Brand Management

In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things.
Posts about Brand Management
  • 4 Ways to Keep Your Product Design On-Brand

    … does this product fit into the rest of the product line? Is the design unique while still pointing back to the brand and the other products? Is the art and copy that is supporting the product on-brand? Having consistent branding is a bit of a delicate tightrope walk. But putting your product in context with the rest of your merchandise…

    Growmap- 37 readers -
  • The Content Marketing Brand Management Checklist

    …. Is the grammar tight? While checking grammar may seem like a small task, it’s easy for writers and editors to neglect the technical rules of publishing. But minor mistakes can damage a publication’s reputation. At Contently, our Brand Assist tool alerts us when an article falls back on passive voice or mistakenly includes double words. 3. Is the tone…

    The Content Strategistin Content- 26 readers -
  • 3 Tips for Ensuring Your Brand is Consistent

    … Successful brands are memorable and elicit an emotional response from consumers. But achieving this depends on consistency across the brand. Without a cohesive brand strategy, the marketing department is often left policing a disjointed and confusing message that leaves little impression. This can also lead to lost sales or clients and even…

    Relevance- 23 readers -
  • Tap Into The Twitterverse

    …. As a digital marketer I find Twitter amazing because of one little tiny feature – the search functionality. I guess that I don’t have to add any information about Twitter here. If this is the first time you’ve heard of it – welcome to the Internet, we’re glad to have you here. What are people saying about your brand? Brands must love Twitter search. You can…

    State of Digitalin Social Twitter- 12 readers -
  • CELUM Advances Digital Asset Management

    … brands to design their own login page, the dashboard and the workspace – viewable to internal and external users. Different interface profiles are managed with a standard design, which can be customized for the different user groups using a Configuration Management Application (CMA). CELUM has released a new slide manager for office.connect…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Does your marketing plan speak CFO?

    … with most marketing plans that I see. We're still talking about brand awareness when we need to be talking about sales. Now, understand-I know why we talk about brand awareness. For many kinds of marketing-TV, print, radio-brand awareness is all you get. But in digital marketing, you can usually measure more, except we sometime settle for brand…

    Search Engine Guide- 9 readers -