Brand Equity

Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names.Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one.
Posts about Brand Equity
  • 3 Challenges Faced by Enterprise SEOs in 2015

    … operations are immune from the same issues, but enterprise-level companies can (or believe they can) coast on brand equity and above-the-line advertising, while SMBs that become mired in the same white tape aren’t likely to survive in search – much less thrive. Below are the three key issues that SEO departments working in and with big organizations…

    Stephen Kenwright/ Search Engine Watch- 10 readers -
  • Social Brands, Get Over it! You Will Never Be Perfect

    … to be perfect Importance of brand humanization How social media will reveal your organization from the inside out before it transforms it Why you must own your mistakes and how to do such to increase brand equity and nurture relationships Invest in your employees and loyal brand advocates Supporting Resources: Instant Access to Employee…

    Pam Marketing Nutin Social Content- 21 readers -
  • What does ‘premium publisher’ mean, anyway?

    … members who fill out a lengthy questionnaire providing data about themselves (which increases the value of the publications’ ad inventory). If you’re a premium channel on TV, you require that users watch interstitial, non-skippable ads, or that they pay a monthly fee, or both. That’s in contrast to publications that are free newspapers, or public…

    Lucia Moses/ Digiday- 13 readers -
  • What You Didn’t Know About Geographic Targeting In Email

    … or opportunities is a great way for brands to connect to consumers without selling. Sales emails and promotions fill consumers’ inboxes, so focusing on a charity can set your brand apart and build brand equity. Final Thoughts Trigger intelligence technology significantly improves email marketing performance, clicks and conversions. This fosters real-time…

    Jason Warnock/ Marketing Landin EMail- 17 readers -
  • Top Tasks To Put On Your Rebranding To Do List

    … uncomfortable! People like what they know! And while some brands have done it well, others… not so well. So it seems an appropriate time to cover the basics of rebranding in case you are considering taking the leap within your company. Evaluate your brand equity and potential downfalls: Rebranding is fun. It’s sexy. Sometimes change is necessary…

    Janae Derusso/ Overitin Social SEO Twitter- 19 readers -
  • How to fix social media and banner ads

    … Scott Smith is vp of content marketing at Cramer-Krasselt in Chicago. Ryan McKone is vp, digital strategy director at Cramer-Krasselt in New York. Twenty years ago, the first banner ad went live and was an unqualified success. Writing about that first banner in The Guardian, its designer Joe McCambley credited its effectiveness to an integrated…

    Digidayin Social Facebook How To's- 10 readers -
  • How to Measure the Value of Native Advertising

    … of an impact your content made on readers or viewers. By analyzing the social shares your sponsored content generates, you’ll likely be able to see the brand lift achieved by leveraging a publisher’s brand equity. In other words, you’ll get a better idea of the trust you’re developing with customers by sponsoring content on a trusted publisher’s website…

    Brian Honigman/ Relevancein Social How To's- 22 readers -
  • Can Content Marketing Save Fannie Mae’s Rep?

    … the 2008 housing bubble is an understatement. Since the bubble, annual corporate brand reputation studies by Prophet, Reputation Institute, and Harris Interactive have consistently shown Fannie Mae lagging behind major U.S. brands. In fact, in Prophet’s first brand reputation study in 2009, it came second-to-last on the list, trailed only by AIG…

    Celine Roque/ The Content Strategistin Social Content- 10 readers -
  • Nokia’s Here Maps Come To Android Phones (Sort Of)

    … brand on smartphones in the very near term. My belief is that one reason Windows Phones have sold better in Europe than in North America is because of the Nokia brand; there’s much more Nokia loyalty and brand equity in Europe. By killing the Nokia name (though not Lumia apparently) Microsoft risks dampening Windows Phone sales accordingly. However…

    Greg Sterling/ Search Engine Landin SEO- 9 readers -
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