Brand Marketing

  • Digital Marketing: Best Twitter Campaigns of Halloween 2016

    … of customers online. As social media advertising continues to grow and evolve, the marketing campaigns that stand out the most are the ones that don’t seem like advertisements at all. Most notably with Twitter – with Halloween-themed tweets filling up everyone’s newsfeeds in the past few weeks, there are a few brands that have impressed us…

    ROI Factor Blogin Social- 19 readers -
  • 7 Warning Signs of Failed Marketing and What You Can Do About It

    … is a strong indication that something is missing in your marketing recipe. This problem could be a branding issue, especially if your brand is not established. If your prospects have needs, how would they know about your offering if you have not established yourself? Would they talk to an influencer or someone that they trust? Would they go online…

    Growmapin EMail- 13 readers -
  • What is a Brand?

    … If I were to admit anything about spending twenty years in marketing, it was honestly that I didn’t fully comprehend the impact of a brand across all of the marketing efforts. While that may sound like a ridiculous statement, it’s because the nuance of crafting a brand or the incredible effort in adjusting the perception of a brand is far more…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • 6 Tips for Successful International Expansion

    … For most entrepreneurs, global expansion and global domination are their primary goals. Over the past few months, I’ve spoken with multiple growth marketers and international growth experts about basic mistakes they have made in the process of international expansion. From these conversations, I decided to put together a list of the 6 tips…

    Growmap- 10 readers -
  • Social Should Be Subtle: Ways You’re Misusing Trending Topics

    … It’s hard not to jump on a trend exploding on Twitter and Facebook. Everyone wants their brand to be part of the conversation, but sometimes it pays off more to be selective with social trends. Savvy social managers know your brand should only hop onto what’s trendy if it makes sense. What does that look like? It can look like a lot of things…

    Mary C. Long/ AllTwitterin Social- 19 readers -
  • Your Customer Care Is Your Brand

    … How do you build a great brand in 2016? Is it all about that fancy tag line? Is it all about huge TV media buys? Is it all about maximum retargeting impressions? While all of the above help tremendously (especially Retargeting), I’m here to argue that the core of any great brand in 2016 is your customer care (which is your customer experience…

    Ian Lopuch/ PPC Ianin Paid Search- 9 readers -
  • The Impact of Brand on a Consumer Purchase Decision

    …, personality, experience, and conscience of the corporation and the people within it. Here are some key statistics on the influence of brand on consumer purchase decisions: Advocacy – 38% of people recommend a brand they like or follow on social media. Brand – 21% of consumers say they pruchased a new product because it was from a brand they like…

    Douglas Karr/ Marketing Technology Blogin EMail- 21 readers -
  • Starbucks stirs the heart: Strength in the Brand Story

    … to learn with regards to delivering digital narrative is that when you first launch it, it is simply the beginning of the journey. As with driving SEO, a consistent stream of relevant and engaging content is essential towards building credibility with your audience. One of the great hallmarks of Starbucks success is in how they build their brand around…

    Portent, Inc- 12 readers -
  • Power of a Smile: 10 Tips to Smile Virtually – Delta Airlines Case Study

    … make a cloudy day feel sunny. In business a smile can earn a loyal customer for life. A smile can help solve a problem and even save a customer. In this episode of the Social Zoom Factor podcast I share a recent positive brand experience I had with Delta Airlines on a recent trip to Greece where a smile simply made my day. Through a series…

    Pam Marketing Nutin Social- 6 readers -
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