Brand Awareness

  • 6 Ways Data Can Boost Your Social Media Marketing

    … develop and curate the right content, post at the most effective times and prove impact? In my experience and from what I hear from our customers, the only way to achieve real success is by using and leveraging data. Social media marketers can boost their performance and the performance of their campaigns by leveraging the power of data to inform…

    AllFacebookin Social Facebook Twitter- 41 readers -
  • 36 Case Studies That’ll Help You Understand Content Marketing ROI

    … Content marketers are obsessed with tying their work to ROI, and rightfully so. Whether you create content to drive brand awareness, generate leads, or spark a sale, you have a responsibility to show the tangible impact of your investment. ROI means different things to different people, but on a basic level, it’s just proof that your department…

    The Content Strategistin Content- 14 readers -
  • How neuroscience can help increase engagement with mobile users

    … relationship between a brand and a target user. Heather Andrew, CEO of Neuro-Insight, talked to Integrated Live about the way neuroscience can boost the marketing efforts towards a mobile audience, provided that there is the right understanding of what makes a successful connection. As people become more attached to their smartphones, marketing…

    Search Engine Watchin How To's- 15 readers -
  • How Brands Can Make the Most Out of Christmas Video Marketing

    …-check the campaign-level targeting that you’re using. For example, you can target your video ads by geographical location. So, even if you’re only running your ad campaign in the United Kingdom, are you getting better engagement rates in different cities, regions, or postal codes? At the campaign level, you can also target ads by device. So…

    Greg Jarboe/ ReelSEOin How To's YouTube- 14 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … coupon campaigns on Facebook can be very effective for most industries and has proven to yield results. Below is a quick list of some possible coupon campaigns: Customer loyalty Exclusive social fans Holiday/seasonal Influencer Following/liking/sharing on Facebook Pre-launch Weekly/monthly coupons Facebook is a great social platform to use…

    AllFacebookin Social Facebook- 14 readers -
  • How to get started with online reputation management

    … Online reputation is important for every business and social media has only escalated the need. But how can you filter the noise to maintain a positive reputation? As social media usage increases and people feel more comfortable expressing their opinions through all the platforms, online reputation management becomes even more crucial for every…

    Search Engine Watchin How To's- 12 readers -
  • How the rise of user-generated content is changing marketing

    … see the future of earned content? The rise of visual user-generated content (or earned content) has fundamentally changed marketing and the conversation brands are having with their customers. Consumers are becoming more skeptical of advertising and celebrity endorsements and are now demanding a more authentic dialog with the brands they love…

    Search Engine Watchin Content How To's- 19 readers -
  • What You Gain (and Lose) With Ungated Content

    … were instructed to ask shoppers for email addresses or zip codes as they checked out, and I noticed that many customers seemed to be taken aback. They were hesitant to give away any type of information, even something as innocuous as a zip code. This was one of the first times I realized that for consumers, any exchange of information with a brand…

    The Content Strategistin Social EMail Content- 12 readers -
  • Facebook Beefing Up Canvas

    … brand awareness and video views. Facebook also offered a preview of upcoming changes to Canvas, such as templates, the addition of support for 360-degree videos and the ability to link to other Canvas ads. Details follow, from the Facebook for Business post: Making Canvas accessible for all brands means simplifying the creation experience so…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • The Disconnect Between Marketers and Influencers (Infographic)

    … of creative control, and companies need to loosen their grip on a campaign for better results. Marketers and influencers are also at odds when it comes to measuring success. For most marketers, engagement is the most important metric, followed by brand awareness, sales lift and traffic. Influencers measure success based on traffic, shares of the post…

    Inside Facebook- 13 readers -
  • 9 Ways to Rock Your YouTube Influencer Marketing Campaigns

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    Dane Golden/ ReelSEOin Social Paid Search YouTube- 14 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … Facebook bidding has always been an elusive part of advertising, but it doesn’t have to be as hard as it may seem. Here are the key points that you need to know about bidding for Facebook ads and when manual bidding is better than automatic. There are four different ways to optimize your Facebook ad delivery and 15 different campaign types…

    AllFacebookin Facebook- 14 readers -
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