Brand Lift Metrics

  • Leveraging TV to Lift Brands

    … to TV to achieve multiple goals and metrics. Defining “Brand Lift” For the context of this topic, “brand lift” is a positive increase in how audiences view a company and how often they think about it – a measure of “stickiness.” The need for this lift is important for many brands, especially housewares makers and other companies that produce broad…

    Marketing Technology Blog- 30 readers -
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