Brand Newsroom

  • Brand Newsroom 127: Getting political with your advertising

    … The Super Bowl is America’s biggest sporting event and it has the world’s most expensive advertising slots — so we normally see some wonderfully creative ads. But this year we also saw far more brands using the platform to make a political statement — especially about President Trump’s immigration policies. So, when is it OK to get political…

    Lush Digitalin Social Content- 19 readers -
  • Brand Newsroom 126: The “By the way, I was paid to say this” Episode

    … With the invention of “influencer marketing”, product placement has jumped from the silver screen to the smartphone screen. But now, in Australia, the free-for-all is over. New advertising standards mean from next month brands will have to disclose their influencer marketing deals. James, Nic and Sarah take a close look at marketing…

    Lush Digital- 19 readers -
  • Brand Newsroom 125: Is attack ever the best form of marketing?

    … View Larger Image Brand Newsroom 125: Is attack ever the best form of marketing? Is attack marketing ever a good idea? Does launching into your competitor — or perhaps a politician or someone you disagree with — ever work for a brand? James, Nic and Sarah take a close look at where attack marketing wins and where it fails. Show Notes Here…

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  • Brand Newsroom 122: A Brand Evangelist > A Salesperson

    Should salespeople be more like marketers? According to an article in the Harvard Business Review recently, the best salespeople are those who really believe in their brand, work hard to create an emotional connection with their consumers, and attract customers rather than chase them. So, is the hard sell dead? And are the best salespeople actually brand evangelists, as HBR wo ...

    Lush Digital- 17 readers -
  • Brand Newsroom 121: The rise of post-truth everything, and why it needs to stop

    … for brands? Nic, James and Sarah have a passionate discussion in this week’s Brand Newsroom. Here are some key take-outs: It’s getting harder to tell what news is real and what’s fake. Social media platforms like Facebook have allowed this “news” to spread without any of the fact-checking traditional media has always done. This is happening…

    Lush Digital- 17 readers -
  • Brand Newsroom 120: Our marketing and communications predictions for 2017

    It’s also the time of year we start looking forward — making resolutions and plans for the new year. Today the Brand Newsroom team gazes into the crystal ball to see what 2017 might hold in the marketing and communications industry. Here are some key take-outs: It’s time to get your content strategy in place if you haven’t already got one. Spend more time with your clients.

    Lush Digital- 24 readers -
  • Brand Newsroom 119: How to get your website right

    … quickly. Don’t just create the content, you need distribution and amplification as well — and your strategy needs to address all of that. “If you can’t portray your business in a digital environment in the same way you can face to face, you’re already losing a lot of customers.” — Sarah If you’re choosing a web developer, firstly, check out…

    Lush Digitalin How To's- 20 readers -
  • Brand Newsroom 113: Making negativity great again

    … It’s Election Day in the United States. We made it. But at what price? The Brand Newsroom team takes a close look at negativity. How should we handle it? What’s the cost of letting it run free? The Donald Trump experience seems to teach us that going negative can get you a long way. But is there a better way to achieve your goals? Here…

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  • Brand Newsroom 112: Is chasing viral content killing trust?

    … Award-winning Australian journalist and thought-leader Waleed Aly has warned media companies against chasing viral content, claiming it will ultimately destroy trust with their audiences. Today the Brand Newsroom team takes a close look at ‘short-termism’. Is being hungry for likes, shares, views and follows degrading our brands and risking our…

    Lush Digitalin Social- 12 readers -
  • Brand Newsroom 111: The virtues of controversy and newsjacking

    … a discussion with Content Marketing Institute vice president Michele Linn about the CMI’s 2017 B2B content marketing trends report. Like what you’ve heard? Give us a follow on Soundcloud to get the latest episodes. Or, you can subscribe or leave a review on iTunes. The post Brand Newsroom 111: The virtues of controversy and newsjacking appeared first on Lush Digital. …

    Lush Digitalin Social- 17 readers -
  • Brand Newsroom 110: Bernadette Jiwa puts the love back into marketing

    … View Larger Image Brand Newsroom 110: Bernadette Jiwa puts the love back into marketing Bernadette Jiwa is one of Australia’s top marketing thinkers. Author of five books including Fortune Cookie Principle and Marketing: A Love Story, her blog — The Story of Telling — was named SmartCompany’s best Australian business blog in 2016. Bernadette…

    Lush Digitalin Content- 9 readers -
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