Brand Networks

  • Snapchat Ads API Goes Live (Report)

    … for comment at the time of this post. Christopher Heine of SocialTimes parent Adweek reported in June that inventory will be sold via an automated, auction-based system, whereby Snapchat Ads Partners will sell video inventory, which will be automatically invoiced to Snapchat, with the vendors collecting their fees afterward. He added that ads created…

    David Cohen/ AllFacebook- 22 readers -
  • Video Ads Continue Surge on Instagram in Q1 (Report)

    … of its impressions during the first three months of 2016. Average cost per thousand impressions (CPM) slipped to $4.58 in January and an all-time average low of $3.88 in February before rebounding slightly to $4.19 in March. Average CPMs in the second half of 2015 were $7.04. The consumer-packaged-goods industry saw impressions rise 97 percent…

    David Cohen/ AllTwitterin Social- 18 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … An increase in demand for Instagram advertising during the second half of 2015 led to a corresponding price hike, according to new research from Brand Networks. Instagram opened up its ads application-programming interface to advertisers last August, and Brand Networks, one of the initial participants in the Instagram Partner Program, found…

    David Cohen/ AllTwitterin Social- 28 readers -
  • Pinterest Announces Marketing Developer Partners for Ads

    … In April, Pinterest announced its Marketing Developer Partners program, giving a few companies at launch special access to the site’s platform. Now, Pinterest is opening up its ads application programming interface (API) to select companies. Pinterest announced that 4C, Adaptly, Ampush, Brand Networks, HYFN, Kinetic Social, SocialCode…

    Justin Lafferty/ AllTwitterin Social- 32 readers -
  • Facebook Launches Product Ads

    … By Justin Lafferty on Feb. 17, 2015 - 1:24 PM Facebook announced on Tuesday a way to highlight one or more products in an ad. Named Product Ads, Facebook has been testing this for a while (and multi-product ads are available in Power Editor), but announced a full rollout on Tuesday. Product Ads will be available through Power Editor…

    Justin Lafferty/ AllTwitterin Social Facebook- 17 readers -
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