Brand Communities

  • Driving ROI Through Online Brand Communities

    … Published 20 mins ago 22 Forrester Research predicted that 2015 will be the year that online brand communities make a comeback, and there are many reasons to celebrate the occasion. Brands have increasingly found that investments in social media communities aren’t paying off. After spending significant time and resources building out…

    Relevancein Content- 5 readers -
  • Can Your Brand Benefit from Digital Detox?

    …, and certainly way more than any one of us can possibly process. In the online world, banner blindness is a coping mechanism, one that enables us to read articles without breaking our concentration. That got us thinking: Can brands benefit from digital detox? We all treasure unplugging during vacations. Will brands benefit by offering consumers…

    Ben Plomion/ Convince and Convertin Content- 3 readers -
  • Advanced Social Media Lessons from the Best in the NBA

    …, especially with the extensive targeting that Facebook ads offer now. You can actually use Facebook ads to remind people to look for your email, or even for a direct mail campaign. These highly targeted campaigns are a great option as a secondary marketing tactic to reinforce the primary, more traditional tactics. This looks like the beginning…

    Jay Baer/ Convince and Convertin Social Facebook- 5 readers -
  • Do Salespeople Make the Best Social Advocates?

    … at much earlier point. This point is before they’ve even realized they have the problem that your product solves. By positioning yourself as a thought leader, or just a business who provides them with the types of information they’re looking for, you’re earning their trust and their brand loyalty before they even decide to spend money with you…

    Jay Baer/ Convince and Convertin Social- 5 readers -
  • Does Your Personal Brand Help Your Employer?

    … of growing DuckDuckGo so far is how valuable it is to take the experimental approach. He initially approached growing his new company through SEO because it was what he knew, but this turned out to be the wrong tactic. Through trying out lots of different strategies (SEO and SEM, social and content marketing, traditional marketing, events, public…

    Jay Baer/ Convince and Convert- 5 readers -
  • Why Good Community Management Equals Great Business Development

    …. These parallels prove that success in today’s business world is dependent on effective communication and understanding, no matter the role or platform. As I mentioned, community managers have a skill set that can be transitioned to a variety of other roles. Have you made a transition from community management? If so, what’s your new role and what have you brought over from your days as a CM? Related…

    Convince and Convertin Content- 9 readers -
  • In Social Media, the Only Guarantee is Change

    … for excellence in social customer service will keep changing as customers’ expectations are raised and other brands rise to meet the challenge. It sounds like Dan and his team will be ready for those changes when they come. Click the play button to listen here: Read the full show highlights here: Related…

    Jess Ostroff/ Convince and Convertin Social Content- 10 readers -
  • How Being Specific about Social Strategy can Increase Social Influence

    …Cutting Down to Expand It’s no mistake that Nick’s title has changed from Social Media Channel Manager to Digital Strategist. Social media is no longer just a job title; it is a skill set that permeates the entire brand and its strategy. Nick says, “Where possible, we’re integrating social into every tactic that we deploy.” SAP has set up…

    Jay Baer/ Convince and Convert- 5 readers -
  • How to Create a Thriving B2B Advocacy Community

    … campaign to the Pepsi MAX Jeff Gordon test drive video. These campaigns are designed to turn heads and generate discussion, but it seems like the most successful campaign would be the one to drive long-term engagement with the brand. So far, American Greetings’ hope that the emotional video would catch on has certainly played out well…

    Jay Baer/ Convince and Convertin Social- 4 readers -
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