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Marketers are always looking for new ways to inform, engage and inspire action from our target audiences, often looking to both established and well-known brands for motivation and creativity. Thankfully, behind many of our favorite brands there are bright and talented marketing experts whom we can learn from and be inspired by.
… is,” Spiegel writes. “Instead, they want to know if you know how to use it and what they need to do next.” 3 Even if an agency has a truly great idea, brand-side marketers aren’t always able to execute them right away. “One thing about how brands work that agencies maybe don’t have exposure to is the amount of time and effort it sometimes can take…