Brand Marketing

    • How Red Wing Shoes Finds Its Stride in Brand Marketing

      It is hard to find a more personal product than footwear, especially when a worker’s safety depends on it. For Red Wing Shoes, a maker and seller of work boots, its brand is literally with its customers every step of the way. The company’s boots are worn by landscapers, farmers, loggers, miners, and workers in many other industries where footwear is not just a fashion statemen ...

      Street Fightin Paid Search How To's- 14 readers -
    • Why You Need to Utilize Brand-Driven Storytelling

      “Marketing is no longer about the stuff that you make, but about the stories that you tell.” That’s from American author, entrepreneur, and marketer Seth Godin. And this statement rings even more true in today’s world, which is characterized by an ocean of content competing for dwindling attention spans. Stories are not just another marketing trend.

      Growmapin Social Content- 20 readers -
    • How an Italian Wafer Brand Targets U.S. Moms and Millennial Foodies on a Local Level

      Unless you grew up in a household of recent immigrants you may never have heard of Loacker wafers — but Crystal Black Davis, the VP of marketing and deputy to the president at Loacker USA, would like that to soon change. Black started with Loacker’s U.S. operation in 2014, the same time the company set up state-side. The Italian-based parent company was established 92 years ago.

      Street Fightin How To's- 13 readers -
  • Digital Marketing: Best Twitter Campaigns of Halloween 2016

    … the features that are unique to Twitter, and incorporated them into their marketing strategy in order to create an ad that served the Halloween audiences on that specific platform. Taco Bell If you were in need of a last-minute costume idea – Taco Bell was here to help. Their “All Tacos’ Eve Costume Contest” encouraged audiences to create DIY Taco Bell…

    ROI Factor Blogin Social- 33 readers -
  • 7 Warning Signs of Failed Marketing and What You Can Do About It

    … Admit it…you’ve wondered. You are marketing and marketing and tweaking. Your team says they like what you are doing, but you’re not getting results. Sales leads are barely trickling in. Those leads that are coming through are low quality, and you are losing sleep over the situation. Maybe you need to be patient and give it more time. Or could…

    Growmapin EMail- 22 readers -
  • What is a Brand?

    … If I were to admit anything about spending twenty years in marketing, it was honestly that I didn’t fully comprehend the impact of a brand across all of the marketing efforts. While that may sound like a ridiculous statement, it’s because the nuance of crafting a brand or the incredible effort in adjusting the perception of a brand is far more…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • 6 Tips for Successful International Expansion

    … For most entrepreneurs, global expansion and global domination are their primary goals. Over the past few months, I’ve spoken with multiple growth marketers and international growth experts about basic mistakes they have made in the process of international expansion. From these conversations, I decided to put together a list of the 6 tips…

    Growmap- 23 readers -
  • Social Should Be Subtle: Ways You’re Misusing Trending Topics

    … It’s hard not to jump on a trend exploding on Twitter and Facebook. Everyone wants their brand to be part of the conversation, but sometimes it pays off more to be selective with social trends. Savvy social managers know your brand should only hop onto what’s trendy if it makes sense. What does that look like? It can look like a lot of things…

    Mary C. Long/ AllTwitterin Social- 23 readers -
  • Your Customer Care Is Your Brand

    How do you build a great brand in 2016? Is it all about that fancy tag line? Is it all about huge TV media buys? Is it all about maximum retargeting impressions? While all of the above help tremendously (especially Retargeting), I’m here to argue that the core of any great brand in 2016 is your customer care (which is your customer experience).

    Ian Lopuch/ PPC Ian- 13 readers -
  • The Impact of Brand on a Consumer Purchase Decision

    …. Conversions – 38% of moms are more likely to buy products from brands that other women Like on Facebook. Email Marketing – 64% of respondents will open an email if they trust the brand. Search – 16% increase in brand recall when a recognized brand appeared in search results. Social Media – 77% of brand conversations on social media are people…

    Douglas Karr/ Marketing Technology Blogin EMail- 23 readers -
  • Starbucks stirs the heart: Strength in the Brand Story

    … to learn with regards to delivering digital narrative is that when you first launch it, it is simply the beginning of the journey. As with driving SEO, a consistent stream of relevant and engaging content is essential towards building credibility with your audience. One of the great hallmarks of Starbucks success is in how they build their brand around…

    Portent, Inc- 16 readers -
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