Brand Newsroom

  • BNR 168: How to use games to drive profitable business outcomes (no really)

    …: The gross product of the gaming industry is more than $110 billion worldwide. It’s bigger than Hollywood. And almost everyone is a gamer –not just the people who might fit the stereotype. A game in this context is “content plus mechanics”. Gamification is taking game-related mechanics (such as virtual reality and apps) and processes and applying…

    Lush Digitalin How To's- 16 readers -
  • BNR 166: Chris Ashmore on podcasting best practice

    … Podcasting is becoming more popular. Anyone can create one, but how do you ensure you’re successful? What is podcasting best practice? James, Nic and Sarah are joined by business development manager at Melbourne-based BE Media Productions — and host of the BE Podcasting podcast — Chris Ashmore. Brand Newsroom is a podcast for anyone who has…

    Lush Digital- 13 readers -
  • BNR 165: The 9 best marketing, media and business lessons we ever learned

    … James, Nic and Sarah each share the three best lessons they’ve learned during their long careers in the media and marketing space. They share their tips on management, writing skills, audience, marketing, media, public relations and more. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating…

    Lush Digital- 15 readers -
  • Take a stand: your most important audience is internal

    … (or, as those of us on my side of the debate prefer to call it, marriage equality). There is widespread community support for allowing gay and lesbian people to marry, but the government is testing that support with a national postal survey before it makes a decision on whether to change the legal definition of marriage in the country. Obviously, as a gay…

    Lush Digital- 13 readers -
  • Brand Newsroom 162: Cor Hospes on how B2B brands can tell sexier stories

    … Cor Hospes is a bestselling author of books on content marketing and storytelling. He joins James and Sarah for a chat about how B2B brands can tell sexier stories. Cor is the founder of Netherlands-based Merkjournalisten, he’s a well-known international speaker, consultant and trainer, and he helps companies create stories worth sharing. Cor’s…

    Lush Digitalin How To's- 14 readers -
  • BNR 161: Should brands take a stand on social issues?

    … Things get a little heated in the studio as Nic and Sarah face off over the approach brands should take to supporting social causes. With a public vote on same-sex marriage happening in Australia at the moment, many big companies and business leaders are becoming quite vocal about where they stand. So, should brands be making a stand on social…

    Lush Digitalin Social Content- 12 readers -
  • Brand Newsroom 160: Chris Smoje on customer service as a marketing tool

    … Customer service is one of the best marketing tools around. James, Nic, and Sarah are joined by an expert in the area, the founder of Dime Customer Service, Chris Smoje. Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding…

    Lush Digitalin Social Content- 12 readers -
  • Brand Newsroom 159: Are you a thought leader or just pretending to be?

    … View Larger Image Brand Newsroom 159: Are you a thought leader or just pretending to be? Following Sarah’s assertion on a recent episode that “if everyone says they’re a thought leader, then no one is”, James, Nic and Sarah discuss “thought leadership”. Is it a hollow marketing term? Or are the people who claim to be thought leaders actually…

    Lush Digital- 13 readers -
  • Brand Newsroom 158: Is Google AdWords right for your business

    … Google’s pay-per-click advertising service, Google AdWords, accounts for 98 per cent of the internet giant’s revenue — so it’s a popular place to advertise. But does that mean it’s right for your business? And how do you use it well? The Brand Newsroom team is joined by Lush Digital’s Zubin Fitter to find out what’s best practice (as soon…

    Lush Digitalin Paid Search Content Google- 13 readers -
  • Brand Newsroom 156 & 157: Content Marketing World 2017 Specials

    … Brand Newsroom’s Sarah Mitchell and regular producer, Dan Hatch, attended Content Marketing World in Cleveland, Ohio, and interviewed many of the superstars of the industry. In this series of podcasts they spoke to the Content Marketing Institute’s Joe Pulizzi and Robert Rose, B2B legend Doug Kessler, SEO genius Andy Crestodina, research…

    Lush Digitalin Content- 17 readers -
  • Brand Newsroom 154: How to use psychology to succeed in marketing

    … you heard the one about… Recently James, Sarah and Nic took a close look at SEO and its place in marketing in 2017. And here’s a discussion about the demise of King Content — and why the end of Australia’s biggest content marketing agency isn’t the end of content marketing itself. Like what you’ve heard? Please subscribe or leave a review on iTunes. The post Brand Newsroom 154: How to use psychology to succeed in marketing appeared first on Lush Digital Media. …

    Lush Digitalin Social Content- 19 readers -
  • Brand Newsroom 153: Just what is the state of SEO in 2017?

    … Search Engine Optimisation: Is it the magic sauce we need to add to our content to help us reach our audience? Or is it an old-fashioned dark art we no longer need to worry about? To discuss the state of SEO in 2017, the BNR team is joined by someone who really knows his stuff, Lush’s Zubin Fitter. Here are some key take-outs: SEO is still…

    Lush Digitalin Social SEO Content- 16 readers -
  • Brand Newsroom 151: How important is a voice over?

    … The Brand Newsroom team is joined by experienced broadcaster and voice-over artist Alex Lush to talk about voice overs. BNR received an email from an avid Brand Newsroom listener, Brenda, who asked how important it was to get the right voice to do your voice over. It’s a great question, so we thought we’d ask the best voice in the business. Alex…

    Lush Digitalin Social Content How To's- 10 readers -
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