Brand Editors

  • 5 Content Marketing Problems That Keep Me Up at Night

    … through all of their marketing efforts. I’ve seen journalists and filmmakers get paid well to do great branded work. But while content marketing has positive momentum, it remains an experimental line item for most brands. It’s hard to do well, which is part of the reason most CMOs think their content is failing. Despite the good vibes, it’s easy to see…

    Joe Lazauskas/ Relevancein Display Content- 35 readers -
  • 5 Content Marketing Problems That Keep Me Up at Night

    … continuing to fall back on uglier alternatives—like the nearly $15 billion that’ll be spent on programmatic display advertising this year. A world where intrusive advertising rules is one where no one wins—especially not consumers and content creators. And there are five main issues that keep me up at night, worrying that we’ll slink back into a dark age…

    The Content Strategistin Display Content- 16 readers -
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