Brand Identity

Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Coca-Cola which belongs to the Coca-Cola Company.In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet.
Posts about Brand Identity
  • Logo Redesigns: Taking a Deeper Look at Company Rebranding

    … When companies are creating a new brand identity, an modern and updated logo design is usually a top priority. Our team of talented designers took a deeper look at some companies that have gone through recent rebrands and changed their logos with creative new looks. Together, we've analyzed what encouraged these companies to switch up their looks…

    ROI Factor Blog- 9 readers -
  • 10 Tips to Protect Your Online Brand Reputation

    … Using social listening and social media monitoring to protect your brand and know your audience Securing your domains Securing your social channels with consistent naming Importance of being proactive in managing your brand Keeping the hackers out How to manage plagiarism and copy cats Importance of being human and engaging real time…

    Pam Marketing Nutin Social Mobile Content- 31 readers -
  • The Rise of the Content-Driven Organization: A Change in Marketers’ Focus

    … Is Business In this context, a common flaw in marketers’ mind-sets is too great of a focus on buyer behavior alone. Instead, taking a more holistic view that examines broader social, psychological and emotional factors shifts this focus to that of behavioral economics. Multiple touch points and the audience’s psychological state-of-mind when encountering…

    Andy Betts/ Relevancein Content- 18 readers -
  • What I Wish My CMO Knew About Brand Identity

    … website. About now, you should be hitting your stride with successful campaigns that are maneuvering our company into capturing more market share. Nope. Nothing you’ve done has made a dent in our revenues. You’ve started blaming the product, but your team knows the truth. By trying to control our image so tightly, you’ve erased the brand identity…

    Marketing Landin Social EMail Facebook- 10 readers -
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