Brand Lift

  • Leveraging TV to Lift Brands

    … Pulling in new customers while improving the overall brand image is a persistent challenge for marketers. With a fragmented media landscape and the distractions of multi-screening, it’s difficult to adjust to the desires of consumers with targeted messaging. Marketers confronted with this challenge often turn to the “throw it at the wall to see…

    Marketing Technology Blog- 26 readers -
  • Battle of the Bots: How CAPTCHA Could Revive Publishing

    … by Adiant, TYPE-IN™ is an ad platform that transforms CAPTCHA into a consumer touchpoint for brands that actually facilitates participation in the transfer of the message. “In today’s digital world of ad blockers and fraud, engagement has become one of the most important metrics to measure digital advertising campaign success,” stated Ash Nashed, CEO…

    Danielle Look/ Relevancein Display How To's- 14 readers -
  • Study: Brand Content Drives Massive Brand Lift

    … When you’re creating content for a brand, there are some obvious goals: audience share, email subscribers, lead generation, lead nurturing, revenue generation and attribution, not getting fired. For B2B companies like Contently, “content to conversion” is the mantra, and for good reason: Thanks to software platforms like Marketo and Salesforce…

    The Content Strategistin EMail Content- 22 readers -
  • Can Content’s Effect On Brand Lift Be Measured?

    … for engaged time and scroll depth, companies with more of a brand publishing focus are concentrating on measuring brand lift. But what exactly is brand lift, how can we break it down and which of its components are applicable to your content campaigns? Breaking Down Brand Lift Brand lift can mean a number of things depending on who you ask. At its heart…

    Relevancein Content- 10 readers -
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