Brand Loyalty

Brand loyalty is where a person buys products from the same manufacturer repeatedly rather than from other suppliers.In a survey of nearly 200 senior marketing managers, 69 percent responded that they found the "loyalty" metric very useful.
Posts about Brand Loyalty
  • A tale of two videos: creating an emotional connection

    … It has become more and more obvious to me that traditional media strategies miss out on how powerful true branded content can be when it is designed to create an emotional connection first and provide information and awareness second. Done the right way, the result is brand loyalty. To explain this, I have a case study of two videos you may have…

    Lush Digitalin Social- 22 readers -
  • How to use content marketing to build brand loyalty

    ….” Actually, Apple got a couple of votes, with one respondent praising the tech giant for “championing independent thinking and creative output”. That’s hardly a surprise — recently Brand Keys had Apple at number three on its annual Customer Loyalty Engagement Index Loyalty Leaders List. Clothing brands were popular among my Twitter respondents, too. One…

    Lush Digitalin Content How To's- 17 readers -
  • Why Brand Loyalty Hinges on Social Media Engagement

    … first understand what it really means. What is brand loyalty? Brand loyalty is partiality toward one particular business or product over a competitor. On social media, that loyal customer is more likely to comment, share, follow or post user-generated content to your brand’s profile over another. That behavior thereby extends your business’ reach…

    AllFacebookin Social Twitter- 24 readers -
  • Brand Newsroom 99: Who do you trust?

    … Of the top ten most trusted people in America, five of them are actors — and most are celebrities. That’s according to a Reader’s Digest poll. Why, in 2016, are entertainers (who spend their lives pretending to be someone else) trusted more than politicians and policy-makers or investigative reporters and news anchors? Why are brands like banks…

    Lush Digitalin Content- 38 readers -
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