Brand Damage

    • How to manage a PR crisis: the 12 golden rules

      You may have seen the incredible footage recently of the American physician who was forcibly removed from a United Airlines flight. He’d done nothing wrong apart from not complying with a request to vacate his seat so United staff could fly instead. The incident via ABC News can be seen here. It wasn’t a great look. In fact, in terms of brand damage, it was right up there with the worst.

      Lush Digitalin Social How To's- 14 readers -
  • 10 Social Media Tips for Franchises to Zoom Results

    … will put the brand at risk. They are afraid of brand inconsistency, negative interaction with audiences and the list goes on. The truth is that regardless if a franchisor, franchisee or brand of any type or size decides to engage on the social web, there is a conversation happening in their honor already. The question is do they want to be a proactive…

    Pam Marketing Nutin Social Content- 17 readers -
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