Brand Lift Metrics

  • Can Content’s Effect On Brand Lift Be Measured?

    … (ability to remember), favorability (likelihood to recommend) and intent (likelihood to purchase)–all of which can be a challenge to measure.” That last phrase absolutely nails it – a challenge to measure. While all these questions get to the heart of what marketers want to know, they’re not nearly as easy to measure as something like page views…

    Relevancein Content- 6 readers -
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