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Many people who need corrective eyewear visit eye care stores every year as a regular part of life. This repeat type of business has become more and more attractive to a host of competitors who see the potential for long-term customers. These days, a slew of online-only outlets have begun to offer eyewear, putting pressure on their traditional brick-and-mortar rivals.
… Marketers are always looking for new ways to inform, engage and inspire action from our target audiences, often looking to both established and well-known brands for motivation and creativity. Thankfully, behind many of our favorite brands there are bright and talented marketing experts whom we can learn from and be inspired by. With that said…