Brand Name Bidding

  • How PPC brand protection can increase clicks by 34%

    … “geico insurance,” AIS, FreeQuotes365 and Mercury Insurance are aggressively buying that keyword, too. If you have a trademark or brand name that drives search volume, it will be one of your more profitable campaigns. Unfortunately, it is one of the important PPC campaigns for your affiliates, resellers and competitors too. Larry Kim, CTO…

    Jamie Smith/ Search Engine Watchin Paid Search How To's- 18 readers -
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