Brand Newsroom

    • Brand Newsroom 125: Is attack ever the best form of marketing?

      View Larger Image Brand Newsroom 125: Is attack ever the best form of marketing? Is attack marketing ever a good idea? Does launching into your competitor — or perhaps a politician or someone you disagree with — ever work for a brand? James, Nic and Sarah take a close look at where attack marketing wins and where it fails.

      Lush Digital- 21 readers -
    • Brand Newsroom 126: The “By the way, I was paid to say this” Episode

      With the invention of “influencer marketing”, product placement has jumped from the silver screen to the smartphone screen. But now, in Australia, the free-for-all is over. New advertising standards mean from next month brands will have to disclose their influencer marketing deals. James, Nic and Sarah take a close look at marketing and advertising deals and why it’s important to disclose them.

      Lush Digital- 19 readers -
    • Brand Newsroom 127: Getting political with your advertising

      The Super Bowl is America’s biggest sporting event and it has the world’s most expensive advertising slots — so we normally see some wonderfully creative ads. But this year we also saw far more brands using the platform to make a political statement — especially about President Trump’s immigration policies.

      Lush Digitalin Social Content- 17 readers -
  • Brand Newsroom 122: A Brand Evangelist > A Salesperson

    … and breathing those.” — James Here are the links you might need Here’s the Harvard Business Review article that sparked the conversation. Brand Newsroom producer Dan Hatch recently wrote an article about using content marketing to build brand loyalty. You can read it here. Sarah mentioned a book called Good to Great. Here it is. Have you…

    Lush Digitalin Social EMail Content- 17 readers -
  • Brand Newsroom 121: The rise of post-truth everything, and why it needs to stop

    … Pundits say we’re living in “a post-truth era”, where facts are less influential in shaping public opinion than emotion and public belief. Fake news is all over the internet and is believed to have influenced the United States presidential election. Have lies become a commodity? Don’t we value authenticity anymore? And what does all this mean…

    Lush Digital- 15 readers -
  • Brand Newsroom 119: How to get your website right

    … View Larger Image Brand Newsroom 119: How to get your website right What does your website look like? Are you happy with it? Is it working for you and, more importantly, is it working for your customers? Zion Ong, director of West Australian digital marketing company Alyka, joins the BNR team to talk about what’s best practice when it comes…

    Lush Digitalin How To's- 20 readers -
  • Brand Newsroom 118: Nenad Senic on why print still works and how to win with it

    Nenad Senic is group editor at Slovenian content marketing agency Poslovni Mediji and the European editor of Chief Content Officer magazine. He’s one of Europe’s top content marketing minds and an expert in how to use print effectively. When the Content Marketing Institute’s Australian 2017 Benchmarks report came out recently and revealed 39 per cent of us are still using prin ...

    Lush Digital- 16 readers -
  • Brand Newsroom 117: How mainstream media is handling the switch to digital

    Ben Martin is the new head of digital content in Western Australia for one of Australia’s largest media companies, Seven West Media. He just completed a Churchill Fellowship that took him around the world, where he visited the newsrooms and operations of The New York Times, The Washington Post, Mic, NPR and Mashable.

    Lush Digital- 11 readers -
  • Brand Newsroom 113: Making negativity great again

    … It’s Election Day in the United States. We made it. But at what price? The Brand Newsroom team takes a close look at negativity. How should we handle it? What’s the cost of letting it run free? The Donald Trump experience seems to teach us that going negative can get you a long way. But is there a better way to achieve your goals? Here…

    Lush Digital- 14 readers -
  • Brand Newsroom 112: Is chasing viral content killing trust?

    …. Brands don’t have to get caught up in the short-termism that’s plaguing traditional media. Keep producing quality content. Not every piece of content will be a winner with the audience, but keep creating excellent content as this will build trust with your audience when they do engage with it. Long-form content is some of the most successful…

    Lush Digitalin Social- 10 readers -
  • Brand Newsroom 110: Bernadette Jiwa puts the love back into marketing

    … View Larger Image Brand Newsroom 110: Bernadette Jiwa puts the love back into marketing Bernadette Jiwa is one of Australia’s top marketing thinkers. Author of five books including Fortune Cookie Principle and Marketing: A Love Story, her blog — The Story of Telling — was named SmartCompany’s best Australian business blog in 2016. Bernadette…

    Lush Digitalin Content- 8 readers -
  • Brand Newsroom 109: Building a Personal Brand

    … View Larger Image Brand Newsroom 109: Building a Personal Brand Today Nic Hayes leads a discussion on personal brands. Specifically, how do you create one? What do you need to have in place to give your personal brand the best chance of creating the success you want to achieve? He’s joined by his Media Stable colleagues, general manager…

    Lush Digital- 8 readers -
  • Brand Newsroom 108: Michele Linn on the 2017 CMI B2B Trends Report

    …, Sarah and Nic spoke to Jonathan Crossfield about avoiding epic social media mistakes. And here’s a discussion about the world’s top content marketing projects, based on the Content Marketing Institute’s 2016 Awards. Like what you’ve heard? Give us a follow on Soundcloud to get the latest episodes. Or, you can subscribe or leave a review on iTunes. The post Brand Newsroom 108: Michele Linn on the 2017 CMI B2B Trends Report appeared first on Lush Digital. …

    Lush Digitalin Social Content- 14 readers -
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