Brand Lift Metrics

  • Leveraging TV to Lift Brands

    … and Account Management at Hawthorne Direct This phenomenon underscores the need for great creative and messaging that always presents the brand in a dynamic and trustworthy fashion. Marketers should explore A/B testing with product-centric creative compared with a broader branding push and then compare results accordingly. Real-World Brand Lift…

    Marketing Technology Blog- 30 readers -
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