Brand Editors

  • 5 Content Marketing Problems That Keep Me Up at Night

    …, and then gets labeled as a failure because no one saw them. When launching a branded content campaign, you absolutely need paid distribution for your content. Even if you have a million Facebook followers and a million Twitter followers, only a few thousand people, at most, will see your work. I’ve seen brands budget hundreds of thousands of dollars…

    Joe Lazauskas/ Relevancein Display Content- 27 readers -
  • 5 Content Marketing Problems That Keep Me Up at Night

    …, most brands are running a race where their pit crew forces them off the track every lap. Sure, when you’re creating a 30-second TV spot, you can afford to go through a 12-person approval chain and lengthy legal review. But not when you’re creating content every day. Editors need the freedom to experiment with new formats, different story types…

    The Content Strategistin Display Content- 11 readers -
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