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Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. If you haven't heard about influence marketing you have likely been on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a rock.
… done right. As with anything in marketing, business or life, there are some marketers doing it right and there are others who are burning more bridges than the ones they are trying to build. Many are doing it without really knowing they are damaging relationships. I developed episode 121 of the Social Zoom Factor podcast with a goal to help…