Brand Newsroom

    • Brand Newsroom 113: Making negativity great again

      It’s Election Day in the United States. We made it. But at what price? The Brand Newsroom team takes a close look at negativity. How should we handle it? What’s the cost of letting it run free? The Donald Trump experience seems to teach us that going negative can get you a long way. But is there a better way to achieve your goals? Here are some key take-outs: Negative news sells.

      Lush Digital- 13 readers -
  • Brand Newsroom 112: Is chasing viral content killing trust?

    … Award-winning Australian journalist and thought-leader Waleed Aly has warned media companies against chasing viral content, claiming it will ultimately destroy trust with their audiences. Today the Brand Newsroom team takes a close look at ‘short-termism’. Is being hungry for likes, shares, views and follows degrading our brands and risking our…

    Lush Digitalin Social- 9 readers -
  • Brand Newsroom 110: Bernadette Jiwa puts the love back into marketing

    … View Larger Image Brand Newsroom 110: Bernadette Jiwa puts the love back into marketing Bernadette Jiwa is one of Australia’s top marketing thinkers. Author of five books including Fortune Cookie Principle and Marketing: A Love Story, her blog — The Story of Telling — was named SmartCompany’s best Australian business blog in 2016. Bernadette…

    Lush Digitalin Content- 7 readers -
  • Brand Newsroom 109: Building a Personal Brand

    … View Larger Image Brand Newsroom 109: Building a Personal Brand Today Nic Hayes leads a discussion on personal brands. Specifically, how do you create one? What do you need to have in place to give your personal brand the best chance of creating the success you want to achieve? He’s joined by his Media Stable colleagues, general manager…

    Lush Digital- 7 readers -
  • Brand Newsroom 108: Michele Linn on the 2017 CMI B2B Trends Report

    …, Sarah and Nic spoke to Jonathan Crossfield about avoiding epic social media mistakes. And here’s a discussion about the world’s top content marketing projects, based on the Content Marketing Institute’s 2016 Awards. Like what you’ve heard? Give us a follow on Soundcloud to get the latest episodes. Or, you can subscribe or leave a review on iTunes. The post Brand Newsroom 108: Michele Linn on the 2017 CMI B2B Trends Report appeared first on Lush Digital. …

    Lush Digitalin Social Content- 11 readers -
  • Credit where it’s due: Don’t fall foul of copyright law

    … piece of content requires credit. Some things are considered “public domain”. According to the US-based website plagiarism.org, ‘public domain’ is: “Works that are no longer protected by copyright, or never have been… This means that you may freely borrow material from these works without fear of plagiarism, provided you make proper attributions…

    Lush Digitalin Content- 12 readers -
  • Brand Newsroom 105: The Trump versus Clinton marketing war

    … and Nic took a close look at PR disasters. And here’s a discussion about who we trust, and why. Like what you’ve heard? Give us a follow on Soundcloud to get the latest episodes. Or, you can subscribe or leave a review on iTunes. The post Brand Newsroom 105: The Trump versus Clinton marketing war appeared first on Lush Digital. …

    Lush Digitalin Social- 19 readers -
  • Brand Newsroom 104: How to pitch to commercial versus public media

    … and trying to go viral. And here’s a discussion about in-person events and why they are such a successful form of marketing. Like what you’ve heard? Give us a follow on Soundcloud to get the latest episodes. Or, you can subscribe or leave a review on iTunes. The post Brand Newsroom 104: How to pitch to commercial versus public media appeared first on Lush Digital. …

    Lush Digitalin Social Content- 10 readers -
  • Brand Newsroom 102: In-person events are content with impact

    … Brands can’t afford to be “faceless” organisations. They need to interact with their customers, engage with them, gauge their reactions and get their feedback. In-Person events are a great way to do that. This week’s guest, Meesha Stacker, has been working in events for a decade. For the past three-and-a-half years she has been at acQuire…

    Lush Digitalin Content- 9 readers -
  • Brand Newsroom 100: The biggest content lessons of all

    … Brand Newsroom 100: The biggest content lessons of all James, Nic and Sarah. In the 100th episode of Brand Newsroom the team takes a look back at some of the biggest lessons learned across almost two years of the podcast. Show Notes Here are some key take-outs: Publish consistently. Your audience expects it. That might mean allotting regular…

    Lush Digitalin Content- 11 readers -
  • Brand Newsroom 99: Who do you trust?

    … Of the top ten most trusted people in America, five of them are actors — and most are celebrities. That’s according to a Reader’s Digest poll. Why, in 2016, are entertainers (who spend their lives pretending to be someone else) trusted more than politicians and policy-makers or investigative reporters and news anchors? Why are brands like banks…

    Lush Digitalin Content- 14 readers -
  • Brand Newsroom 98: Traditional demographic assumptions are dead. RIP.

    … View Larger Image Brand Newsroom 98: Traditional demographic assumptions are dead. RIP. Audiences aren’t what they used to be — and nor are demographics. This week one of Australia’s major banks, the Commonwealth, released a report showing just how different the Australian population looks today compared to the past. It tells us…

    Lush Digital- 11 readers -
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