Brand Marketing

    • 7 Warning Signs of Failed Marketing and What You Can Do About It

      Admit it…you’ve wondered. You are marketing and marketing and tweaking. Your team says they like what you are doing, but you’re not getting results. Sales leads are barely trickling in. Those leads that are coming through are low quality, and you are losing sleep over the situation. Maybe you need to be patient and give it more time.

      Growmapin EMail- 11 readers -
  • What is a Brand?

    … their reputation, repairing their reputation, or making adjustments to their brand. Everything that you produce or that is produced by someone else about your products, services, company, and people impacts your brand. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • 6 Tips for Successful International Expansion

    … homepage translated to French will give you a much higher SEO ranking than a page in English will. 6. Build for the Future with International Expansion It’s very easy to get caught up in the hustle and bustle of startup life and to make decisions that are illegal. For example, if you expand into a new country, you might get caught up with bribing…

    Growmap- 8 readers -
  • Social Should Be Subtle: Ways You’re Misusing Trending Topics

    … — but capitalizing on it was pure skill by Oreo. If you regularly participate in real-time social listening, you’ll have a sense of the “temperature of the room” – as well as the ability to think on your feet – when you want to chime in on those lucky moments. To jump or not to jump, that is the question The question to ask is always “What’s the potential gain…

    Mary C. Long/ AllTwitterin Social- 14 readers -
  • Your Customer Care Is Your Brand

    … How do you build a great brand in 2016? Is it all about that fancy tag line? Is it all about huge TV media buys? Is it all about maximum retargeting impressions? While all of the above help tremendously (especially Retargeting), I’m here to argue that the core of any great brand in 2016 is your customer care (which is your customer experience…

    Ian Lopuch/ PPC Ianin Paid Search- 6 readers -
  • The Impact of Brand on a Consumer Purchase Decision

    …, personality, experience, and conscience of the corporation and the people within it. Here are some key statistics on the influence of brand on consumer purchase decisions: Advocacy – 38% of people recommend a brand they like or follow on social media. Brand – 21% of consumers say they pruchased a new product because it was from a brand they like…

    Douglas Karr/ Marketing Technology Blogin EMail- 15 readers -
  • Starbucks stirs the heart: Strength in the Brand Story

    … Seth Godin reminds us, “Great stories agree with our worldview. The best stories don’t teach people anything new. Instead the best stories agree with what the audience already believes and makes [them] feel smart and secure when reminded how right they were in the first place.” Back in September, Starbucks rolled out its first global brand…

    Portent, Inc- 11 readers -
  • Power of a Smile: 10 Tips to Smile Virtually – Delta Airlines Case Study

    … Talisha Wins Our Heart and Brand Loyalty With a Smile The power of a smile can be life changing. Have you ever had one of those moments where a smile on someone’s face simply brightened your day? Where an unexpected simple smile reminded you there are still good people in this world? A smile can warm a heart. It can help shed a tear. It can…

    Pam Marketing Nutin Social- 4 readers -
  • Which Brands are Most Popular in Your State?

    … Which Brands are Most Popular in Your State? September 26, 2014 - Posted by Ben Kaylor to Branding Brands communicate characters traits of who we are and what we value as individuals. Using a list of 200+ top brands, the folks at Direct Capital analyzed Google trends to determine the most popular brand searches in each of our 50 states…

    Ben Kaylor/ Dex Mediain Google Facebook- 8 readers -
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