Brand Marketing

  • Brand Your Small Business Like The Big Guys

    … What would you say defines your brand? From our perspective, it’s the way you look, how you sound, and everything you do to represent your business in your local community. Your brand is expressed in your marketing materials, your digital presence, and how you interact with each and every prospect and customer. For the biggest, [...] Read More…

    Dex Media- 13 readers -
  • Why You Need to Utilize Brand-Driven Storytelling

    … to convey these ideas.” So What Exactly Is a Brand Story? Digital marketing agency Custom Fit Online defines “brand story” as the complete narrative that surrounds a business. Your brand story shows not only how you do business but also why you do it in the first place. It shows how you’re uniquely qualified to help solve your customers’ problems. It’s…

    Growmapin Social Content- 25 readers -
  • How Red Wing Shoes Finds Its Stride in Brand Marketing

    … It is hard to find a more personal product than footwear, especially when a worker’s safety depends on it. For Red Wing Shoes, a maker and seller of work boots, its brand is literally with its customers every step of the way. The company’s boots are worn by landscapers, farmers, loggers, miners, and workers in many other industries where…

    Street Fightin Paid Search How To's- 15 readers -
  • Digital Marketing: Best Twitter Campaigns of Halloween 2016

    … of customers online. As social media advertising continues to grow and evolve, the marketing campaigns that stand out the most are the ones that don’t seem like advertisements at all. Most notably with Twitter – with Halloween-themed tweets filling up everyone’s newsfeeds in the past few weeks, there are a few brands that have impressed us…

    ROI Factor Blogin Social- 35 readers -
  • 7 Warning Signs of Failed Marketing and What You Can Do About It

    … is a strong indication that something is missing in your marketing recipe. This problem could be a branding issue, especially if your brand is not established. If your prospects have needs, how would they know about your offering if you have not established yourself? Would they talk to an influencer or someone that they trust? Would they go online…

    Growmapin EMail- 26 readers -
  • What is a Brand?

    … their reputation, repairing their reputation, or making adjustments to their brand. Everything that you produce or that is produced by someone else about your products, services, company, and people impacts your brand. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • 6 Tips for Successful International Expansion

    … and businessmen spend their time doing one task extremely well instead of multiple tasks passably. 4. Pick Partners Starting a business is hard and requires an understanding of multiple disciplines. Accounting, marketing, sales, and business development are only a few areas in which you’ll need to have expertise. Most people do not have skill in all…

    Growmap- 24 readers -
  • Social Should Be Subtle: Ways You’re Misusing Trending Topics

    … It’s hard not to jump on a trend exploding on Twitter and Facebook. Everyone wants their brand to be part of the conversation, but sometimes it pays off more to be selective with social trends. Savvy social managers know your brand should only hop onto what’s trendy if it makes sense. What does that look like? It can look like a lot of things…

    Mary C. Long/ AllTwitterin Social- 24 readers -
  • Your Customer Care Is Your Brand

    … of the brand. Hence, the title of this blog post: Your customer care is your brand. Marketing in 2016 is more interdisciplinary than ever. The best marketers are spending a huge amount of their time collaborating with their customer care teams. Without customer care, your marketing will get left behind. All of this leads me to my latest guest blog post…

    Ian Lopuch/ PPC Ianin Paid Search- 13 readers -
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