Brand Engagement

Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Coca-Cola which belongs to the Coca-Cola Company.In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet.
Posts about Brand Engagement
  • How Hiring a Digital Marketing Agency Can Help You

    … and advertising is crucial for distributing your content to a broad audience and building a strong customer base. Hiring a digital marketing agency can help businesses accomplish this goal. Here are three ways marketing and advertising agencies can provide value to a business. 1. A Comprehensive Approach Ensures Broad Content Distribution Effectively…

    Relevancein Social SEO EMail Content How To's- 18 readers -
  • How to Leverage the Power of Trending Topics

    … Working in social media over the years, I thought I had a handle on wacky holiday occasions and memes. That is, until I moved to London and was introduced to #EdBallsDay. Morning all and Happy Ed Balls Day. Just spotted this at Balham. #EdBallsDay — Andy Lang (@HRH_Duke_of_Url) April 28, 2015 So, what exactly…

    Jessica Gioglio/ Convince and Convertin Social How To's- 4 readers -
  • New Debrief Analyzes Why Consumers Open Brand Emails

    … of the influence of email on consumers today U.S. consumers’ attitudes toward email marketing Analysis of reasons consumers open emails What follows are some of the main topics covered in the Debrief based on that survey: Email as a vehicle for brand engagement Why consumers opt in to receive brand emails The frequency by which consumers want to be emailed How…

    Michelle Johnson/ Dex Mediain EMail- 16 readers -
  • 56 Reasons Why Content Marketing Works

    …: 2014 Edition from NewsCred We believe three things absolutely: 1. Content marketing is necessary to efficiently build your business 2. Customer acquisition requires many simultaneous tactics 3. Blogging, email marketing, and social media are the main drivers of brand engagement Where Are We Coming From? Last year we created 50 Stats You…

    Michael Brenner/ B2B Marketing Insiderin Social EMail Content- 23 readers -
  • How Restaurants Can Turn Online Followers Into Sit-Down Diners

    … purchase decisions. Track Results By analyzing data from search, social, and website activity, you can understand which content was most effective at increasing brand engagement. To track engagement offline, try using unique offer codes for particular locations and promotions. Using distinct codes allows you to track real ROI from online ads…

    ZOG Digital Blogin Mobile Twitter How To's- 12 readers -
  • How brick-and-mortar Pep Boys used data to reinvent itself as a digital brand

    … retail messaging, to a service-centric value proposition. “We still have great value,” said Stoupa, “but we’re not leading with price. We’re leading with service. We’re leading with information. We’re leading with data.” The challenge of using data to enhance brand engagement When Stoupa started at Pep Boys five years ago, the company’s data…

    Digidayin How To's- 21 readers -
  • C-Level SEO – Metrics that Matter – Part 3

    …Metrics that influence brand engagement, brand perception, revenue and customer retention Editor’s Note: This is part three of a three part series on digital marketing metrics. Part one can be found here, and part two can be found here. CUSTOMER RETENTION Digital marketing can help any ecommerce site do more than just acquire leads and build…

    ZOG Digital Blogin Social SEO Twitter- 11 readers -
  • It’s fun-time for marketers as display ads get gamified

    … to the grave, we all love to play games. It follows that display ads that include games should take advantage of this natural affinity by translating it into brand engagement. In a recent study, we put this theory to the test by comparing the performance of AdCreator 4-powered standard HTML5 display ads with minigames against standard HTML5 display…

    Digiday- 23 readers -
  • C-Level SEO – Metrics that Matter – Part 2

    … sentiment among users. Analytics that measure brand perception: sentiment and bounce race Sentiment Sentiment analysis is the process of determining and measuring the feelings, emotions and perceptions users have of a brand. When paired with other measurement tools, sentiment analysis can help marketers think strategically, appeal to motivations…

    ZOG Digital Blogin Social SEO Twitter- 14 readers -
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