Brand Communities

  • Driving ROI Through Online Brand Communities

    … users into loyal customers can have an outsized impact on business. Research from the White House Office of Consumer Affairs found that loyal customers are worth 10 times as much as their first purchase, and studies from Harvard Business School around “e-loyalty” show that a mere five percent bump in customer retention rates can increase profits…

    Relevancein Content- 12 readers -
  • Can Your Brand Benefit from Digital Detox?

    …, and certainly way more than any one of us can possibly process. In the online world, banner blindness is a coping mechanism, one that enables us to read articles without breaking our concentration. That got us thinking: Can brands benefit from digital detox? We all treasure unplugging during vacations. Will brands benefit by offering consumers…

    Ben Plomion/ Convince and Convertin Content- 4 readers -
  • Advanced Social Media Lessons from the Best in the NBA

    …Constant Evolution Many of our guests have been working in social at their respective companies for a few years. Occasionally, we have a guest who is new to his/her brand, and we get a peek at the first 100 days in a position like this. Today, we have the opposite: Jeramie McPeek has been in charge of the Phoenix Suns‘ digital presence for 23…

    Jay Baer/ Convince and Convertin Social Facebook- 12 readers -
  • Do Salespeople Make the Best Social Advocates?

    … at much earlier point. This point is before they’ve even realized they have the problem that your product solves. By positioning yourself as a thought leader, or just a business who provides them with the types of information they’re looking for, you’re earning their trust and their brand loyalty before they even decide to spend money with you…

    Jay Baer/ Convince and Convertin Social- 8 readers -
  • Does Your Personal Brand Help Your Employer?

    …Playing with Experimentation Most people wouldn’t create a company that essential takes Google head-on, but Gabriel Weinberg is not most people. In 2007, when he was dissatisfied with Google’s search results, he started building his own solution, and DuckDuckGo was born. Today, their main differentiator (other than the different search mechanism…

    Jay Baer/ Convince and Convert- 5 readers -
  • Why Good Community Management Equals Great Business Development

    …, I’m referring to a role that focuses on strategic partnerships with external organizations. Community Managers Communicate with Brevity and Clarity When you only have 140 characters to work with on Twitter, Community Managers need to be able to effectively connect with customers in a very small window. Throw in the fact that other brands…

    Convince and Convertin Content- 10 readers -
  • In Social Media, the Only Guarantee is Change

    … for excellence in social customer service will keep changing as customers’ expectations are raised and other brands rise to meet the challenge. It sounds like Dan and his team will be ready for those changes when they come. Click the play button to listen here: Read the full show highlights here: Related…

    Jess Ostroff/ Convince and Convertin Social Content- 10 readers -
  • How Being Specific about Social Strategy can Increase Social Influence

    …Cutting Down to Expand It’s no mistake that Nick’s title has changed from Social Media Channel Manager to Digital Strategist. Social media is no longer just a job title; it is a skill set that permeates the entire brand and its strategy. Nick says, “Where possible, we’re integrating social into every tactic that we deploy.” SAP has set up…

    Jay Baer/ Convince and Convert- 8 readers -
  • How to Create a Thriving B2B Advocacy Community

    … campaign to the Pepsi MAX Jeff Gordon test drive video. These campaigns are designed to turn heads and generate discussion, but it seems like the most successful campaign would be the one to drive long-term engagement with the brand. So far, American Greetings’ hope that the emotional video would catch on has certainly played out well…

    Jay Baer/ Convince and Convertin Social- 7 readers -
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