Brand Awareness

  • Six steps to a stronger online brand

    … haven’t yet, it may be a good time to create a similar page to ensure your customers you are exercising due diligence in preventing online attacks and your products or services can be trusted. Have I missed anything? Share your own tips to building a stronger, more powerful brand. …

    Ann Smarty/ Search Engine Watchin Paid Search Display- 18 readers -
  • 6 Ways Data Can Boost Your Social Media Marketing

    … After a decade of attempting to connect with customers and prove return on investment, brands are still struggling to achieve success with social media marketing and engagement. What does success look like? For most marketers, success includes anything from raising brand awareness and thought leadership to lead generation. But how can we…

    AllFacebookin Social Facebook Twitter- 42 readers -
  • 36 Case Studies That’ll Help You Understand Content Marketing ROI

    … Content marketers are obsessed with tying their work to ROI, and rightfully so. Whether you create content to drive brand awareness, generate leads, or spark a sale, you have a responsibility to show the tangible impact of your investment. ROI means different things to different people, but on a basic level, it’s just proof that your department…

    The Content Strategistin Content- 15 readers -
  • How neuroscience can help increase engagement with mobile users

    … relationship between a brand and a target user. Heather Andrew, CEO of Neuro-Insight, talked to Integrated Live about the way neuroscience can boost the marketing efforts towards a mobile audience, provided that there is the right understanding of what makes a successful connection. As people become more attached to their smartphones, marketing…

    Search Engine Watchin How To's- 17 readers -
  • How Brands Can Make the Most Out of Christmas Video Marketing

    … Now, I know that most of the video ads that brands and agencies will launch for the holidays have already been shot, edited, reviewed, and approved, and they’re just waiting to be uploaded and published. But, it’s not too late to learn a few last-minute Christmas video marketing lessons from John Lewis, a chain of upmarket department stores…

    Greg Jarboe/ ReelSEOin How To's YouTube- 18 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … for the ads To launch a successful Facebook coupon campaign, the campaign must begin with a clear understanding of its objective. The more specific you are with your goals, the easier you can focus your ads to reach the right people. Consider the following goals: Greater insight into your fans’ likes Higher brand awareness Immediate sales More engaged…

    AllFacebookin Social Facebook- 18 readers -
  • How to get started with online reputation management

    Online reputation is important for every business and social media has only escalated the need. But how can you filter the noise to maintain a positive reputation? As social media usage increases and people feel more comfortable expressing their opinions through all the platforms, online reputation management becomes even more crucial for every business trying to promote its services.

    Search Engine Watch- 16 readers -
  • How the rise of user-generated content is changing marketing

    … see the future of earned content? The rise of visual user-generated content (or earned content) has fundamentally changed marketing and the conversation brands are having with their customers. Consumers are becoming more skeptical of advertising and celebrity endorsements and are now demanding a more authentic dialog with the brands they love…

    Search Engine Watchin Content How To's- 21 readers -
  • What You Gain (and Lose) With Ungated Content

    … lead forms? We’ve seen brands experiment with this. Drift made headlines this summer when it ditched email forms on all premium content, and the digital marketing community reacted in a big way. The announcement became one of the company’s top posts as it burned up the charts in marketing discussion groups. Drift has been perhaps the loudest voice…

    The Content Strategistin Social EMail Content- 12 readers -
  • Facebook Beefing Up Canvas

    … brand awareness and video views. Facebook also offered a preview of upcoming changes to Canvas, such as templates, the addition of support for 360-degree videos and the ability to link to other Canvas ads. Details follow, from the Facebook for Business post: Making Canvas accessible for all brands means simplifying the creation experience so…

    David Cohen/ AllFacebookin Social Facebook- 19 readers -
  • The Disconnect Between Marketers and Influencers (Infographic)

    … of creative control, and companies need to loosen their grip on a campaign for better results. Marketers and influencers are also at odds when it comes to measuring success. For most marketers, engagement is the most important metric, followed by brand awareness, sales lift and traffic. Influencers measure success based on traffic, shares of the post…

    Inside Facebook- 13 readers -
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