Brand Messaging

  • 5 Ways to Maintain Brand Cohesion on Social Media [Infographic]

    … Running a successful social media campaign can be difficult, especially when your brand wants to run the same campaign across multiple networks. An infographic from MarketingInColor outlines the steps your brand needs to take to remain cohesive. Get your brand identity straight. Consistent use of the same visual messages makes your brand…

    Inside Facebookin Social Content- 27 readers -
  • The Academy Awards, the Oscars and Your Brand Messaging

    … Like many of you, I watched the Oscars Sunday to see the outfits (just being honest) and to hear if any of my favorite movies or actors would win, but I was inspired to write this post on brands and how consistency in brand messaging is essential. After watching for a little while someone mentioned the Academy Awards and in the same sentence…

    Advice Interactive Group- 18 readers -
  • Can Your Brand Benefit from Digital Detox?

    …, and certainly way more than any one of us can possibly process. In the online world, banner blindness is a coping mechanism, one that enables us to read articles without breaking our concentration. That got us thinking: Can brands benefit from digital detox? We all treasure unplugging during vacations. Will brands benefit by offering consumers…

    Ben Plomion/ Convince and Convertin Content- 3 readers -
  • Part 7: SEM Ad Copy Testing Insights for Your CMO

    … Welcome to the seventh of 10 posts on generating insights for your CMO through SEM ad copy testing. Today we uncover the rather puzzling array of words that win in retail ads. CMO’s used to try to align brand messaging across channels by focusing on the specific brand attributes that seemed compelling. For example, “Quality, Price and Selection…

    Sarah Burns/ BoostBlogin Paid Search- 5 readers -
  • VIDEO + SLIDESHOW: The Importance Of Imagery

    THE IMPORTANCE OF IMAGERY by Rhonda Hanson, Sr. Director, Digital Marketing, Global Marketing, Concur Technologies. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle. In the world of search engine marketing we tend to focus on copy, ad copy, web ...

    Marketing Landin Content- 7 readers -
  • If You Love Your Marketing, Set It Free

    … It’s hard to give up control of our babies. What happens if I turn my back for a minute? Will they fall? Will they make a bad decision? What if I’m not there for a split second to make sure everything goes as it should? I’m not giving parenting advice, I’m giving marketing advice. We can’t always be there to defend our brands. While some…

    Lisa Gerber/ Vocus Blog- 8 readers -
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