Brand Communities

  • Driving ROI Through Online Brand Communities

    …,” keep customers engaged outside of tax season by providing content around “All Things Tax” and tangential subjects like financial and healthcare services. Robust online communities can also help ease the strain on customer experience teams by letting people openly discuss and answer each other’s questions. Research from Gartner found that community…

    Relevancein Content- 9 readers -
  • Can Your Brand Benefit from Digital Detox?

    … As consumers, we’re exposed to a lot of ads each day. Just how many is up for debate; Consumer Reports puts the number at 247, and the Business Journal Phoenix says 600, while the Union of Concerned Scientists estimates we’re bombarded with 3,000 commercial messages in a single day. Whatever the number, I think we can all agree it’s a lot…

    Ben Plomion/ Convince and Convertin Content- 4 readers -
  • Advanced Social Media Lessons from the Best in the NBA

    …Constant Evolution Many of our guests have been working in social at their respective companies for a few years. Occasionally, we have a guest who is new to his/her brand, and we get a peek at the first 100 days in a position like this. Today, we have the opposite: Jeramie McPeek has been in charge of the Phoenix Suns‘ digital presence for 23…

    Jay Baer/ Convince and Convertin Social Facebook- 8 readers -
  • Do Salespeople Make the Best Social Advocates?

    … at much earlier point. This point is before they’ve even realized they have the problem that your product solves. By positioning yourself as a thought leader, or just a business who provides them with the types of information they’re looking for, you’re earning their trust and their brand loyalty before they even decide to spend money with you…

    Jay Baer/ Convince and Convertin Social- 8 readers -
  • Does Your Personal Brand Help Your Employer?

    …Playing with Experimentation Most people wouldn’t create a company that essential takes Google head-on, but Gabriel Weinberg is not most people. In 2007, when he was dissatisfied with Google’s search results, he started building his own solution, and DuckDuckGo was born. Today, their main differentiator (other than the different search mechanism…

    Jay Baer/ Convince and Convert- 5 readers -
  • Why Good Community Management Equals Great Business Development

    …, I’m referring to a role that focuses on strategic partnerships with external organizations. Community Managers Communicate with Brevity and Clarity When you only have 140 characters to work with on Twitter, Community Managers need to be able to effectively connect with customers in a very small window. Throw in the fact that other brands…

    Convince and Convertin Content- 9 readers -
  • In Social Media, the Only Guarantee is Change

    … for excellence in social customer service will keep changing as customers’ expectations are raised and other brands rise to meet the challenge. It sounds like Dan and his team will be ready for those changes when they come. Click the play button to listen here: Read the full show highlights here: Related…

    Jess Ostroff/ Convince and Convertin Social Content- 10 readers -
  • How Being Specific about Social Strategy can Increase Social Influence

    …Cutting Down to Expand It’s no mistake that Nick’s title has changed from Social Media Channel Manager to Digital Strategist. Social media is no longer just a job title; it is a skill set that permeates the entire brand and its strategy. Nick says, “Where possible, we’re integrating social into every tactic that we deploy.” SAP has set up…

    Jay Baer/ Convince and Convert- 7 readers -
  • How to Create a Thriving B2B Advocacy Community

    … campaign to the Pepsi MAX Jeff Gordon test drive video. These campaigns are designed to turn heads and generate discussion, but it seems like the most successful campaign would be the one to drive long-term engagement with the brand. So far, American Greetings’ hope that the emotional video would catch on has certainly played out well…

    Jay Baer/ Convince and Convertin Social- 6 readers -
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