Brand Equity

Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names.Some marketing researchers have concluded that brands are one of the most valuable assets a company has, as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one.
Posts about Brand Equity
  • 3 Challenges Faced by Enterprise SEOs in 2015

    … The challenges big businesses face in delivering results in organic search are becoming pretty consistent. Companies like Airbnb are disrupting their industries by being more agile than their more established counterparts – and the need to be reactive is more important in search than any other discipline. That’s not to suggest smaller…

    Stephen Kenwright/ Search Engine Watch- 10 readers -
  • Social Brands, Get Over it! You Will Never Be Perfect

    … it is transformed. Waiting to embrace the latest social technologies until you, your brand and your team is perfect is going to do nothing but waste time. Social media is about relationships and connecting one to one with other human beings. It’s both art and science. It’s imperative brand and marketing leaders learn now how to embrace the human factor…

    Pam Marketing Nutin Social Content- 16 readers -
  • What does ‘premium publisher’ mean, anyway?

    … than not, self-defined. For some, that means the site’s in the comScore 100 or, perhaps, the Alexa 1000; for others, “premium” implies sites you’ve heard of or sites with long legacies. In hopes of bringing some clarity to the issue, we asked people from a range of viewpoints to take a stab at a definition. John Battelle, chairman and CEO, NewCo…

    Lucia Moses/ Digiday- 10 readers -
  • What You Didn’t Know About Geographic Targeting In Email

    …. If the temperature reaches below freezing in New York City, Starbucks could offer a coupon for half-priced hot cocoas or winter-themed espressos with the email subject line, “Time for Mittens and Half-Priced Hot Cocoa at Starbucks.” A department store could also offer discounted trench coats during a particularly rainy week with the subject line, “Stay Dry…

    Jason Warnock/ Marketing Landin EMail- 12 readers -
  • Top Tasks To Put On Your Rebranding To Do List

    … for and Checking username availability should absolutely be part of the renaming process. At the end of the day, you may decide the name is worth the lack of obvious social accounts – then choose the closest usernames available (being as consistent across platforms as possible), and speak from your claimed…

    Janae Derusso/ Overitin Social SEO Twitter- 17 readers -
  • How to fix social media and banner ads

    … Scott Smith is vp of content marketing at Cramer-Krasselt in Chicago. Ryan McKone is vp, digital strategy director at Cramer-Krasselt in New York. Twenty years ago, the first banner ad went live and was an unqualified success. Writing about that first banner in The Guardian, its designer Joe McCambley credited its effectiveness to an integrated…

    Digidayin Social Facebook How To's- 8 readers -
  • How to Measure the Value of Native Advertising

    … of an impact your content made on readers or viewers. By analyzing the social shares your sponsored content generates, you’ll likely be able to see the brand lift achieved by leveraging a publisher’s brand equity. In other words, you’ll get a better idea of the trust you’re developing with customers by sponsoring content on a trusted publisher’s website…

    Brian Honigman/ Relevancein Social How To's- 17 readers -
  • Can Content Marketing Save Fannie Mae’s Rep?

    …. That drop in reputation was historic. In Harris Interactive’s 25 years of studying brand health, Fannie Mae set the record for having the most dramatic drop in its brand equity score, dropping by 16.2 points in 2009. But Fannie Mae has been attempting to turn their reputation around, with content as one central component. Their latest effort is The Home…

    Celine Roque/ The Content Strategistin Social Content- 8 readers -
  • Power of a Smile: 10 Tips to Smile Virtually – Delta Airlines Case Study

    … smile at our customers and community in real life, we can definitely deliver them smiles in the form of digital and social body language. How we talk, how we listen, respond and communicate are all virtual ways in which we communicate and the loyal trust of our audience and social media community members. Take a listen to the podcast and learn how…

    Pam Marketing Nutin Social- 4 readers -
  • Nokia’s Here Maps Come To Android Phones (Sort Of)

    Nokia’s Here Maps, which power maps on Windows Phones, has released a beta version for Samsung Galaxy Android phones. It’s not available through Google Play, though presumably it will be in time. Nokia’s hardware/handset division was sold to Microsoft but Nokia retained the Here mapping service. Now Microsoft is going to phase out the Nokia brand on smartphones in the very near term.

    Greg Sterling/ Search Engine Land- 4 readers -
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