Brand Networks

  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 16 readers -
  • Video Ads Continue Surge on Instagram in Q1 (Report)

    … Video ads were dominant on Instagram during the first quarter of 2016, according to a study of more than 2 billion Instagram ad impressions by Brand Networks. Brand Networks, an early member of the Instagram Partner Program, said 58 percent of the Instagram impressions it served during the first quarter were video ads, adding…

    David Cohen/ AllTwitterin Social- 15 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … An increase in demand for Instagram advertising during the second half of 2015 led to a corresponding price hike, according to new research from Brand Networks. Instagram opened up its ads application-programming interface to advertisers last August, and Brand Networks, one of the initial participants in the Instagram Partner Program, found…

    David Cohen/ AllTwitterin Social- 17 readers -
  • Pinterest Announces Marketing Developer Partners for Ads

    … and SocialFlow are the first Marketing Developer Partners using the company’s ads API, blogs Pinterest’s Jyri Kidwell: We selected these partners because they’re building tools that address the immediate needs of Pinterest marketers and share in our vision of creating a better discovery experience for Pinners. Pinterest is already seeing advertisers enjoy…

    Justin Lafferty/ AllTwitterin Social- 26 readers -
  • Facebook Launches Product Ads

    … By Justin Lafferty on Feb. 17, 2015 - 1:24 PM Facebook announced on Tuesday a way to highlight one or more products in an ad. Named Product Ads, Facebook has been testing this for a while (and multi-product ads are available in Power Editor), but announced a full rollout on Tuesday. Product Ads will be available through Power Editor…

    Justin Lafferty/ AllTwitterin Social Facebook- 16 readers -
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