Brand Convenience

  • Do online shoppers still care about brands?

    …, but they are drawing the wrong conclusion. It isn't that brands don't matter anymore. It's that what people are looking for from their brands have changed. Retailers need to think about what built their brands. In large measure, it was reliability and convenience. Consumers could rely on products sold in those big retail chains. Their buyers knew…

    Search Engine Guidein Social- 8 readers -
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