Brand Engagement

Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Coca-Cola which belongs to the Coca-Cola Company.In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet.
Posts about Brand Engagement
  • How Hiring a Digital Marketing Agency Can Help You

    … a product launch event, update your company’s website and improve the website’s SEO. This multi-faceted approach combines both traditional and digital marketing tactics. It ensures that content will reach multiple audiences, which in turn will increase brand awareness. 2. Content Creation to Drive Brand Engagement With more people accessing information…

    Relevancein Social SEO EMail Content How To's- 24 readers -
  • How to Leverage the Power of Trending Topics

    … (@LilyBaileyUK) April 28, 2015 Love the Google doodle today. #EdBallsDay — James Martin (@Pundamentalism) April 28, 2015 Naturally, UK brands also jumped in on the #EdBallsDay fun. Spotify made an #EdBallsDay playlist. The only playlist you’ll need this #EdBallsDay…

    Jessica Gioglio/ Convince and Convertin Social How To's- 4 readers -
  • New Debrief Analyzes Why Consumers Open Brand Emails

    … of the influence of email on consumers today U.S. consumers’ attitudes toward email marketing Analysis of reasons consumers open emails What follows are some of the main topics covered in the Debrief based on that survey: Email as a vehicle for brand engagement Why consumers opt in to receive brand emails The frequency by which consumers want to be emailed How…

    Michelle Johnson/ Dex Mediain EMail- 21 readers -
  • 56 Reasons Why Content Marketing Works

    … a documented content strategy are creating more content than they did one year ago. (Content Marketing Institute) Average website conversion for companies with defined content processes is more than twice that of companies without (5.9% vs. 3.8%). (Kapost) Using content-driven tactics saves an average of 13% in overall cost per lead. (Hubspot…

    Michael Brenner/ B2B Marketing Insiderin Social EMail Content- 26 readers -
  • How Restaurants Can Turn Online Followers Into Sit-Down Diners

    … Thomas Stern discusses how restaurants can leverage digital marketing tactics to bring online fans through your doors. This article was originally published by FSR Magazine ———- Often many restaurants question the true value and ROI of digital marketing efforts. While there are many reasons to develop and actively maintain your brand’s…

    ZOG Digital Blogin Mobile Twitter How To's- 12 readers -
  • How brick-and-mortar Pep Boys used data to reinvent itself as a digital brand

    … retail messaging, to a service-centric value proposition. “We still have great value,” said Stoupa, “but we’re not leading with price. We’re leading with service. We’re leading with information. We’re leading with data.” The challenge of using data to enhance brand engagement When Stoupa started at Pep Boys five years ago, the company’s data…

    Digidayin How To's- 21 readers -
  • C-Level SEO – Metrics that Matter – Part 3

    …Metrics that influence brand engagement, brand perception, revenue and customer retention Editor’s Note: This is part three of a three part series on digital marketing metrics. Part one can be found here, and part two can be found here. CUSTOMER RETENTION Digital marketing can help any ecommerce site do more than just acquire leads and build…

    ZOG Digital Blogin Social SEO Twitter- 11 readers -
  • It’s fun-time for marketers as display ads get gamified

    … to the grave, we all love to play games. It follows that display ads that include games should take advantage of this natural affinity by translating it into brand engagement. In a recent study, we put this theory to the test by comparing the performance of AdCreator 4-powered standard HTML5 display ads with minigames against standard HTML5 display…

    Digiday- 24 readers -
  • C-Level SEO – Metrics that Matter – Part 2

    …Metrics that influence brand engagement, brand perception, revenue and customer retention Editor’s Note: This is part two of a three part series on digital marketing metrics. Part one can be found here. BRAND PERCEPTION Brand perception is different from brand engagement. Although brand engagement will tell you the number of individuals…

    ZOG Digital Blogin Social SEO Twitter- 14 readers -
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