Brand Identity

Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Coca-Cola which belongs to the Coca-Cola Company.In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet.
Posts about Brand Identity
    • The 12 Brand Archetypes: Which One Are You?

      We all want a loyal following. We’re constantly looking for that magical marketing plan that will connect us to our audience and make our product an irreplaceable part of their life. What we don’t often realize is that connections are relationships. If you aren’t clear about who you are, no one is going to be interested in you.

      Marketing Technology Blog- 16 readers -
  • How to Improve Your Content Marketing with Digital Branding

    … digital brand is composed of your digital identity, visibility, and credibility as defined by the Digital Branding Institute. Content marketing and digital branding are complementary because each technique enhances the aims of the other. Let’s examine a few ways the two make an effective pair. Value Proposition: Content marketing re-enforces your…

    Visual.lyin Content How To's- 24 readers -
  • Logo Redesigns: Taking a Deeper Look at Company Rebranding

    … When companies are creating a new brand identity, an modern and updated logo design is usually a top priority. Our team of talented designers took a deeper look at some companies that have gone through recent rebrands and changed their logos with creative new looks. Together, we've analyzed what encouraged these companies to switch up their looks…

    ROI Factor Blog- 25 readers -
  • 10 Tips to Protect Your Online Brand Reputation

    … Zoom Factor podcast where I share 10 solid tips to help you protect your online brand reputation. Trust me, this is something every business leader, digital and social marketer should care about. If it’s not keeping you up at night you should ask yourself why. Is it because you are proactively managing it or is it because you are ignoring…

    Pam Marketing Nutin Social Mobile Content- 40 readers -
  • The Rise of the Content-Driven Organization: A Change in Marketers’ Focus

    … to creating a brand identity and voice. Providing value above and beyond a product or service offering ensures customers understand you as a brand – and that understanding is core to any symbiotic relationship. Perhaps Peter Drucker said it best: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… The aim of marketing is to make selling superfluous.” – Peter Drucker …

    Andy Betts/ Relevancein Content- 35 readers -
  • What I Wish My CMO Knew About Brand Identity

    … I’m the copywriter. You’re the CMO. If our office was the ocean, I would be the plankton and you would be the whale. But I’m in a good spot to observe clearly, and I can see that you are sinking our business. You’re several months into this role. You commissioned email marketing, approved more online advertising and rolled out a brand new…

    Marketing Landin Social EMail Facebook- 18 readers -
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