Brand Engagement

Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Coca-Cola which belongs to the Coca-Cola Company.In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet.
Posts about Brand Engagement
  • How Hiring a Digital Marketing Agency Can Help You

    Businesses work hard to produce quality products and services. But, after you spend so much time and energy designing a product, how do you get your creation in front of the right people? Advertising and marketing is a broad topic area that seems to expand every day as more digital platforms emerge.

    Relevance- 12 readers -
  • How to Leverage the Power of Trending Topics

    … (@LilyBaileyUK) April 28, 2015 Love the Google doodle today. #EdBallsDay pic.twitter.com/rAhVwt5NSp — James Martin (@Pundamentalism) April 28, 2015 Naturally, UK brands also jumped in on the #EdBallsDay fun. Spotify made an #EdBallsDay playlist. The only playlist you’ll need this #EdBallsDay https://t.co/nkWObTc4eg pic.twitter.com/YAFUXM14dB…

    Jessica Gioglio/ Convince and Convertin Social How To's- 3 readers -
  • New Debrief Analyzes Why Consumers Open Brand Emails

    … of the influence of email on consumers today U.S. consumers’ attitudes toward email marketing Analysis of reasons consumers open emails What follows are some of the main topics covered in the Debrief based on that survey: Email as a vehicle for brand engagement Why consumers opt in to receive brand emails The frequency by which consumers want to be emailed How…

    Michelle Johnson/ Dex Mediain EMail- 9 readers -
  • 56 Reasons Why Content Marketing Works

    …: 2014 Edition from NewsCred We believe three things absolutely: 1. Content marketing is necessary to efficiently build your business 2. Customer acquisition requires many simultaneous tactics 3. Blogging, email marketing, and social media are the main drivers of brand engagement Where Are We Coming From? Last year we created 50 Stats You…

    Michael Brenner/ B2B Marketing Insiderin Social EMail Content- 16 readers -
  • How Restaurants Can Turn Online Followers Into Sit-Down Diners

    … and new, on-the-go customers to your site. Optimize For Local Local optimization is another key tactic in driving traffic offline. Develop your website with unique pages (and URLs) for each store location so users and search engines can easily find the right information. Unique pages help search engines crawl your website and eliminates any problems…

    ZOG Digital Blogin Mobile Twitter How To's- 11 readers -
  • Email Automation Works – Here are the Stats to Prove it

    … a related product after a sale, create loyalty programs or engage existing customers that haven’t made any purchases in a specific period of time. If you’re a regular reader of this blog, you know I’ve said many times, email is probably the most efficient channel of communications your business can have with your customers and prospects, not only…

    Francisco Rosales/ socialmouthsin Social EMail- 92 readers -
  • How brick-and-mortar Pep Boys used data to reinvent itself as a digital brand

    … retail messaging, to a service-centric value proposition. “We still have great value,” said Stoupa, “but we’re not leading with price. We’re leading with service. We’re leading with information. We’re leading with data.” The challenge of using data to enhance brand engagement When Stoupa started at Pep Boys five years ago, the company’s data…

    Digidayin How To's- 16 readers -
  • C-Level SEO – Metrics that Matter – Part 3

    … as a great tool for loyalty programs. Through strategically placed ads, customers are incentivized to return to make additional purchases. There are several ways that retargeting campaigns can be measured, including view-through-conversions (VTC), the number of times a user is served an ad and then searches or types in a website; and click-through…

    ZOG Digital Blogin Social SEO Twitter- 6 readers -
  • It’s fun-time for marketers as display ads get gamified

    … to the grave, we all love to play games. It follows that display ads that include games should take advantage of this natural affinity by translating it into brand engagement. In a recent study, we put this theory to the test by comparing the performance of AdCreator 4-powered standard HTML5 display ads with minigames against standard HTML5 display…

    Digiday- 17 readers -
  • C-Level SEO – Metrics that Matter – Part 2

    …Metrics that influence brand engagement, brand perception, revenue and customer retention Editor’s Note: This is part two of a three part series on digital marketing metrics. Part one can be found here. BRAND PERCEPTION Brand perception is different from brand engagement. Although brand engagement will tell you the number of individuals…

    ZOG Digital Blogin Social SEO Twitter- 11 readers -
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