Brand Battle

  • Sponsored Content: With Banks, There’s a Brand Battle on Every Corner

    … the determining factor in this match. Each month, digital marketing company Brandify evaluates six branding “pillars” to calculate Brand Scores for companies in a particular battle, typically pitting companies already in competition against one another. Each pillar – data quality, local SEO, reviews, local advertising, engagement, and competition…

    Street Fightin Content- 10 readers -
  • Sponsored Post: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club

    … Sponsored Post: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club July 27, 2015 by April Nowicki Leave a Comment Filed Under: Sponsored Content It’s a bargain every time. Members of the wholesale retail chains Sam’s Club and Costco swear by the low costs that come with buying in bulk, and locations cater their offerings…

    Street Fight- 10 readers -
  • Movie Theaters Missing the Mark on Local Advertising Battle

    … the success of AMC Theaters and Regal Cinemas. A winner between the two did emerge — AMC, by a hair, as both companies could do better to address their local marketing strategies across the country. Where2GetIt’s data analysis, in its “Brand Battle” series on Street Fight, looks at six “pillars” that have potential to drive consumer action: data quality…

    Street Fight- 15 readers -
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