Brand Lift Metrics

  • Leveraging TV to Lift Brands

    … to TV to achieve multiple goals and metrics. Defining “Brand Lift” For the context of this topic, “brand lift” is a positive increase in how audiences view a company and how often they think about it – a measure of “stickiness.” The need for this lift is important for many brands, especially housewares makers and other companies that produce broad…

    Marketing Technology Blog- 29 readers -
  • Can Content’s Effect On Brand Lift Be Measured?

    … for engaged time and scroll depth, companies with more of a brand publishing focus are concentrating on measuring brand lift. But what exactly is brand lift, how can we break it down and which of its components are applicable to your content campaigns? Breaking Down Brand Lift Brand lift can mean a number of things depending on who you ask. At its heart…

    Relevancein Content- 10 readers -
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