Brand Name Bidding

  • How PPC brand protection can increase clicks by 34%

    … Brand protection is changing. Are you keeping up? If you have a brand worth protecting, competitors are already bidding on your brand name. Some bid directly on your name, while others will bid on obvious brand-plus derivatives, such as when GEICO bids on phrases like “Progressive insurance” (and vice versa). As you can see for the keyword…

    Jamie Smith/ Search Engine Watchin Paid Search How To's- 9 readers -
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