Brand Equity

Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names.Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one.
Posts about Brand Equity
  • 3 Challenges Faced by Enterprise SEOs in 2015

    … operations are immune from the same issues, but enterprise-level companies can (or believe they can) coast on brand equity and above-the-line advertising, while SMBs that become mired in the same white tape aren’t likely to survive in search – much less thrive. Below are the three key issues that SEO departments working in and with big organizations…

    Stephen Kenwright/ Search Engine Watch- 12 readers -
  • Social Brands, Get Over it! You Will Never Be Perfect

    … When is the last time you met a perfect person? Do you have a perfect friend? How about a perfect client? How about a perfect product? Do you know of a perfect brand? The truth is you can never be perfect. Humans are not perfect. Each one of us makes mistakes. We each have a unique wackiness about us. It’s our quirks, scratches and bumps…

    Pam Marketing Nutin Social Content- 25 readers -
  • What does ‘premium publisher’ mean, anyway?

    … be on the content from publisher brands that audiences spend a disproportionate amount of time with and advocate for. Jon Anselmo, svp, managing director of digital innovation at MediaVest A “premium publisher” is defined by the brand equity that a particular publisher offers. While so much discussion recently surrounds audience, we often forget…

    Lucia Moses/ Digiday- 18 readers -
  • What You Didn’t Know About Geographic Targeting In Email

    … or opportunities is a great way for brands to connect to consumers without selling. Sales emails and promotions fill consumers’ inboxes, so focusing on a charity can set your brand apart and build brand equity. Final Thoughts Trigger intelligence technology significantly improves email marketing performance, clicks and conversions. This fosters real-time…

    Jason Warnock/ Marketing Landin EMail- 27 readers -
  • Top Tasks To Put On Your Rebranding To Do List

    … uncomfortable! People like what they know! And while some brands have done it well, others… not so well. So it seems an appropriate time to cover the basics of rebranding in case you are considering taking the leap within your company. Evaluate your brand equity and potential downfalls: Rebranding is fun. It’s sexy. Sometimes change is necessary…

    Janae Derusso/ Overitin Social SEO Twitter- 24 readers -
  • How to fix social media and banner ads

    … with brand equity will be more shareable in news and social without an obligatory ad spend. A food/drink brand that develops a cause marketing program highlighting the problem of clean water or a quantified-self mobile app from a yogurt brand that brings awareness to women’s health issues, will get more of a social life than taglines copy…

    Digidayin Social Facebook How To's- 12 readers -
  • How to Measure the Value of Native Advertising

    … of an impact your content made on readers or viewers. By analyzing the social shares your sponsored content generates, you’ll likely be able to see the brand lift achieved by leveraging a publisher’s brand equity. In other words, you’ll get a better idea of the trust you’re developing with customers by sponsoring content on a trusted publisher’s website…

    Brian Honigman/ Relevancein Social How To's- 39 readers -
  • Can Content Marketing Save Fannie Mae’s Rep?

    …. That drop in reputation was historic. In Harris Interactive’s 25 years of studying brand health, Fannie Mae set the record for having the most dramatic drop in its brand equity score, dropping by 16.2 points in 2009. But Fannie Mae has been attempting to turn their reputation around, with content as one central component. Their latest effort is The Home…

    Celine Roque/ The Content Strategistin Social Content- 11 readers -
  • Nokia’s Here Maps Come To Android Phones (Sort Of)

    … brand on smartphones in the very near term. My belief is that one reason Windows Phones have sold better in Europe than in North America is because of the Nokia brand; there’s much more Nokia loyalty and brand equity in Europe. By killing the Nokia name (though not Lumia apparently) Microsoft risks dampening Windows Phone sales accordingly. However…

    Greg Sterling/ Search Engine Landin SEO- 12 readers -
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