Brand Driven Digital

  • Get Scrappy – Book Interview

    … with our marketing we think about short-cuts and hacks. While Get Scrappy certainly includes several of these life-saving tips, the biggest idea at the heart of the book is starting with strategy. Answering those big questions up front — Why are we doing this? What’s the business objective here? If we don’t answer these we’ll be haunted later…

    Heidi Cohen/ Heidi Cohen- 12 readers -
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