Brand Management

    • 3 Tips for Ensuring Your Brand is Consistent

      Successful brands are memorable and elicit an emotional response from consumers. But achieving this depends on consistency across the brand. Without a cohesive brand strategy, the marketing department is often left policing a disjointed and confusing message that leaves little impression. This can also lead to lost sales or clients and even employee complacency or dissatisfaction.

      Relevance- 6 readers -
  • Tap Into The Twitterverse

    …. As a digital marketer I find Twitter amazing because of one little tiny feature – the search functionality. I guess that I don’t have to add any information about Twitter here. If this is the first time you’ve heard of it – welcome to the Internet, we’re glad to have you here. What are people saying about your brand? Brands must love Twitter search. You can…

    State of Digitalin Social Twitter- 10 readers -
  • CELUM Advances Digital Asset Management

    … brands to design their own login page, the dashboard and the workspace – viewable to internal and external users. Different interface profiles are managed with a standard design, which can be customized for the different user groups using a Configuration Management Application (CMA). CELUM has released a new slide manager for office.connect…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Does your marketing plan speak CFO?

    … with most marketing plans that I see. We're still talking about brand awareness when we need to be talking about sales. Now, understand-I know why we talk about brand awareness. For many kinds of marketing-TV, print, radio-brand awareness is all you get. But in digital marketing, you can usually measure more, except we sometime settle for brand…

    Search Engine Guide- 6 readers -
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