Brand Newsroom

    • Brand Newsroom 146: Leadership, management and building a team

      The BNR team has a discussion about leadership — taking a close look at management and building a successful team, and asking what works and what doesn’t. Here are some key take-outs: Teams like leaders who lead by example. Leaders need to show courage. There’s a crisis of trust at the moment and much of it is because we’re being led by bad leaders.

      Lush Digitalin EMail- 17 readers -
    • Brand Newsroom 148: Should I start a podcast?

      The Brand Newsroom team gets a bit introspective today. They’re talking about podcasting and whether it’s a worthwhile part of the marketing mix for your small business. This is episode 148 of Brand Newsroom and the team has learnt a thing or two along the way. So let’s take a look at the challenges, highlights, pitfalls and benefits of putting a podcast together.

      Lush Digitalin Social Content- 11 readers -
  • Brand Newsroom 149: How to succeed at video for social

    Nic Hayes and Sarah Mitchell are joined by Lush’s senior producer Ian Bignell for a conversation about how to succeed at producing video for social media. Every day half a billion people are watching videos on Facebook. More than half of all of us are watching video online every single day. So video for social is clearly an incredible opportunity for brands to get their messag ...

    Lush Digital- 10 readers -
  • Is it email marketing or SPAM in a fancy package?

    …. But if you’re using drip email for a fishing – or phishing – expedition and you’re sending unsolicited email, this technique is incredibly annoying, not to mention illegal. Let’s break down a real-life example and why it’s so offensive. Drip email round one – May 30 Subject line: What if Lush Digital Media never had to write a (high quality) blog post…

    Sarah Mitchell/ Lush Digitalin Social EMail Content- 13 readers -
  • Brand Newsroom 144: How good design can really sell your content

    Ninety per cent of the information our brain processes is visual and 40 per cent of people respond better to something visual than they do to text. Jeremy Stewart is a digital marketing consultant at Launchpad Creative and really understands graphics and design — so he’s the perfect person to help us understand how good design can help us sell our message.

    Lush Digital- 14 readers -
  • Are you making demands with your content marketing?

    … Newsroom, I had a good rant about the abuse of drip email marketing. I won’t repeat myself but encourage you to listen to it here because it’s a technique used to demand attention: Here is a great example of a drip email I received this week with a big wallop of demands. The subject line was ‘Seeking your response’: Hi Sarah, I hope you…

    Sarah Mitchell/ Lush Digitalin Social EMail Content- 16 readers -
  • Brand Newsroom 143: Is drip email marketing a good thing or a bad thing

    … Sarah has had enough. Having been bombarded by drip email campaigns for years, she lets fly at this increasingly popular — but often very annoying —marketing strategy. But, does it work? And, if you’re going to use it, how do you get it right? While Sarah might hate the tactic, companies that excel at drip marketing generate 80 per cent more…

    Lush Digitalin EMail- 16 readers -
  • Brand Newsroom 140: Meet the Media Follow-up

    … Every year Brand Newsroom host Nic Hayes runs a series of events, called Meet the Media, around Australia’s capital cities. It’s a fantastic concept that allows brands to meet journalists and editors from major media outlets and find out how they can work with them more effectively. Needless to say, it’s hugely popular. Today, Nic, James…

    Lush Digitalin Social Content- 11 readers -
  • Brand Newsroom 138: Media Intelligence: Here’s what you need to know

    … brands should ask before they engage an agency. And here’s a discussion about how virtual reality is opening up new ways for brands to connect with their audience. Like what you’ve heard? Give us a follow on SoundCloud to get the latest episodes. Or, you can subscribe or leave a review on iTunes. The post Brand Newsroom 138: Media Intelligence: Here’s what you need to know appeared first on Lush Digital. …

    Lush Digitalin Social Content How To's- 24 readers -
  • Brand Newsroom 137: Questions to ask before choosing a marketing agency

    … manager called Private Password Manager Vault. Have you heard the one about… Recently the team looked at how virtual reality was changing marketing. And here’s a discussion about low-cost options for marketing start-ups. Like what you’ve heard? Give us a follow on Soundcloud to get the latest episodes. Or, you can subscribe or leave a review on iTunes. The post Brand Newsroom 137: Questions to ask before choosing a marketing agency appeared first on Lush Digital. …

    Lush Digitalin Content- 16 readers -
  • Brand Newsroom 136: How Virtual Reality will revolutionise our marketing reality

    It first came to prominence in the gaming world in the 1990s, but virtual reality is a product whose time finally seems to have come. Marketers the world over are embracing the technology in the hope of redefining customer experience. So, how can we use it? First some terminology: Virtual reality is when the user puts on a headset and their experience, everything they ca ...

    Lush Digital- 26 readers -
  • Brand Newsroom 135: What’s wrong with the media today

    …. And here’s a discussion about the evasive communications tactics used by Donald Trump. Like what you’ve heard? Give us a follow on SoundCloud to get the latest episodes. Or, you can subscribe or leave a review on iTunes. The post Brand Newsroom 135: What’s wrong with the media today appeared first on Lush Digital. …

    Lush Digital- 16 readers -
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