Brand Journalism

  • Why should I keep blogging? It’s not working!

    … or two from our favourite podcasting team, Brand Newsroom. In the meantime, you might enjoy these: BNR 29: Jeff Bullas on Blogging and Social Media 12 Blogging Rules Every Content Marketer Should Follow Blogging blunders you need to avoid: Part 1 Blogging blunders you need to avoid: Part 2 The post Why should I keep blogging? It’s not working! appeared first on Lush Digital Media. …

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  • Brand journalist: Why I’m content in content marketing

    …, perhaps it’s because it wasn’t really such a big change at all? Here’s how I arrive at that conclusion. Brands can be the media now. They can create their own content, distribute it and build their own audiences. Brands, and the people who market them, are more powerful now than they have ever been. If we understand what our audiences want…

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  • Brand Journalism: How to write a good lede

    … the ‘inverted pyramid’ work for brand journalism? Of course it does. If you’re doing brand journalism properly then you’re not writing to sell anything, you’re writing to give your audience valuable and relevant information. If you’re trying to shoehorn a sales message into your copy, then you’re doing content marketing all wrong. At that point…

    Lush Digitalin Content How To's- 29 readers -
  • Content Marketing: How to run an editorial calendar

    When I was a cadet reporter things were still distinctly analogue, so my editorial calendar was kept on a notepad, a week to a page. It was crude, but efficient. I had planned out in front of me, for as many weeks ahead as practical, precisely what I needed to write for each week’s newspaper. I knew who was being interviewed, what photos were needed, what my deadlines were — everything.

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  • How great copy beats competition and saves you money

    … for a missing Oxford comma, I encourage you to do so. It’s a good example of where a lack of attention to grammar and punctuation had a major financial impact to a business. Usually the brand damage isn’t so easily quantifiable. It’s not only commas causing problems. Time’s six-figure apostrophe error in the Wall Street Journal did nothing to instill…

    Sarah Mitchell/ Lush Digitalin Content How To's- 22 readers -
  • Become a better brand writer with this top tip

    … learnt during a career in journalism, where procrastinating over a blank page simply isn’t an option. Let’s get started. Founding facts are your friend Your first port of call is to consider the “who, what, when, where and why” of what you need to say. Explain it like you’d explain it to someone if you had ten seconds with them in an elevator…

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  • Content marketing is an ethical option for old journos

    … to the Brand Newsroom podcast each week. Like what you’ve read? Sign up to the Lush newsletter for fortnightly advice to help you market your business better. In the meantime, you might enjoy reading these: A brand journalism approach to growing your audience Is journalism’s demise marketing’s great opportunity [podcast with show…

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  • Credit where it’s due: Don’t fall foul of copyright law

    … podcasting team, Brand Newsroom. In the meantime, you might enjoy reading these: Is journalism’s demise marketing’s great opportunity? [podcast] Journalistic principles to add credibility to your content A brand journalism approach to growing your audience Brand journalism: how to cover industry events The post Credit where it’s due: Don’t fall foul of copyright law appeared first on Lush Digital. …

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  • 7 steps to a winning publication with content marketing

    … What does a quality brand publication look like? When you consider how much ‘content’ is spewed onto the buying public, getting it right isn’t that easy. Project of the Year is being announced at the Content Marketing Awards in Cleveland, Ohio, this week. My pet project, Traction News, is short-listed to win the big prize. Here’s how and why…

    Sarah Mitchell/ Lush Digitalin Content- 26 readers -
  • Brand Newsroom 100: The biggest content lessons of all

    … Brand Newsroom 100: The biggest content lessons of all James, Nic and Sarah. In the 100th episode of Brand Newsroom the team takes a look back at some of the biggest lessons learned across almost two years of the podcast. Show Notes Here are some key take-outs: Publish consistently. Your audience expects it. That might mean allotting regular…

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  • Interview techniques for tricky talent

    … in journalism but far less so in marketing because you’re rarely going to be interviewing someone who doesn’t want to be interviewed. But, just in case you come across it, here are some common tips for handling it: Make them aware you’re publishing the story with or without their comments. This often elicits some kind of response…

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  • Journalistic principles add credibility to your content

    …. According to the Ethical Journalism Network, there are five principles of journalism. Let’s go through them and see how they apply to content marketing and brand journalism. Truth and Accuracy Strive for accuracy. Give all the relevant facts — everything the audience might reasonably expect to know. This is all about building trust with your…

    Lush Digitalin Content- 19 readers -