Brand Engagement

Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Coca-Cola which belongs to the Coca-Cola Company.In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet.
Posts about Brand Engagement
  • How Hiring a Digital Marketing Agency Can Help You

    Businesses work hard to produce quality products and services. But, after you spend so much time and energy designing a product, how do you get your creation in front of the right people? Advertising and marketing is a broad topic area that seems to expand every day as more digital platforms emerge.

    Relevance- 13 readers -
  • How to Leverage the Power of Trending Topics

    … (@LilyBaileyUK) April 28, 2015 Love the Google doodle today. #EdBallsDay pic.twitter.com/rAhVwt5NSp — James Martin (@Pundamentalism) April 28, 2015 Naturally, UK brands also jumped in on the #EdBallsDay fun. Spotify made an #EdBallsDay playlist. The only playlist you’ll need this #EdBallsDay https://t.co/nkWObTc4eg pic.twitter.com/YAFUXM14dB…

    Jessica Gioglio/ Convince and Convertin Social How To's- 3 readers -
  • New Debrief Analyzes Why Consumers Open Brand Emails

    … of the influence of email on consumers today U.S. consumers’ attitudes toward email marketing Analysis of reasons consumers open emails What follows are some of the main topics covered in the Debrief based on that survey: Email as a vehicle for brand engagement Why consumers opt in to receive brand emails The frequency by which consumers want to be emailed How…

    Michelle Johnson/ Dex Mediain EMail- 11 readers -
  • 56 Reasons Why Content Marketing Works

    …: 2014 Edition from NewsCred We believe three things absolutely: 1. Content marketing is necessary to efficiently build your business 2. Customer acquisition requires many simultaneous tactics 3. Blogging, email marketing, and social media are the main drivers of brand engagement Where Are We Coming From? Last year we created 50 Stats You…

    Michael Brenner/ B2B Marketing Insiderin Social EMail Content- 19 readers -
  • How Restaurants Can Turn Online Followers Into Sit-Down Diners

    … purchase decisions. Track Results By analyzing data from search, social, and website activity, you can understand which content was most effective at increasing brand engagement. To track engagement offline, try using unique offer codes for particular locations and promotions. Using distinct codes allows you to track real ROI from online ads…

    ZOG Digital Blogin Mobile Twitter How To's- 11 readers -
  • How brick-and-mortar Pep Boys used data to reinvent itself as a digital brand

    … retail messaging, to a service-centric value proposition. “We still have great value,” said Stoupa, “but we’re not leading with price. We’re leading with service. We’re leading with information. We’re leading with data.” The challenge of using data to enhance brand engagement When Stoupa started at Pep Boys five years ago, the company’s data…

    Digidayin How To's- 17 readers -
  • C-Level SEO – Metrics that Matter – Part 3

    …Metrics that influence brand engagement, brand perception, revenue and customer retention Editor’s Note: This is part three of a three part series on digital marketing metrics. Part one can be found here, and part two can be found here. CUSTOMER RETENTION Digital marketing can help any ecommerce site do more than just acquire leads and build…

    ZOG Digital Blogin Social SEO Twitter- 8 readers -
  • It’s fun-time for marketers as display ads get gamified

    … and appropriate for a brand, there are very few downsides to including one in your display campaigns, and they can be implemented at all points along the customer’s journey. Not only do they prolong the time spent with your brand, but, perhaps more importantly, they can enhance brand recall and motivate users to take the next step down the sales funnel. The post It’s fun-time for marketers as display ads get gamified appeared first on Digiday. …

    Digiday- 18 readers -
  • C-Level SEO – Metrics that Matter – Part 2

    …Metrics that influence brand engagement, brand perception, revenue and customer retention Editor’s Note: This is part two of a three part series on digital marketing metrics. Part one can be found here. BRAND PERCEPTION Brand perception is different from brand engagement. Although brand engagement will tell you the number of individuals…

    ZOG Digital Blogin Social SEO Twitter- 13 readers -
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