Brand Lift

  • Battle of the Bots: How CAPTCHA Could Revive Publishing

    … of accounts. In other words: damned if you do; damned if you don’t. Solve Media Solves the Problem A little creative brainstorming and you’ll likely arrive at a number of possible solutions to this challenge of true and organic audience growth. One of the newest and most engaging solutions is Solve Media’s branded TYPE-IN™ ads. Recently acquired…

    Danielle Look/ Relevancein Display How To's- 10 readers -
  • Study: Brand Content Drives Massive Brand Lift

    …, it’s trackable, and there’s a game plan in place. Much more elusive, however, is brand lift. There’s little doubt that a company’s brand lift matters—whether you’re a SaaS company like Contently, a CPG brand like Captain Crunch, or a media brand like The New York Times. And despite the fact that it’s much harder to measure than direct revenue, most…

    The Content Strategistin EMail Content- 21 readers -
  • Can Content’s Effect On Brand Lift Be Measured?

    …, brand lift refers to how much more people want to do business with your brand as a result of your marketing campaign. Google defines it as “… [to] understand how your ads are affecting consumers’ awareness of your brand and how well your ad is recalled, and using search data you can measure the lift in brand interest. “ Web strategy firm Viget…

    Relevancein Content- 7 readers -
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