Brand Lift

  • Battle of the Bots: How CAPTCHA Could Revive Publishing

    …, we can all agree that it’s getting harder and harder to make a real impact when it comes to consumer engagement and brand awareness online. The Rise of Ad-Blocking & Traffic Fraud Ad-blocking and traffic fraud are the culprits that most point fingers at when discussion turns to the dismal state of publishing we face today. Consumers…

    Danielle Look/ Relevancein Display How To's- 8 readers -
  • Study: Brand Content Drives Massive Brand Lift

    …, it’s trackable, and there’s a game plan in place. Much more elusive, however, is brand lift. There’s little doubt that a company’s brand lift matters—whether you’re a SaaS company like Contently, a CPG brand like Captain Crunch, or a media brand like The New York Times. And despite the fact that it’s much harder to measure than direct revenue, most…

    The Content Strategistin EMail Content- 20 readers -
  • Can Content’s Effect On Brand Lift Be Measured?

    … (ability to remember), favorability (likelihood to recommend) and intent (likelihood to purchase)–all of which can be a challenge to measure.” That last phrase absolutely nails it – a challenge to measure. While all these questions get to the heart of what marketers want to know, they’re not nearly as easy to measure as something like page views…

    Relevancein Content- 6 readers -
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