Brand Magazines

  • The New Model: How Net-a-Porter Keeps the Fashion Industry on Its Heels

    In 2012, when content marketing was starting to come into fashion, Tess Macleod Smith finished overseeing the launch of Harper’s Bazaar in the U.K and quickly jumped to Net-a-Porter—just as the media industry was undergoing a tectonic shift. Thanks to the rapid proliferation of social platforms, marketers salivated over the thought of a world where content and commerce would align.

    Joe Lazauskas/ The Content Strategist- 28 readers -
  • How ‘Zines Help Big Brands Keep It Real

    … While growing up in an age of Facebook ads, millennials and post-millennials have become very good at discerning which brands actually understand them and which ones are just trying to hijack the latest trend. For brands, that presents a problem. Coming across as “authentic” or “genuine” can feel like an impossible task. One tactic that works…

    The Content Strategistin Content How To's- 14 readers -
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