Brand Marketing

  • Digital Marketing: Best Twitter Campaigns of Halloween 2016

    … of customers online. As social media advertising continues to grow and evolve, the marketing campaigns that stand out the most are the ones that don’t seem like advertisements at all. Most notably with Twitter – with Halloween-themed tweets filling up everyone’s newsfeeds in the past few weeks, there are a few brands that have impressed us…

    ROI Factor Blogin Social- 19 readers -
  • 7 Warning Signs of Failed Marketing and What You Can Do About It

    … Admit it…you’ve wondered. You are marketing and marketing and tweaking. Your team says they like what you are doing, but you’re not getting results. Sales leads are barely trickling in. Those leads that are coming through are low quality, and you are losing sleep over the situation. Maybe you need to be patient and give it more time. Or could…

    Growmapin EMail- 13 readers -
  • Pokémarketing: How ‘Pokémon GO’ Is Influencing Brand Marketing

    … already. What This Means For Marketers: Catchin' On So, what does the Pokémon GO phenomenon mean for marketers? As seen in the example above, the ability to leverage something that has drawn such attention as this app has, into your marketing campaigns holds a wealth of opportunities for brands. Whether it’s in your email marketing, your social media…

    ROI Factor Blogin EMail How To's- 10 readers -
  • What is a Brand?

    … If I were to admit anything about spending twenty years in marketing, it was honestly that I didn’t fully comprehend the impact of a brand across all of the marketing efforts. While that may sound like a ridiculous statement, it’s because the nuance of crafting a brand or the incredible effort in adjusting the perception of a brand is far more…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • 6 Tips for Successful International Expansion

    … for successful international expansion. 1. Fail Fast Before you spend thousands of dollars on a market or opportunity you aren’t sure will work, it’s important that you spend small amounts of money to test the market. One easy way to do so is to try different products and see how the market responds. Remember, you can change your products, but you…

    Growmap- 9 readers -
  • Social Should Be Subtle: Ways You’re Misusing Trending Topics

    … It’s hard not to jump on a trend exploding on Twitter and Facebook. Everyone wants their brand to be part of the conversation, but sometimes it pays off more to be selective with social trends. Savvy social managers know your brand should only hop onto what’s trendy if it makes sense. What does that look like? It can look like a lot of things…

    Mary C. Long/ AllTwitterin Social- 18 readers -
  • Your Customer Care Is Your Brand

    … of the brand. Hence, the title of this blog post: Your customer care is your brand. Marketing in 2016 is more interdisciplinary than ever. The best marketers are spending a huge amount of their time collaborating with their customer care teams. Without customer care, your marketing will get left behind. All of this leads me to my latest guest blog post…

    Ian Lopuch/ PPC Ianin Paid Search- 8 readers -
  • The Impact of Brand on a Consumer Purchase Decision

    …. Conversions – 38% of moms are more likely to buy products from brands that other women Like on Facebook. Email Marketing – 64% of respondents will open an email if they trust the brand. Search – 16% increase in brand recall when a recognized brand appeared in search results. Social Media – 77% of brand conversations on social media are people…

    Douglas Karr/ Marketing Technology Blogin EMail- 17 readers -
  • Starbucks stirs the heart: Strength in the Brand Story

    … Seth Godin reminds us, “Great stories agree with our worldview. The best stories don’t teach people anything new. Instead the best stories agree with what the audience already believes and makes [them] feel smart and secure when reminded how right they were in the first place.” Back in September, Starbucks rolled out its first global brand…

    Portent, Inc- 12 readers -
  • Power of a Smile: 10 Tips to Smile Virtually – Delta Airlines Case Study

    … Talisha Wins Our Heart and Brand Loyalty With a Smile The power of a smile can be life changing. Have you ever had one of those moments where a smile on someone’s face simply brightened your day? Where an unexpected simple smile reminded you there are still good people in this world? A smile can warm a heart. It can help shed a tear. It can…

    Pam Marketing Nutin Social- 5 readers -
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