Brand Marketing

  • Digital Marketing: Best Twitter Campaigns of Halloween 2016

    … of customers online. As social media advertising continues to grow and evolve, the marketing campaigns that stand out the most are the ones that don’t seem like advertisements at all. Most notably with Twitter – with Halloween-themed tweets filling up everyone’s newsfeeds in the past few weeks, there are a few brands that have impressed us…

    ROI Factor Blogin Social- 26 readers -
  • 7 Warning Signs of Failed Marketing and What You Can Do About It

    … is a strong indication that something is missing in your marketing recipe. This problem could be a branding issue, especially if your brand is not established. If your prospects have needs, how would they know about your offering if you have not established yourself? Would they talk to an influencer or someone that they trust? Would they go online…

    Growmapin EMail- 15 readers -
  • What is a Brand?

    … If I were to admit anything about spending twenty years in marketing, it was honestly that I didn’t fully comprehend the impact of a brand across all of the marketing efforts. While that may sound like a ridiculous statement, it’s because the nuance of crafting a brand or the incredible effort in adjusting the perception of a brand is far more…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • 6 Tips for Successful International Expansion

    … and businessmen spend their time doing one task extremely well instead of multiple tasks passably. 4. Pick Partners Starting a business is hard and requires an understanding of multiple disciplines. Accounting, marketing, sales, and business development are only a few areas in which you’ll need to have expertise. Most people do not have skill in all…

    Growmap- 18 readers -
  • Social Should Be Subtle: Ways You’re Misusing Trending Topics

    … It’s hard not to jump on a trend exploding on Twitter and Facebook. Everyone wants their brand to be part of the conversation, but sometimes it pays off more to be selective with social trends. Savvy social managers know your brand should only hop onto what’s trendy if it makes sense. What does that look like? It can look like a lot of things…

    Mary C. Long/ AllTwitterin Social- 20 readers -
  • Your Customer Care Is Your Brand

    … of the brand. Hence, the title of this blog post: Your customer care is your brand. Marketing in 2016 is more interdisciplinary than ever. The best marketers are spending a huge amount of their time collaborating with their customer care teams. Without customer care, your marketing will get left behind. All of this leads me to my latest guest blog post…

    Ian Lopuch/ PPC Ianin Paid Search- 12 readers -
  • The Impact of Brand on a Consumer Purchase Decision

    …. Conversions – 38% of moms are more likely to buy products from brands that other women Like on Facebook. Email Marketing – 64% of respondents will open an email if they trust the brand. Search – 16% increase in brand recall when a recognized brand appeared in search results. Social Media – 77% of brand conversations on social media are people…

    Douglas Karr/ Marketing Technology Blogin EMail- 22 readers -
  • Starbucks stirs the heart: Strength in the Brand Story

    … Seth Godin reminds us, “Great stories agree with our worldview. The best stories don’t teach people anything new. Instead the best stories agree with what the audience already believes and makes [them] feel smart and secure when reminded how right they were in the first place.” Back in September, Starbucks rolled out its first global brand…

    Portent, Inc- 13 readers -
  • Power of a Smile: 10 Tips to Smile Virtually – Delta Airlines Case Study

    … smile at our customers and community in real life, we can definitely deliver them smiles in the form of digital and social body language. How we talk, how we listen, respond and communicate are all virtual ways in which we communicate and the loyal trust of our audience and social media community members. Take a listen to the podcast and learn how…

    Pam Marketing Nutin Social- 9 readers -
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