Brand Equity

Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names.Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one.
Posts about Brand Equity
  • 3 Challenges Faced by Enterprise SEOs in 2015

    … Equivalency – measurement of column inches – are long behind us. Circulation is fine, but SEOs are pros at measuring eyeballs. What’s more, letting PR teams know how much their placements contribute to the bottom line using conversions in analytics will help them make a case for the things they need. In return, your PR colleagues are often the gatekeepers…

    Stephen Kenwright/ Search Engine Watch- 10 readers -
  • Social Brands, Get Over it! You Will Never Be Perfect

    … to be perfect Importance of brand humanization How social media will reveal your organization from the inside out before it transforms it Why you must own your mistakes and how to do such to increase brand equity and nurture relationships Invest in your employees and loyal brand advocates Supporting Resources: Instant Access to Employee…

    Pam Marketing Nutin Social Content- 19 readers -
  • What does ‘premium publisher’ mean, anyway?

    … they ask for can be data, dedicated attention or money. That’s pretty consistent with how premium publishers were defined pre-digital. If you’re a traditional magazine, you charge on the newsstand and you charge for a subscription. If you’re a business-to-business publication, you might send out complimentary subscriptions, but only to industry…

    Lucia Moses/ Digiday- 12 readers -
  • What You Didn’t Know About Geographic Targeting In Email

    …. With trigger-based email marketing, marketers can automate the deployment of email campaigns with pre-determined triggers on a regional or local basis to coincide with popular sporting, culture, weather or geography-specific events. For instance, during the New York City marathon, Starbucks could offer “buy one, get one” coffee drinks via email…

    Jason Warnock/ Marketing Landin EMail- 13 readers -
  • Top Tasks To Put On Your Rebranding To Do List

    … uncomfortable! People like what they know! And while some brands have done it well, others… not so well. So it seems an appropriate time to cover the basics of rebranding in case you are considering taking the leap within your company. Evaluate your brand equity and potential downfalls: Rebranding is fun. It’s sexy. Sometimes change is necessary…

    Janae Derusso/ Overitin Social SEO Twitter- 18 readers -
  • How to fix social media and banner ads

    … with brand equity will be more shareable in news and social without an obligatory ad spend. A food/drink brand that develops a cause marketing program highlighting the problem of clean water or a quantified-self mobile app from a yogurt brand that brings awareness to women’s health issues, will get more of a social life than taglines copy…

    Digidayin Social Facebook How To's- 9 readers -
  • How to Measure the Value of Native Advertising

    … Native Advertising, Paid Media There’s undoubtedly widespread interest in native advertising among publishers and brands as a new way of reaching audiences with engaging content that brings more value to a reader than traditional ads. According to Shareaholic, 70 percent of people want to learn about products through content rather than…

    Brian Honigman/ Relevancein Social How To's- 20 readers -
  • Can Content Marketing Save Fannie Mae’s Rep?

    … It looks simple enough: hero shots of smiling couples looking over paperwork, tips on how to secure a mortgage, coverage about how homeowners can deal with a changing climate. But you’re not looking a typical home ownership blog. This is The Home Story, and it’s sponsored by Fannie Mae. To say that Fannie Mae’s reputation suffered after…

    Celine Roque/ The Content Strategistin Social Content- 9 readers -
  • Power of a Smile: 10 Tips to Smile Virtually – Delta Airlines Case Study

    … make a cloudy day feel sunny. In business a smile can earn a loyal customer for life. A smile can help solve a problem and even save a customer. In this episode of the Social Zoom Factor podcast I share a recent positive brand experience I had with Delta Airlines on a recent trip to Greece where a smile simply made my day. Through a series…

    Pam Marketing Nutin Social- 5 readers -
  • Nokia’s Here Maps Come To Android Phones (Sort Of)

    … for international travelers who want to save on data or who don’t have international data plans or local SIM cards. Skobbler (owned by Telenav) and others have similar capabilities. Google Maps allows for discrete areas to be downloaded but not entire countries. As suggested above I’m quite skeptical of the outlook for Here Maps on Android, given how much…

    Greg Sterling/ Search Engine Landin SEO- 6 readers -
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