Brand Battle

  • Sponsored Content: With Banks, There’s a Brand Battle on Every Corner

    …, perhaps you’re looking for a full-service option, and the info is wrong. Banks, whether they are tapped for their ATMs or their full suite of business or personal banking services, don’t always have a great reputation among consumers. This month’s Brand Battle looked at where two of them stand, and found that social engagement was ultimately…

    Street Fightin Content- 12 readers -
  • Sponsored Post: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club

    … to the local market. But to drive new customers to their stores, these two companies could take a fresh look at their branding strategies and interactions with customers. Sam’s Club and Costco competed in the July Brand Battle, a regular series on Street Fight sponsored by digital marketing company Where2GetIt. Where2GetIt calculated brand scores…

    Street Fight- 11 readers -
  • Movie Theaters Missing the Mark on Local Advertising Battle

    … the success of AMC Theaters and Regal Cinemas. A winner between the two did emerge — AMC, by a hair, as both companies could do better to address their local marketing strategies across the country. Where2GetIt’s data analysis, in its “Brand Battle” series on Street Fight, looks at six “pillars” that have potential to drive consumer action: data quality…

    Street Fight- 17 readers -