Brand Loyalty

Brand loyalty is where a person buys products from the same manufacturer repeatedly rather than from other suppliers.In a survey of nearly 200 senior marketing managers, 69 percent responded that they found the "loyalty" metric very useful.
Posts about Brand Loyalty
  • A tale of two videos: creating an emotional connection

    … It has become more and more obvious to me that traditional media strategies miss out on how powerful true branded content can be when it is designed to create an emotional connection first and provide information and awareness second. Done the right way, the result is brand loyalty. To explain this, I have a case study of two videos you may have…

    Lush Digitalin Social- 15 readers -
  • How to use content marketing to build brand loyalty

    ….” Actually, Apple got a couple of votes, with one respondent praising the tech giant for “championing independent thinking and creative output”. That’s hardly a surprise — recently Brand Keys had Apple at number three on its annual Customer Loyalty Engagement Index Loyalty Leaders List. Clothing brands were popular among my Twitter respondents, too. One…

    Lush Digitalin Content How To's- 10 readers -
  • Why Brand Loyalty Hinges on Social Media Engagement

    … Ask any marketer who their ideal customer is, and most will tell you the same thing: a loyal one. This is because, as we all know, keeping customers is more cost-effective and efficient than finding new ones. However, the concept of brand loyalty is often difficult to pinpoint, much less cultivate. In order to achieve brand loyalty, one must…

    AllFacebookin Social Twitter- 20 readers -
  • Brand Newsroom 99: Who do you trust?

    … Of the top ten most trusted people in America, five of them are actors — and most are celebrities. That’s according to a Reader’s Digest poll. Why, in 2016, are entertainers (who spend their lives pretending to be someone else) trusted more than politicians and policy-makers or investigative reporters and news anchors? Why are brands like banks…

    Lush Digitalin Content- 22 readers -
  • 6 Ways to Build Customer Loyalty Beyond a Rewards Program

    …, they, for a fact, do not effectuate absolute loyalty. Brands are laying too much emphasis on rewards and offers, forgetting about the user experience altogether. Click To Tweet The result: an environment where brands and consumers, both, live in a state of discontent. This is because of the following reasons: Consumers expect greater value, and more points…

    Growmap- 10 readers -
  • Creating Engaging Social Media Campaigns for Brand Loyalty

    … looking to leverage the popularity of different social platforms to reach the ever-growing users of those online communities, social media campaigns can be incredibly effective. Building brand recognition or fostering brand loyalty—both of which can contribute to significant business growth—are often generated through social media. Many brands…

    Kate Endres/ ROI Factor Blogin Social- 20 readers -
  • Learn How to Improve your Social Media Presence in 5 Steps

    … Taking the time to build loyalty with your customers is one of the best long-term investments you can make for your business. From creating brand advocates to establishing relationships that can help your business increase its brand recognition, the value of creating a passionate customer base is huge. According to a report by Texas Tech…

    ROI Factor Blogin Social How To's- 21 readers -
  • A Breakdown Of The Social Media Sales Funnel

    … This is the first step to gaining customers and the most important. Building brand familiarity is the first step in building trust with your customers, which eventually leads to brand loyalty. In the past, this stage required you to spend hundreds if not thousands of dollars on print and TV ads. Today, companies build awareness through social media…

    The Inbound Growth Blogin Social- 28 readers -
  • 5 Surprising Success Stories from Scrappy Companies on Social Media

    … announcing the artist’s niche — gaming-themed stained glass — gained nearly 250 comments and skyrocketed business on Etsy. Thanks in part to exposure on Reddit, Martian Glassworks grew out of Etsy’s platform and is now showcased on a branded website where custom orders continue to pour in. 2. Empire CAT Construction Waterfall on YouTube At first glance…

    Jesse Aaron/ Simply Measuredin Social- 26 readers -
  • 5 Online Marketing Trends & Strategies for 2015

    …. It is also my belief that companies will soon grasp the realization that customers are on social media channels to interact with other people not be inundated with advertisements. Therefore, companies that are able to connect to their customers on a more human level will enjoy higher conversion rates, better brand loyalty, a faster growing audience…

    Caitlynn Cush/ Scoopin Affiliate Social Paid Search Blogging- 19 readers -
  • 5 Ways Small Businesses Can Build Their Brands in 2015

    … network, expand, and cultivate its brand, but charitable events also help others. Plus, the company’s name and logo will be displayed all over the place, generating tons of brand exposure. What’s more, since people like to associate themselves with a company that helps others, building brand loyalty is a snap. 4. Have an Engaging Social Media…

    Adam Stetzer/ Search Engine Watchin Social- 8 readers -
  • How Social Listening Can Improve Your Marketing

    … response—the response part is critical. Basically, social listening boils down to good communication. Listening and responding have several important benefits. For example, you can find out how the public perceives your products and services and improve them when needed. When you take suggestions seriously, you’re building stronger brand loyalty. You…

    Neil Patel/ Social Media Examinerin Twitter How To's- 26 readers -
  • 5 Simple Ways to Engage Your Customers Through Instagram

    …-way street. Show your customers why they should be loyal to your business. What can your small business offer them? What can they offer you? Before you begin sharing photos, think about the message you want to communicate to your customers. Instagram allows businesses to build visual connections and inspire brand loyalty — so make sure your images…

    Constant Contactin Social- 14 readers -
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