Brand Marketing

  • Digital Marketing: Best Twitter Campaigns of Halloween 2016

    … of customers online. As social media advertising continues to grow and evolve, the marketing campaigns that stand out the most are the ones that don’t seem like advertisements at all. Most notably with Twitter – with Halloween-themed tweets filling up everyone’s newsfeeds in the past few weeks, there are a few brands that have impressed us…

    ROI Factor Blogin Social- 22 readers -
  • 7 Warning Signs of Failed Marketing and What You Can Do About It

    … is a strong indication that something is missing in your marketing recipe. This problem could be a branding issue, especially if your brand is not established. If your prospects have needs, how would they know about your offering if you have not established yourself? Would they talk to an influencer or someone that they trust? Would they go online…

    Growmapin EMail- 15 readers -
  • Pokémarketing: How ‘Pokémon GO’ Is Influencing Brand Marketing

    … of launching an entire campaign around the game’s underlying messaging. In a matter of hours, the quick-thinking BFM marketing team was able to strategize, create, and launch the #DontCatchAndDrive campaign. The campaign, a mixture of out of home -over 100 billboards nation wide - and social media activation's, successfully connects the nature…

    ROI Factor Blogin EMail How To's- 11 readers -
  • What is a Brand?

    … If I were to admit anything about spending twenty years in marketing, it was honestly that I didn’t fully comprehend the impact of a brand across all of the marketing efforts. While that may sound like a ridiculous statement, it’s because the nuance of crafting a brand or the incredible effort in adjusting the perception of a brand is far more…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • 6 Tips for Successful International Expansion

    … For most entrepreneurs, global expansion and global domination are their primary goals. Over the past few months, I’ve spoken with multiple growth marketers and international growth experts about basic mistakes they have made in the process of international expansion. From these conversations, I decided to put together a list of the 6 tips…

    Growmap- 15 readers -
  • Social Should Be Subtle: Ways You’re Misusing Trending Topics

    … It’s hard not to jump on a trend exploding on Twitter and Facebook. Everyone wants their brand to be part of the conversation, but sometimes it pays off more to be selective with social trends. Savvy social managers know your brand should only hop onto what’s trendy if it makes sense. What does that look like? It can look like a lot of things…

    Mary C. Long/ AllTwitterin Social- 19 readers -
  • Your Customer Care Is Your Brand

    … of the brand. Hence, the title of this blog post: Your customer care is your brand. Marketing in 2016 is more interdisciplinary than ever. The best marketers are spending a huge amount of their time collaborating with their customer care teams. Without customer care, your marketing will get left behind. All of this leads me to my latest guest blog post…

    Ian Lopuch/ PPC Ianin Paid Search- 12 readers -
  • The Impact of Brand on a Consumer Purchase Decision

    …. Conversions – 38% of moms are more likely to buy products from brands that other women Like on Facebook. Email Marketing – 64% of respondents will open an email if they trust the brand. Search – 16% increase in brand recall when a recognized brand appeared in search results. Social Media – 77% of brand conversations on social media are people…

    Douglas Karr/ Marketing Technology Blogin EMail- 21 readers -
  • Starbucks stirs the heart: Strength in the Brand Story

    … Seth Godin reminds us, “Great stories agree with our worldview. The best stories don’t teach people anything new. Instead the best stories agree with what the audience already believes and makes [them] feel smart and secure when reminded how right they were in the first place.” Back in September, Starbucks rolled out its first global brand…

    Portent, Inc- 13 readers -
  • Power of a Smile: 10 Tips to Smile Virtually – Delta Airlines Case Study

    … of positive brand impressions and experiences, Delta has quickly earned my loyalty and trust. The experience even inspired me to share it with my friends, family, online community and listeners to this podcast. In this episode I also share 10 tips to smile at your customers virtually via the social networks and digital platforms. Though we can’t always…

    Pam Marketing Nutin Social- 9 readers -
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