Brand Loyalty

Brand loyalty is where a person buys products from the same manufacturer repeatedly rather than from other suppliers.In a survey of nearly 200 senior marketing managers, 69 percent responded that they found the "loyalty" metric very useful.
Posts about Brand Loyalty
  • A tale of two videos: creating an emotional connection

    … It has become more and more obvious to me that traditional media strategies miss out on how powerful true branded content can be when it is designed to create an emotional connection first and provide information and awareness second. Done the right way, the result is brand loyalty. To explain this, I have a case study of two videos you may have…

    Lush Digitalin Social- 15 readers -
  • How to use content marketing to build brand loyalty

    ….” Actually, Apple got a couple of votes, with one respondent praising the tech giant for “championing independent thinking and creative output”. That’s hardly a surprise — recently Brand Keys had Apple at number three on its annual Customer Loyalty Engagement Index Loyalty Leaders List. Clothing brands were popular among my Twitter respondents, too. One…

    Lush Digitalin Content How To's- 12 readers -
  • Why Brand Loyalty Hinges on Social Media Engagement

    … Ask any marketer who their ideal customer is, and most will tell you the same thing: a loyal one. This is because, as we all know, keeping customers is more cost-effective and efficient than finding new ones. However, the concept of brand loyalty is often difficult to pinpoint, much less cultivate. In order to achieve brand loyalty, one must…

    AllFacebookin Social Twitter- 21 readers -
  • Brand Newsroom 99: Who do you trust?

    … Of the top ten most trusted people in America, five of them are actors — and most are celebrities. That’s according to a Reader’s Digest poll. Why, in 2016, are entertainers (who spend their lives pretending to be someone else) trusted more than politicians and policy-makers or investigative reporters and news anchors? Why are brands like banks…

    Lush Digitalin Content- 25 readers -
  • 6 Ways to Build Customer Loyalty Beyond a Rewards Program

    …, they, for a fact, do not effectuate absolute loyalty. Brands are laying too much emphasis on rewards and offers, forgetting about the user experience altogether. Click To Tweet The result: an environment where brands and consumers, both, live in a state of discontent. This is because of the following reasons: Consumers expect greater value, and more points…

    Growmap- 10 readers -
  • Creating Engaging Social Media Campaigns for Brand Loyalty

    … looking to leverage the popularity of different social platforms to reach the ever-growing users of those online communities, social media campaigns can be incredibly effective. Building brand recognition or fostering brand loyalty—both of which can contribute to significant business growth—are often generated through social media. Many brands…

    Kate Endres/ ROI Factor Blogin Social- 23 readers -
  • Learn How to Improve your Social Media Presence in 5 Steps

    … Taking the time to build loyalty with your customers is one of the best long-term investments you can make for your business. From creating brand advocates to establishing relationships that can help your business increase its brand recognition, the value of creating a passionate customer base is huge. According to a report by Texas Tech…

    ROI Factor Blogin Social How To's- 22 readers -
  • A Breakdown Of The Social Media Sales Funnel

    … affected the way businesses and consumers interact with each other. Gone is the traditional sales funnel that led people on a linear path to becoming paying customers. Instead, it is now replaced with a social sales funnel that accounts for the more erratic path buyers follow today. Despite these changes, the visual model of the sales funnel…

    The Inbound Growth Blogin Social- 28 readers -
  • 5 Surprising Success Stories from Scrappy Companies on Social Media

    … social engagement. 5. Four Peaks Brewing Pinterest Not all social media buzz occurs on Facebook and Twitter, and some brands are turning to imagery to make a statement online. Arizona-based craft beer company Four Peaks Brewery has taken visual content to the next level on Pinterest. With nearly 3,000 pins and more than 5,000 followers, the small…

    Jesse Aaron/ Simply Measuredin Social- 27 readers -
  • 5 Online Marketing Trends & Strategies for 2015

    … Marketing Benchmarks Report, 93% of B2B marketers said they used content marketing in 2014, and 42% said they consider their strategy effective (up 36% from last year). A major struggle in this arena will of course be finding ways to stand out amidst the herds of other content striving for attention of the same viewers. Case studies, video content…

    Caitlynn Cush/ Scoopin Affiliate Social Paid Search Blogging- 19 readers -
  • 5 Ways Small Businesses Can Build Their Brands in 2015

    … popular posts and photos. About 200 million users watched their Look Back videos, and about 50 percent of them wound up sharing it. According to Facebook chief operating officer (COO) Sheryl Sandberg, "You really felt close to Facebook and felt close to the people in your life" because of the videos. Through the power of nostalgia, Facebook created…

    Adam Stetzer/ Search Engine Watchin Social- 8 readers -
  • How Social Listening Can Improve Your Marketing

    … efforts explode with power. They’re pulsing with interaction and expanding every day. That success starts with listening and grows with action. What do you think? Have you set up a social listening dashboard? Are you going the extra mile and starting and responding to conversations? Leave your comments and experiences below. Tweet Tags: listening, neil patel, professional listening, social listening, social media conversation, social media for business, social media listening, use social media to listen …

    Neil Patel/ Social Media Examinerin Twitter How To's- 26 readers -
  • 5 Simple Ways to Engage Your Customers Through Instagram

    …-way street. Show your customers why they should be loyal to your business. What can your small business offer them? What can they offer you? Before you begin sharing photos, think about the message you want to communicate to your customers. Instagram allows businesses to build visual connections and inspire brand loyalty — so make sure your images…

    Constant Contactin Social- 15 readers -
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