Brand Communities

  • Driving ROI Through Online Brand Communities

    … Published 20 mins ago 22 Forrester Research predicted that 2015 will be the year that online brand communities make a comeback, and there are many reasons to celebrate the occasion. Brands have increasingly found that investments in social media communities aren’t paying off. After spending significant time and resources building out…

    Relevancein Content- 12 readers -
  • Can Your Brand Benefit from Digital Detox?

    …, and certainly way more than any one of us can possibly process. In the online world, banner blindness is a coping mechanism, one that enables us to read articles without breaking our concentration. That got us thinking: Can brands benefit from digital detox? We all treasure unplugging during vacations. Will brands benefit by offering consumers…

    Ben Plomion/ Convince and Convertin Content- 4 readers -
  • Advanced Social Media Lessons from the Best in the NBA

    …Constant Evolution Many of our guests have been working in social at their respective companies for a few years. Occasionally, we have a guest who is new to his/her brand, and we get a peek at the first 100 days in a position like this. Today, we have the opposite: Jeramie McPeek has been in charge of the Phoenix Suns‘ digital presence for 23…

    Jay Baer/ Convince and Convertin Social Facebook- 12 readers -
  • Do Salespeople Make the Best Social Advocates?

    … at much earlier point. This point is before they’ve even realized they have the problem that your product solves. By positioning yourself as a thought leader, or just a business who provides them with the types of information they’re looking for, you’re earning their trust and their brand loyalty before they even decide to spend money with you…

    Jay Baer/ Convince and Convertin Social- 8 readers -
  • Does Your Personal Brand Help Your Employer?

    …Playing with Experimentation Most people wouldn’t create a company that essential takes Google head-on, but Gabriel Weinberg is not most people. In 2007, when he was dissatisfied with Google’s search results, he started building his own solution, and DuckDuckGo was born. Today, their main differentiator (other than the different search mechanism…

    Jay Baer/ Convince and Convert- 5 readers -
  • Why Research Is Key to Improving Your Social Media Marketing

    A New Perspective Marji Sherman joined Kohler last year as their first hired social media expert. This allowed her to come in to a clean slate that she could configure how she saw fit, but it also meant winning the hearts and minds of her colleagues. “Social media is very visible to everyone within the company,” Marji points out.

    Jay Baer/ Convince and Convert- 6 readers -
  • How to Build a Social Media Empire by Running with Scissors

    Just Get Started When Jenny started her blog Craft Test Dummies 6 years ago, she knew she wanted to leave room to expand (that’s why it’s not called just Craft Test Dummy). It began as solely her voice, but ultimately she wanted to incorporate the voices of many crafters and contributors. What started with a simple blog reviewing craft supplies has blossomed into a social craft ...

    Jay Baer/ Convince and Convert- 3 readers -
  • Why Good Community Management Equals Great Business Development

    …, I’m referring to a role that focuses on strategic partnerships with external organizations. Community Managers Communicate with Brevity and Clarity When you only have 140 characters to work with on Twitter, Community Managers need to be able to effectively connect with customers in a very small window. Throw in the fact that other brands…

    Convince and Convertin Content- 10 readers -
  • In Social Media, the Only Guarantee is Change

    Social is not as different from other channels as it might seem, Dan says. You can’t be great at social media marketing without a strong foundation in marketing. His advice is to get the basics down first before playing with all the new technologies. The technology changes, but the fundamental principles don’t. Undoubtedly the standards for excellence in social cus ...

    Jess Ostroff/ Convince and Convert- 10 readers -
  • How Being Specific about Social Strategy can Increase Social Influence

    …Cutting Down to Expand It’s no mistake that Nick’s title has changed from Social Media Channel Manager to Digital Strategist. Social media is no longer just a job title; it is a skill set that permeates the entire brand and its strategy. Nick says, “Where possible, we’re integrating social into every tactic that we deploy.” SAP has set up…

    Jay Baer/ Convince and Convert- 8 readers -
  • How to Create a Thriving B2B Advocacy Community

    … campaign to the Pepsi MAX Jeff Gordon test drive video. These campaigns are designed to turn heads and generate discussion, but it seems like the most successful campaign would be the one to drive long-term engagement with the brand. So far, American Greetings’ hope that the emotional video would catch on has certainly played out well…

    Jay Baer/ Convince and Convertin Social- 7 readers -
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