Brand Lift

  • Battle of the Bots: How CAPTCHA Could Revive Publishing

    … Adiant. “During our evaluation of the Solve Media product suite, many top tier brand agencies said that Solve Media’s TYPE-IN™ products consistently generate the highest brand and message lift metrics in the digital industry, delivered through a highly targetable and low friction execution.” According to Nashed, it’s one of the few major branding…

    Danielle Look/ Relevancein Display How To's- 11 readers -
  • Study: Brand Content Drives Massive Brand Lift

    … When you’re creating content for a brand, there are some obvious goals: audience share, email subscribers, lead generation, lead nurturing, revenue generation and attribution, not getting fired. For B2B companies like Contently, “content to conversion” is the mantra, and for good reason: Thanks to software platforms like Marketo and Salesforce…

    The Content Strategistin EMail Content- 22 readers -
  • Can Content’s Effect On Brand Lift Be Measured?

    …, brand lift refers to how much more people want to do business with your brand as a result of your marketing campaign. Google defines it as “… [to] understand how your ads are affecting consumers’ awareness of your brand and how well your ad is recalled, and using search data you can measure the lift in brand interest. “ Web strategy firm Viget…

    Relevancein Content- 8 readers -
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