Brand Identity

Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." Brands are used in business, marketing, and advertising. Initially, livestock branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. A modern example of a brand is Coca-Cola which belongs to the Coca-Cola Company.In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet.
Posts about Brand Identity
  • The 12 Brand Archetypes: Which One Are You?

    … understand who your brand is, and how you should be starting a relationship with your customers. There are 12 basic identities—or archetypes—a brand can assume. Below, I’ve broken down all 12 to help you understand where you belong: The MAGICIAN makes dreams come true – The Magician archetype is all about vision. Magician brands don’t build…

    Marketing Technology Blog- 20 readers -
  • How to Improve Your Content Marketing with Digital Branding

    … digital brand is composed of your digital identity, visibility, and credibility as defined by the Digital Branding Institute. Content marketing and digital branding are complementary because each technique enhances the aims of the other. Let’s examine a few ways the two make an effective pair. Value Proposition: Content marketing re-enforces your…

    Visual.lyin Content How To's- 25 readers -
  • Logo Redesigns: Taking a Deeper Look at Company Rebranding

    …, they created a black and white version of the logo so that it can be readapted and customized to match the coloring of each individual team within the league itself. Therefore each team can rebrand the logo to match THEIR specific branding. This design was done with a 360 degree approach, with careful consideration of who and what the new logo would impact…

    ROI Factor Blog- 26 readers -
  • 10 Tips to Protect Your Online Brand Reputation

    … There is much confusion regarding online brand and reputation management. Some think it’s only for brands who get themselves in trouble and need to cover up the bad. Some think it’s public relations, while others think it’s just social media monitoring or some ninja SEO tricks. The truth is every brand has a reputation regardless if they think…

    Pam Marketing Nutin Social Mobile Content- 43 readers -
  • What I Wish My CMO Knew About Brand Identity

    … outside the echo chamber. We write, a lot, and we’re outspoken. We make people laugh. We make them think. We make them want to be our Facebook friends, not just our LinkedIn connections. Real people like us because we’re real people. When so many others do, why don’t you respect the brand voice we’d developed? Life After You You don’t allow us…

    Marketing Landin Social EMail Facebook- 19 readers -
Get the top posts daily into your mailbox!
Topics
See more
Authenticity B2c Band Storytelling Best Practices Brand Brand Differentiation Brand Humanization Brand Humanization Top Posts Brand Publishing Brand Strategy Brand Voice Branding Business Planning Ceo Tips Cmo Community Building Content Content Marketing Content Marketing Top Posts Conversions Corporate Branding Data Visualization Design & Dev Disney Disney World Elance Employee Empowerment Entrepreneur Small Business Executive's Corner Facebook Facebook Top Posts Google+ Top Posts How To Hubspot Humanization Humor Influence Marketing Top Posts Inspiration Age Instagram Leadership Marketing 101 Marketing Infographics Marketing Nutz Marketing Strategies Column Meme Mindset Mobile Marketing New Media Trends Orlando Website Design Owned Media Pam Moore Participation Age Partner Personal Branding Pinterest Planning Podcast Podcasting Popular Public Relations Random Acts Of Marketing Relationships Reputation Reputation Management Return On Relationship Roi Sage Sales Slideshare Small Business Marketing Small Business Social Media Small Business Tips Smo Social Brand Strategy Social Brand Top Posts Social Business Social Business Client Top Posts Social Business Fitness Social Business Sales Top Posts Social Business Strategy Social Business Top Posts Social Community Development Top Posts Social Employee Social Listening Social Media Social Media Agency Social Media Agency Tips Social Media Engagement Social Media Marketing Social Media Planning Social Media Strategist Social Media Tips Social Sharing Social Zoom Factor Social Zoom Factor Podcast Storytelling Tips Twitter Visual Content Youtube
More from around the web