Brand Identity

Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Coca-Cola which belongs to the Coca-Cola Company.In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet.
Posts about Brand Identity
  • Page Revamp for Better User Experience

    … Also, if you are branching out to a mobile website – which you should – make sure that you have a responsive web design to help your mobile SEO campaign. Identity Once a visitor arrives on your homepage, about 52% of them would expect information about your company. Show them what your business is all about and what value you can bring…

    SEO Hacker Blog- 22 readers -
  • The 12 Brand Archetypes: Which One Are You?

    … you a better toothbrush or help you keep your house clean; they bring your wildest dreams to life. What they offer is a grand experience no one else could achieve. A magician is so in tune with the fundamentals of the universe that they can create the impossible. Disney is the perfect magician. Disney is fundamentally a media company…

    Marketing Technology Blog- 21 readers -
  • How to Improve Your Content Marketing with Digital Branding

    … digital brand is composed of your digital identity, visibility, and credibility as defined by the Digital Branding Institute. Content marketing and digital branding are complementary because each technique enhances the aims of the other. Let’s examine a few ways the two make an effective pair. Value Proposition: Content marketing re-enforces your…

    Visual.lyin Content How To's- 26 readers -
  • Build An Epic Visual Strategy for Your Author Brand

    … and successful author brand. The right visuals will help you communicate ideas that get remembered, boost interaction with your growing fanbase, help tell your brand story, and make it much easier for readers to like, share and respond to your work. If you are not yet focusing on visual content in your book marketing and platform building strategy…

    Kimberley Grabas/ Your Writer Platform- 19 readers -
  • Logo Redesigns: Taking a Deeper Look at Company Rebranding

    … When companies are creating a new brand identity, an modern and updated logo design is usually a top priority. Our team of talented designers took a deeper look at some companies that have gone through recent rebrands and changed their logos with creative new looks. Together, we've analyzed what encouraged these companies to switch up their looks…

    ROI Factor Blog- 28 readers -
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