Brand Journalism

    • Content marketing is an ethical option for old journos

      A little while back I wrote an article reassuring journalists — more and more of whom are being made redundant from shrinking newsrooms — that there really was life after journalism. In it I recommended a career in content marketing, explaining that our skills as journalists are very much in demand.

      Lush Digitalin Content- 12 readers -
    • Credit where it’s due: Don’t fall foul of copyright law

      Copyright laws weren’t created for the digital age. Technology and internet connectivity have radically changed the production of cultural material — and it is easier than ever for an individual to have an idea, record it in words, images or sound and then release it to the world. Did you like that intro? I was pretty pleased with it. It’s beautifully crafted.

      Lush Digitalin Content- 10 readers -
  • 7 steps to a winning publication with content marketing

    … What does a quality brand publication look like? When you consider how much ‘content’ is spewed onto the buying public, getting it right isn’t that easy. Project of the Year is being announced at the Content Marketing Awards in Cleveland, Ohio, this week. My pet project, Traction News, is short-listed to win the big prize. Here’s how and why…

    Sarah Mitchell/ Lush Digitalin Content- 5 readers -
  • Brand Newsroom 100: The biggest content lessons of all

    … Brand Newsroom 100: The biggest content lessons of all James, Nic and Sarah. In the 100th episode of Brand Newsroom the team takes a look back at some of the biggest lessons learned across almost two years of the podcast. Show Notes Here are some key take-outs: Publish consistently. Your audience expects it. That might mean allotting regular…

    Lush Digitalin Content- 10 readers -
  • Interview techniques for tricky talent

    … in journalism but far less so in marketing because you’re rarely going to be interviewing someone who doesn’t want to be interviewed. But, just in case you come across it, here are some common tips for handling it: Make them aware you’re publishing the story with or without their comments. This often elicits some kind of response…

    Lush Digital- 11 readers -
  • Journalistic principles add credibility to your content

    …. According to the Ethical Journalism Network, there are five principles of journalism. Let’s go through them and see how they apply to content marketing and brand journalism. Truth and Accuracy Strive for accuracy. Give all the relevant facts — everything the audience might reasonably expect to know. This is all about building trust with your…

    Lush Digitalin Content- 8 readers -
  • Brand Newsroom 95: How to generate editorial ideas like a journalist

    … View Larger Image Brand Newsroom 95: How to generate editorial ideas like a journalist One of the most common questions journalists get asked is ‘where do you get all your stories from?’ Generating story ideas is a reporter’s bread and butter and these days it’s also an essential skill for the content marketer. Today, the Brand Newsroom chats…

    Lush Digital- 9 readers -
  • There really is life after journalism, I promise

    …. I just want to write. Here’s more good news: you can. It’s called content marketing or, sometimes, brand journalism. (I can feel some of you shuddering from here. But hear me out.) Companies all over the world are looking for journalists to create quality, original content for them. I’m not talking about advertorial; I’m talking about actual…

    Sarah Mitchell/ Global Copywriting- 8 readers -
  • A brand journalism approach to growing your audience

    …. Asking questions and listening to complaints should be a regular part of every content marketer’s job. Asking questions and listening to complaints should be a regular part of every content marketer’s… Click To Tweet Investigative brand journalism This kind of behaviour is second nature to journalists who tend to be naturally curious. They also often…

    Sarah Mitchell/ Lush Digitalin Content- 10 readers -
  • Why being reactive should be part of your strategy

    … and beating the opposition to the story. It’s a fast-paced, competitive, stressful, and fun environment. It demands clarity and accuracy in difficult and stressful situations. It requires the journalist to be reactive. Strike while the iron is hot Why? Because news is only news while it’s new. Over some 17 years in traditional journalism, I’ve lost track…

    Lush Digital- 5 readers -
  • How to build your audience by adding editorial value

    … shipwrecks though. We genuinely have no idea about those. More information on building audiences Listen to the Brand Newsroom episode about how to find out what your audience wants from you. The post How to build your audience by adding editorial value appeared first on Lush Digital. …

    Lush Digitalin Content How To's- 6 readers -
  • How to generate article ideas like a journalist

    … be anything. Ask yourself ‘what is the angle we can get on this that our readers will find interesting’? 5. Value-add Take the story further. Dig deeper. This is a tactic I apply to a brand newsroom I edit. Our competitors’ news websites in the space often just take a company’s press release, give it a tickle, and slap it up online. There’s no point…

    Lush Digitalin Content How To's- 5 readers -
  • Brand Newsroom 83: How to Manage Editorial Workflow

    … this week’s topic: You can find James on Twitter here, too. You can also find Dan Hatch on Twitter here. Have you heard the one about… Recently James, Sarah and Nic took a close look at brand journalism versus traditional journalism. And here’s a chat from a couple of weeks ago about how the major shake-up of the new industry is a real opportunity…

    Lush Digitalin Content How To's- 13 readers -
  • Brand Newsroom 80: Is Journalism’s Demise Marketing’s Great Opportunity?

    … writers are being released into the market. In this week’s Brand Newsroom, James, Sarah and Nic ask: could traditional media’s loss be marketing’s gain? Show Notes Here are some key take-outs: There are plenty of journalists out there wondering what they will do next. Employ them. Quit thinking about how to get your brand mentioned…

    Lush Digitalin Content- 16 readers -
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