Brand Newsroom

    • BNR 165: The 9 best marketing, media and business lessons we ever learned

      James, Nic and Sarah each share the three best lessons they’ve learned during their long careers in the media and marketing space. They share their tips on management, writing skills, audience, marketing, media, public relations and more. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, ...

      Lush Digital- 12 readers -
    • Take a stand: your most important audience is internal

      Putting the weight of your brand behind a social cause is a potentially treacherous decision. You’re linking your brand’s reputation to a potentially divisive idea and that can have repercussions — people are really fond of a boycott. These past couple of months Australia has been holding a referendum on the issue of same-sex marriage (or, as those of us on my side of the deba ...

      Lush Digital- 12 readers -
    • BNR 166: Chris Ashmore on podcasting best practice

      Podcasting is becoming more popular. Anyone can create one, but how do you ensure you’re successful? What is podcasting best practice? James, Nic and Sarah are joined by business development manager at Melbourne-based BE Media Productions — and host of the BE Podcasting podcast — Chris Ashmore. Brand Newsroom is a podcast for anyone who has a say in how companies are communi ...

      Lush Digital- 9 readers -
  • Brand Newsroom 162: Cor Hospes on how B2B brands can tell sexier stories

    … Cor Hospes is a bestselling author of books on content marketing and storytelling. He joins James and Sarah for a chat about how B2B brands can tell sexier stories. Cor is the founder of Netherlands-based Merkjournalisten, he’s a well-known international speaker, consultant and trainer, and he helps companies create stories worth sharing. Cor’s…

    Lush Digitalin How To's- 14 readers -
  • BNR 161: Should brands take a stand on social issues?

    … issues? And what are the factors any brand should consider before taking sides in a divisive issue? Brand Newsroom is the marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Here are the links you might need Here’s a bit…

    Lush Digitalin Social Content- 12 readers -
  • Brand Newsroom 160: Chris Smoje on customer service as a marketing tool

    … Customer service is one of the best marketing tools around. James, Nic, and Sarah are joined by an expert in the area, the founder of Dime Customer Service, Chris Smoje. Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding…

    Lush Digitalin Social Content- 12 readers -
  • Brand Newsroom 159: Are you a thought leader or just pretending to be?

    … View Larger Image Brand Newsroom 159: Are you a thought leader or just pretending to be? Following Sarah’s assertion on a recent episode that “if everyone says they’re a thought leader, then no one is”, James, Nic and Sarah discuss “thought leadership”. Is it a hollow marketing term? Or are the people who claim to be thought leaders actually…

    Lush Digital- 13 readers -
  • Brand Newsroom 158: Is Google AdWords right for your business

    … Google’s pay-per-click advertising service, Google AdWords, accounts for 98 per cent of the internet giant’s revenue — so it’s a popular place to advertise. But does that mean it’s right for your business? And how do you use it well? The Brand Newsroom team is joined by Lush Digital’s Zubin Fitter to find out what’s best practice (as soon…

    Lush Digitalin Paid Search Content Google- 12 readers -
  • Brand Newsroom 156 & 157: Content Marketing World 2017 Specials

    … Brand Newsroom’s Sarah Mitchell and regular producer, Dan Hatch, attended Content Marketing World in Cleveland, Ohio, and interviewed many of the superstars of the industry. In this series of podcasts they spoke to the Content Marketing Institute’s Joe Pulizzi and Robert Rose, B2B legend Doug Kessler, SEO genius Andy Crestodina, research…

    Lush Digitalin Content- 16 readers -
  • Brand Newsroom 154: How to use psychology to succeed in marketing

    … you heard the one about… Recently James, Sarah and Nic took a close look at SEO and its place in marketing in 2017. And here’s a discussion about the demise of King Content — and why the end of Australia’s biggest content marketing agency isn’t the end of content marketing itself. Like what you’ve heard? Please subscribe or leave a review on iTunes. The post Brand Newsroom 154: How to use psychology to succeed in marketing appeared first on Lush Digital Media. …

    Lush Digitalin Social Content- 19 readers -
  • Brand Newsroom 151: How important is a voice over?

    … Launchpad Create and discussed the life span of a website. And here’s a discussion about how to succeed at video for social media. Like what you’ve heard? Give us a follow on SoundCloud to get the latest episodes. Or, you can subscribe or leave a review on iTunes. The post Brand Newsroom 151: How important is a voice over? appeared first on Lush Digital Media. …

    Lush Digitalin Social Content How To's- 10 readers -
  • Brand Newsroom 150: What is the life span of a website?

    …, but work with a designer from the beginning so you have their input. Use dynamic content to reinforce your authority, keep your website fresh, and keep people engaged. A site needs to be clean, easy to use, and easy to navigate. It’s absolutely vital that the design is responsive to various devices. Someone on your team should be looking…

    Lush Digital- 25 readers -
  • Brand Newsroom 148: Should I start a podcast?

    … The Brand Newsroom team gets a bit introspective today. They’re talking about podcasting and whether it’s a worthwhile part of the marketing mix for your small business. This is episode 148 of Brand Newsroom and the team has learnt a thing or two along the way. So let’s take a look at the challenges, highlights, pitfalls and benefits of putting…

    Lush Digitalin Social Content- 11 readers -
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