Brand Awareness

    • 36 Case Studies That’ll Help You Understand Content Marketing ROI

      Content marketers are obsessed with tying their work to ROI, and rightfully so. Whether you create content to drive brand awareness, generate leads, or spark a sale, you have a responsibility to show the tangible impact of your investment. ROI means different things to different people, but on a basic level, it’s just proof that your department knows what it’s doing.

      The Content Strategistin Content- 11 readers -
    • How Brands Can Make the Most Out of Christmas Video Marketing

      Now, I know that most of the video ads that brands and agencies will launch for the holidays have already been shot, edited, reviewed, and approved, and they’re just waiting to be uploaded and published. But, it’s not too late to learn a few last-minute Christmas video marketing lessons from John Lewis, a chain of upmarket department stores operating throughout the United Kingdom.

      Greg Jarboe/ ReelSEOin How To's YouTube- 11 readers -
    • How neuroscience can help increase engagement with mobile users

      Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects the human behaviour. How can all these apply to the demanding mobile audience? It’s not easy to be effective with the ever-increasing mobile audience, but emotion along with memory can contribute to a more meaningful relationship between a brand and a target user.

      Search Engine Watchin How To's- 10 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … and loyal fans More traffic to your e-commerce store New emails and leads New product/event awareness Product development crowdsourcing User-generated content Make sure you have a compelling offer Ensure that you are offering something your potential buyers want at a price they will find too good to overlook. For instance, Kohl’s 30 percent off…

    AllFacebookin Social Facebook- 11 readers -
  • How to get started with online reputation management

    … Online reputation is important for every business and social media has only escalated the need. But how can you filter the noise to maintain a positive reputation? As social media usage increases and people feel more comfortable expressing their opinions through all the platforms, online reputation management becomes even more crucial for every…

    Search Engine Watchin How To's- 10 readers -
  • How the rise of user-generated content is changing marketing

    … see the future of earned content? The rise of visual user-generated content (or earned content) has fundamentally changed marketing and the conversation brands are having with their customers. Consumers are becoming more skeptical of advertising and celebrity endorsements and are now demanding a more authentic dialog with the brands they love…

    Search Engine Watchin Content How To's- 17 readers -
  • What You Gain (and Lose) With Ungated Content

    … were instructed to ask shoppers for email addresses or zip codes as they checked out, and I noticed that many customers seemed to be taken aback. They were hesitant to give away any type of information, even something as innocuous as a zip code. This was one of the first times I realized that for consumers, any exchange of information with a brand…

    The Content Strategistin Social EMail Content- 11 readers -
  • Facebook Beefing Up Canvas

    … brand awareness and video views. Facebook also offered a preview of upcoming changes to Canvas, such as templates, the addition of support for 360-degree videos and the ability to link to other Canvas ads. Details follow, from the Facebook for Business post: Making Canvas accessible for all brands means simplifying the creation experience so…

    David Cohen/ AllFacebookin Social Facebook- 7 readers -
  • The Disconnect Between Marketers and Influencers (Infographic)

    … of creative control, and companies need to loosen their grip on a campaign for better results. Marketers and influencers are also at odds when it comes to measuring success. For most marketers, engagement is the most important metric, followed by brand awareness, sales lift and traffic. Influencers measure success based on traffic, shares of the post…

    Inside Facebook- 10 readers -
  • 9 Ways to Rock Your YouTube Influencer Marketing Campaigns

    Check out my major Spring beauty haul from Ulta! I found so many fun goodies and am so excited to share them all with you! :) Products Mentioned: http://ulta.ps/TM4jwU ULTA.com: http://ulta.ps/f3BRDO Subscribe to my YouTube Channel: http://bit.ly/1EdEdb6 Visit my blog: www.angelalanter.com Check out some of my other videos! ♥ Watch my At-Home Perfect Blowout Tutorial: http://bit.

    Dane Golden/ ReelSEOin Social Paid Search YouTube- 13 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … in an evergreen campaign, you will want to optimize for “Link Clicks to Your Website” and let Facebook do the automatic bidding for you. If you are looking to broaden your local awareness, you will want to optimize for “Daily Unique Reach” to get your ads in front of as many eyeballs as possible and let Facebook do the automatic bidding for you. If you…

    AllFacebookin Facebook- 12 readers -
  • A Guide to Writing Your Hotel’s Instagram Caption.

    … Ok, so you’ve come up with an interesting photo for your Hotel’s Instagram, used a photo editing app to show off your creativity and got a professional camera to enhance the quality of your photo. Yes! Finally done and ready to post. But wait! Don’t hit that button! There’s more to think about before posting, such as the caption. Yes, getting…

    E-Marketing Associatesin Social- 17 readers -
  • Why ecommerce sites should use both SEM and SEO for acquisition

    … costs. SEM on the other hand, can obviously require a significant amount of investment, particularly for competitive keywords. Organic results more likely to be clicked on According to the same study by New Media Campaigns, organic results are 8.5 times more likely to be clicked on than paid search results! Improve brand awareness With organic results…

    Search Engine Watchin Paid Search SEO- 11 readers -
  • 7 Reasons Why You Should Have a Video Marketing Strategy

    … you can easily make many different kinds of videos. If you’ve utilized Canva to make images, it’s very much the same style of platform – only for video production. Here are 7 Reasons Why You Should Have a Video Marketing Strategy To increase click-through rates (CTR) of your online ads. To drive brand awareness for my business or product…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • No, Marketers, Not All Video is Not Created Equal

    … to engage viewers already going to your website, to get them to spend more time in your ecosystem? Are you trying to make money off of video, or is this simply about brand awareness? Clear answers to those questions set your goals, and with those goals in mind you can consider where to take your video, the contents to include in your video, and how…

    ReelSEOin Social- 11 readers -
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