Brand Journalism

  • Why should I keep blogging? It’s not working!

    … There is a common query we hear: Should I keep blogging? I don’t think it’s working. The short answer is, yes, you should keep going. It’s important to understand that content marketing (which includes blogging) is a ‘slow-drip’ process. But just because it’s a slow process doesn’t mean it’s not worth doing. It takes time to build interest…

    Lush Digital- 15 readers -
  • Brand journalist: Why I’m content in content marketing

    …. Those services go well beyond simply copywriting. Brands need journalists, editors, subeditors, videographers, animators, artists — all the skills I either developed or worked alongside during my 17 years in traditional media. Working in content marketing feels just like working in the media. What I love about content marketing…

    Lush Digitalin Content- 14 readers -
  • How to write attention-grabbing headlines

    Not all headlines are created equal. Newspaper editors have known this for years. Now, with the internet and social media, the art of headline writing is no longer the province of a few clever sub-editors, it’s a skill individuals, brands, writers, freelancers, bloggers — practically everyone — is learning. It’s also no longer just an art. Writing headlines that win is now a science, too.

    Lush Digital- 13 readers -
  • Brand Journalism: How to write a good lede

    … It’s easy to suck. Getting that first sentence right — finding the perfect words to capture the reader’s attention and hold it — can be tricky. For some of us, it’s a delicious challenge. Do I paint a picture or hit them with the facts? Do I metaphorically punch the reader in the gut? Or do I woo them into the story gently? For others, finding…

    Lush Digitalin Content How To's- 28 readers -
  • Content Marketing: How to run an editorial calendar

    … newsletter for fortnightly advice to help you market your business better, tips from our video production gurus, and a podcast or two from our favourite podcasting team, Brand Newsroom. In the meantime, you might enjoy these: Why being reactive should be part of your strategy The secret to effective writing for business A brand journalism approach…

    Lush Digitalin Content How To's- 21 readers -
  • How great copy beats competition and saves you money

    … a copyediting service for your business, get in touch. It’s one part of effective writing this word nerd wouldn’t want to do without. Another good tactic for avoiding brand damage in your content marketing is to brush up your writing skills. I’m teaching a Writing Masterclass in Perth on 3 May 2017. You can register here. Like what you’ve read…

    Sarah Mitchell/ Lush Digitalin Content How To's- 22 readers -
  • Become a better brand writer with this top tip

    … Writing is one of those tasks a lot of people hate to do. They sit there staring at the blank page, unable to start, knowing what they want to say but unable to put it in words, finding ways to distract themselves, and getting themselves into a muddle. If that’s you, I have a neat trick to help you get started more confidently. It’s something I…

    Lush Digitalin Content- 23 readers -
  • Content marketing is an ethical option for old journos

    … to the Brand Newsroom podcast each week. Like what you’ve read? Sign up to the Lush newsletter for fortnightly advice to help you market your business better. In the meantime, you might enjoy reading these: A brand journalism approach to growing your audience Is journalism’s demise marketing’s great opportunity [podcast with show…

    Lush Digitalin Content- 23 readers -
  • Credit where it’s due: Don’t fall foul of copyright law

    … of providing credit to the creator or copyright holder of any piece of content you use, reference or otherwise sample — anywhere, anytime; be it online or off. There are two chief reasons giving credit where it’s due is important: It’s the law. It’s the right thing to do. So, in this digital age, how do you make sure you’re not accidentally…

    Lush Digitalin Content- 23 readers -
  • 7 steps to a winning publication with content marketing

    … What does a quality brand publication look like? When you consider how much ‘content’ is spewed onto the buying public, getting it right isn’t that easy. Project of the Year is being announced at the Content Marketing Awards in Cleveland, Ohio, this week. My pet project, Traction News, is short-listed to win the big prize. Here’s how and why…

    Sarah Mitchell/ Lush Digitalin Content- 25 readers -
  • Brand Newsroom 100: The biggest content lessons of all

    … Brand Newsroom 100: The biggest content lessons of all James, Nic and Sarah. In the 100th episode of Brand Newsroom the team takes a look back at some of the biggest lessons learned across almost two years of the podcast. Show Notes Here are some key take-outs: Publish consistently. Your audience expects it. That might mean allotting regular…

    Lush Digitalin Content- 17 readers -
  • Interview techniques for tricky talent

    … in journalism but far less so in marketing because you’re rarely going to be interviewing someone who doesn’t want to be interviewed. But, just in case you come across it, here are some common tips for handling it: Make them aware you’re publishing the story with or without their comments. This often elicits some kind of response…

    Lush Digital- 22 readers -
  • Journalistic principles add credibility to your content

    …. According to the Ethical Journalism Network, there are five principles of journalism. Let’s go through them and see how they apply to content marketing and brand journalism. Truth and Accuracy Strive for accuracy. Give all the relevant facts — everything the audience might reasonably expect to know. This is all about building trust with your…

    Lush Digitalin Content- 19 readers -