Brand Identity

Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Coca-Cola which belongs to the Coca-Cola Company.In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet.
Posts about Brand Identity
  • The 12 Brand Archetypes: Which One Are You?

    …, but they are unlike any other. They offer a transformative experience. They are in a category of their own because of the grandness of their vision. Imagine another brand that could build a Magic Kingdom or a Disney World. The SAGE is always seeking the truth – To a sage, wisdom is the key to success. Everything else is secondary to the pursuit of knowledge…

    Marketing Technology Blog- 21 readers -
  • How to Improve Your Content Marketing with Digital Branding

    … digital brand is composed of your digital identity, visibility, and credibility as defined by the Digital Branding Institute. Content marketing and digital branding are complementary because each technique enhances the aims of the other. Let’s examine a few ways the two make an effective pair. Value Proposition: Content marketing re-enforces your…

    Visual.lyin Content How To's- 26 readers -
  • Logo Redesigns: Taking a Deeper Look at Company Rebranding

    … When companies are creating a new brand identity, an modern and updated logo design is usually a top priority. Our team of talented designers took a deeper look at some companies that have gone through recent rebrands and changed their logos with creative new looks. Together, we've analyzed what encouraged these companies to switch up their looks…

    ROI Factor Blog- 28 readers -
  • 10 Tips to Protect Your Online Brand Reputation

    … There is much confusion regarding online brand and reputation management. Some think it’s only for brands who get themselves in trouble and need to cover up the bad. Some think it’s public relations, while others think it’s just social media monitoring or some ninja SEO tricks. The truth is every brand has a reputation regardless if they think…

    Pam Marketing Nutin Social Mobile Content- 43 readers -
  • The Rise of the Content-Driven Organization: A Change in Marketers’ Focus

    … to creating a brand identity and voice. Providing value above and beyond a product or service offering ensures customers understand you as a brand – and that understanding is core to any symbiotic relationship. Perhaps Peter Drucker said it best: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… The aim of marketing is to make selling superfluous.” – Peter Drucker …

    Andy Betts/ Relevancein Content- 39 readers -
  • What I Wish My CMO Knew About Brand Identity

    … website. About now, you should be hitting your stride with successful campaigns that are maneuvering our company into capturing more market share. Nope. Nothing you’ve done has made a dent in our revenues. You’ve started blaming the product, but your team knows the truth. By trying to control our image so tightly, you’ve erased the brand identity…

    Marketing Landin Social EMail Facebook- 20 readers -
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