Brand-Building

  • How Conversion Optimization is a Brand-Building Investment

    It can often seem that conversion optimization conflicts with brand and image marketing. In some cases, this is true. A recent infographic from the New Jersey Institute of Technology’s Online Master in Business Administration program (NJIT) got us to thinking about the importance of branding to any conversion optimization effort.

    Brian Massey/ The Conversion Scientist- 16 readers -
  • Why Your Audience Is Your Company’s Most Valuable Asset: Develop It

    …. Nurturing that proprietary audience (one that only you can reach) is essential for building brand authority, awareness, credibility and other signals which improve not just sales and conversion rates, but also organic search traffic and rankings through strong brand signals. Many business owners think of their website and digital presence…

    Jayson Demers/ Marketing Land- 13 readers -
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