Brand Communities

  • Driving ROI Through Online Brand Communities

    … Published 20 mins ago 22 Forrester Research predicted that 2015 will be the year that online brand communities make a comeback, and there are many reasons to celebrate the occasion. Brands have increasingly found that investments in social media communities aren’t paying off. After spending significant time and resources building out…

    Relevancein Content- 7 readers -
  • Can Your Brand Benefit from Digital Detox?

    … restaurant Chipotle decided to give this concept a shot. In July 2014, the company announced plans to use its formerly blank bags and cups as literary canvases. They’ve lined up an impressive slate of writers to create short fiction and non-fiction works for their customers to read as they eat. So far, Toni Morrison, Malcolm Gladwell, Michael…

    Ben Plomion/ Convince and Convertin Content- 4 readers -
  • Advanced Social Media Lessons from the Best in the NBA

    … of the end of seeing ads for products that you’ve just purchased. The Big Two:Jeramie McPeek What’s your one tip for becoming a social pro? Subscribe to Social Pros and Jay Today. (He really said that!) “Connect with other social media experts out there and try to learn from them every single day.” If you could do a Skype call with any person, who would…

    Jay Baer/ Convince and Convertin Social Facebook- 8 readers -
  • Do Salespeople Make the Best Social Advocates?

    … at much earlier point. This point is before they’ve even realized they have the problem that your product solves. By positioning yourself as a thought leader, or just a business who provides them with the types of information they’re looking for, you’re earning their trust and their brand loyalty before they even decide to spend money with you…

    Jay Baer/ Convince and Convertin Social- 7 readers -
  • Does Your Personal Brand Help Your Employer?

    … of growing DuckDuckGo so far is how valuable it is to take the experimental approach. He initially approached growing his new company through SEO because it was what he knew, but this turned out to be the wrong tactic. Through trying out lots of different strategies (SEO and SEM, social and content marketing, traditional marketing, events, public…

    Jay Baer/ Convince and Convert- 5 readers -
  • Why Good Community Management Equals Great Business Development

    …, I’m referring to a role that focuses on strategic partnerships with external organizations. Community Managers Communicate with Brevity and Clarity When you only have 140 characters to work with on Twitter, Community Managers need to be able to effectively connect with customers in a very small window. Throw in the fact that other brands…

    Convince and Convertin Content- 9 readers -
  • In Social Media, the Only Guarantee is Change

    … for excellence in social customer service will keep changing as customers’ expectations are raised and other brands rise to meet the challenge. It sounds like Dan and his team will be ready for those changes when they come. Click the play button to listen here: Read the full show highlights here: http://www.convinceandconvert.com/social-pros-podcast/how-to-respond-to-every-social-media-inquiry-in-an-average-of-19-minutes/ Related…

    Jess Ostroff/ Convince and Convertin Social Content- 10 readers -
  • How Being Specific about Social Strategy can Increase Social Influence

    …Cutting Down to Expand It’s no mistake that Nick’s title has changed from Social Media Channel Manager to Digital Strategist. Social media is no longer just a job title; it is a skill set that permeates the entire brand and its strategy. Nick says, “Where possible, we’re integrating social into every tactic that we deploy.” SAP has set up…

    Jay Baer/ Convince and Convert- 7 readers -
  • How to Create a Thriving B2B Advocacy Community

    … campaign to the Pepsi MAX Jeff Gordon test drive video. These campaigns are designed to turn heads and generate discussion, but it seems like the most successful campaign would be the one to drive long-term engagement with the brand. So far, American Greetings’ hope that the emotional video would catch on has certainly played out well…

    Jay Baer/ Convince and Convertin Social- 5 readers -
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