Brand Identity

Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Coca-Cola which belongs to the Coca-Cola Company.In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet.
Posts about Brand Identity
  • How to Improve Your Content Marketing with Digital Branding

    … Content marketing has become one of the most prominent techniques used by brands to attract, educate, and convert an audience. While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding to achieve greater results. How are Content Marketing and Digital Branding Complementary? Your…

    Visual.lyin Content How To's- 17 readers -
  • Logo Redesigns: Taking a Deeper Look at Company Rebranding

    …, they created a black and white version of the logo so that it can be readapted and customized to match the coloring of each individual team within the league itself. Therefore each team can rebrand the logo to match THEIR specific branding. This design was done with a 360 degree approach, with careful consideration of who and what the new logo would impact…

    ROI Factor Blog- 16 readers -
  • 10 Tips to Protect Your Online Brand Reputation

    … There is much confusion regarding online brand and reputation management. Some think it’s only for brands who get themselves in trouble and need to cover up the bad. Some think it’s public relations, while others think it’s just social media monitoring or some ninja SEO tricks. The truth is every brand has a reputation regardless if they think…

    Pam Marketing Nutin Social Mobile Content- 35 readers -
  • The Rise of the Content-Driven Organization: A Change in Marketers’ Focus

    … to creating a brand identity and voice. Providing value above and beyond a product or service offering ensures customers understand you as a brand – and that understanding is core to any symbiotic relationship. Perhaps Peter Drucker said it best: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… The aim of marketing is to make selling superfluous.” – Peter Drucker …

    Andy Betts/ Relevancein Content- 24 readers -
  • What I Wish My CMO Knew About Brand Identity

    … website. About now, you should be hitting your stride with successful campaigns that are maneuvering our company into capturing more market share. Nope. Nothing you’ve done has made a dent in our revenues. You’ve started blaming the product, but your team knows the truth. By trying to control our image so tightly, you’ve erased the brand identity…

    Marketing Landin Social EMail Facebook- 14 readers -
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