforts. Working with bloggers and influencers who participate in affiliate marketing can help drive brand awareness for your business and help you…

    Acceleration Partners- 14 readers -
  • Why Brand Ad Campaigns Are Important

    … October 16, 2017 On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without hesitation, is yes. In fact, you should be bidding on your brand name…

    PPC Heroin Paid Search SEO- 14 readers -
  • How To Utilize PPC Brand Building Strategies

    …. This is the perfect time for this nursing search to hit me up on the display network. Audience Targeting I have written about audiences in more depth in the past, but the example listed above is a classic remarketing list which is how to target a very specific audience in the right time and right place to get your brand in the user’s face. When…

    PPC Heroin Paid Search Display How To's- 17 readers -
  • Six steps to a stronger online brand

    … When it comes to maintaining a brand, any good marketer will tell you that reputation management is key. But it’s not just about monitoring what others say about your business; it’s also making sure you know how to prevent reputation crisis by building a stronger brand. For better or worst, opinions about your brand are out there. Not only…

    Ann Smarty/ Search Engine Watchin Paid Search Display- 36 readers -
  • 6 Ways Data Can Boost Your Social Media Marketing

    … After a decade of attempting to connect with customers and prove return on investment, brands are still struggling to achieve success with social media marketing and engagement. What does success look like? For most marketers, success includes anything from raising brand awareness and thought leadership to lead generation. But how can we…

    AllFacebookin Social Facebook Twitter- 59 readers -
  • 36 Case Studies That’ll Help You Understand Content Marketing ROI

    … Content marketers are obsessed with tying their work to ROI, and rightfully so. Whether you create content to drive brand awareness, generate leads, or spark a sale, you have a responsibility to show the tangible impact of your investment. ROI means different things to different people, but on a basic level, it’s just proof that your department…

    The Content Strategistin Content- 20 readers -
  • How neuroscience can help increase engagement with mobile users

    … relationship between a brand and a target user. Heather Andrew, CEO of Neuro-Insight, talked to Integrated Live about the way neuroscience can boost the marketing efforts towards a mobile audience, provided that there is the right understanding of what makes a successful connection. As people become more attached to their smartphones, marketing…

    Search Engine Watchin How To's- 26 readers -
  • How Brands Can Make the Most Out of Christmas Video Marketing

    … video metrics that really matter for brand advertisers and their agencies. As I mentioned last month, Google’s Brand Lift solution gives you insights into how your ads are impacting brand awareness, ad recall, consideration, favorability, purchase intent, and brand interest, as measured by organic search activity on Google and YouTube. These metrics…

    Greg Jarboe/ ReelSEOin How To's YouTube- 31 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … for the ads To launch a successful Facebook coupon campaign, the campaign must begin with a clear understanding of its objective. The more specific you are with your goals, the easier you can focus your ads to reach the right people. Consider the following goals: Greater insight into your fans’ likes Higher brand awareness Immediate sales More engaged…

    AllFacebookin Social Facebook- 28 readers -
  • How to get started with online reputation management

    … business trying to promote its services. It is estimated that consumers are 92% more likely to trust their peers over a brand when considering a new purchase, which means that online reputation may bring a customer closer to your business. Online reputation management is the process a business follows to analyse and monitor all its relevant…

    Search Engine Watchin How To's- 25 readers -
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