Brand Lift

  • Battle of the Bots: How CAPTCHA Could Revive Publishing

    … taken us there—for better or for worse. The ubiquitousness of the internet has made for both a smaller and larger world at the same time. The human species is now more informed and better connected than it ever has been in history. So why, then, are content creators and publishers clamoring about the state of our media in 2015? Because when…

    Danielle Look/ Relevancein Display How To's- 7 readers -
  • Study: Brand Content Drives Massive Brand Lift

    … When you’re creating content for a brand, there are some obvious goals: audience share, email subscribers, lead generation, lead nurturing, revenue generation and attribution, not getting fired. For B2B companies like Contently, “content to conversion” is the mantra, and for good reason: Thanks to software platforms like Marketo and Salesforce…

    The Content Strategistin EMail Content- 18 readers -
  • Can Content’s Effect On Brand Lift Be Measured?

    … for engaged time and scroll depth, companies with more of a brand publishing focus are concentrating on measuring brand lift. But what exactly is brand lift, how can we break it down and which of its components are applicable to your content campaigns? Breaking Down Brand Lift Brand lift can mean a number of things depending on who you ask. At its heart…

    Relevancein Content- 5 readers -
  • 7 Content Marketing Metrics You’re Probably Undervaluing

    Content Marketing, Owned Media There seems to be a disconnect between what content marketers want to achieve and what they actually measure. In a survey of B2B and B2C marketers this spring, we found that their most common goal (73 percent) is brand awareness. The metrics these marketers gather, however, tell a different story.

    Celine Roque/ Relevance- 13 readers -
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