Brand Newsroom

    • Brand Newsroom 138: Media Intelligence: Here’s what you need to know

      We’ve come a long way from the days when “media monitoring” involved a ream of paper clippings and transcripts turning up on the boss’s desk each morning. Technology has changed everything. Media monitoring has evolved into “media intelligence”. To help us understand what that can do for our brands, the BNR team is joined by MyMedia Intelligence co-founder, Paul Chapman.

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    • Brand Newsroom 141: Sandra Brewer on how to manage messaging for multiple brands

      View Larger Image Brand Newsroom 141: Sandra Brewer on how to manage messaging for multiple brands Our guest this week is the director of Perceptive Marketing, Sandra Brewer, who joins the BNR team to talk about how to manage marketing for a portfolio of brands. This to answer to a question from a listener, Adrian Jones, who noted that companies with multiple brands must ha ...

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    • Brand Newsroom 140: Meet the Media Follow-up

      Every year Brand Newsroom host Nic Hayes runs a series of events, called Meet the Media, around Australia’s capital cities. It’s a fantastic concept that allows brands to meet journalists and editors from major media outlets and find out how they can work with them more effectively. Needless to say, it’s hugely popular. Today, Nic, James and Sarah discuss the take-outs from this year’s series.

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  • Brand Newsroom 137: Questions to ask before choosing a marketing agency

    … manager called Private Password Manager Vault. Have you heard the one about… Recently the team looked at how virtual reality was changing marketing. And here’s a discussion about low-cost options for marketing start-ups. Like what you’ve heard? Give us a follow on Soundcloud to get the latest episodes. Or, you can subscribe or leave a review on iTunes. The post Brand Newsroom 137: Questions to ask before choosing a marketing agency appeared first on Lush Digital. …

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  • Brand Newsroom 136: How Virtual Reality will revolutionise our marketing reality

    …, Sarah and Nic took a close look at the communications tactics used by US President Donald Trump — and whether brands can use them, too. And here’s a conversation about the dos and don’ts of corporate video. Like what you’ve heard? Give us a follow on SoundCloud to get the latest episodes. Or, you can subscribe or leave a review on iTunes. The post Brand Newsroom 136: How Virtual Reality will revolutionise our marketing reality appeared first on Lush Digital. …

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  • Brand Newsroom 135: What’s wrong with the media today

    … newsrooms and reduced quality. The media is more polarized than ever. We really see this in the US where the laws were changed in the 80s to remove the requirement for balance. Less well-resourced newsrooms mean there’s a lack of specialisation in journalism, making it harder for journalists to hold power to account. Journalists are working very hard…

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  • Brand Newsroom 130: How to communicate bad news well

    … about publishing on third-party platforms. Like what you’ve heard? Give us a follow on SoundCloud to get the latest episodes. Or, you can subscribe or leave a review on iTunes. The post Brand Newsroom 130: How to communicate bad news well appeared first on Lush Digital. …

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  • Brand Newsroom 126: The “By the way, I was paid to say this” Episode

    … the conversation” by taking a very political angle. Like what you’ve heard? Last week the team discussed attack marketing: And recently they spoke about diversity in marketing: Give us a follow on SoundCloud to get the latest episodes. Or, you can subscribe or leave a review on iTunes. The post Brand Newsroom 126: The “By the way, I was paid to say this” Episode appeared first on Lush Digital. …

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  • Brand Newsroom 125: Is attack ever the best form of marketing?

    … View Larger Image Brand Newsroom 125: Is attack ever the best form of marketing? Is attack marketing ever a good idea? Does launching into your competitor — or perhaps a politician or someone you disagree with — ever work for a brand? James, Nic and Sarah take a close look at where attack marketing wins and where it fails. Show Notes Here…

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  • Brand Newsroom 122: A Brand Evangelist > A Salesperson

    … and breathing those.” — James Here are the links you might need Here’s the Harvard Business Review article that sparked the conversation. Brand Newsroom producer Dan Hatch recently wrote an article about using content marketing to build brand loyalty. You can read it here. Sarah mentioned a book called Good to Great. Here it is. Have you…

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  • Brand Newsroom 121: The rise of post-truth everything, and why it needs to stop

    … for brands? Nic, James and Sarah have a passionate discussion in this week’s Brand Newsroom. Here are some key take-outs: It’s getting harder to tell what news is real and what’s fake. Social media platforms like Facebook have allowed this “news” to spread without any of the fact-checking traditional media has always done. This is happening…

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  • Brand Newsroom 119: How to get your website right

    … View Larger Image Brand Newsroom 119: How to get your website right What does your website look like? Are you happy with it? Is it working for you and, more importantly, is it working for your customers? Zion Ong, director of West Australian digital marketing company Alyka, joins the BNR team to talk about what’s best practice when it comes…

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