Brand Newsroom

    • Brand Newsroom 121: The rise of post-truth everything, and why it needs to stop

      Pundits say we’re living in “a post-truth era”, where facts are less influential in shaping public opinion than emotion and public belief. Fake news is all over the internet and is believed to have influenced the United States presidential election. Have lies become a commodity? Don’t we value authenticity anymore? And what does all this mean for brands? Nic, James and Sarah h ...

      Lush Digital- 12 readers -
    • Brand Newsroom 122: A Brand Evangelist > A Salesperson

      Should salespeople be more like marketers? According to an article in the Harvard Business Review recently, the best salespeople are those who really believe in their brand, work hard to create an emotional connection with their consumers, and attract customers rather than chase them. So, is the hard sell dead? And are the best salespeople actually brand evangelists, as HBR wo ...

      Lush Digitalin Social EMail Content- 15 readers -
    • Brand Newsroom 120: Our marketing and communications predictions for 2017

      It’s also the time of year we start looking forward — making resolutions and plans for the new year. Today the Brand Newsroom team gazes into the crystal ball to see what 2017 might hold in the marketing and communications industry. Here are some key take-outs: It’s time to get your content strategy in place if you haven’t already got one. Spend more time with your clients.

      Lush Digitalin Social EMail Content- 15 readers -
  • Brand Newsroom 119: How to get your website right

    … View Larger Image Brand Newsroom 119: How to get your website right What does your website look like? Are you happy with it? Is it working for you and, more importantly, is it working for your customers? Zion Ong, director of West Australian digital marketing company Alyka, joins the BNR team to talk about what’s best practice when it comes…

    Lush Digitalin How To's- 16 readers -
  • Brand Newsroom 113: Making negativity great again

    … It’s Election Day in the United States. We made it. But at what price? The Brand Newsroom team takes a close look at negativity. How should we handle it? What’s the cost of letting it run free? The Donald Trump experience seems to teach us that going negative can get you a long way. But is there a better way to achieve your goals? Here…

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  • Brand Newsroom 112: Is chasing viral content killing trust?

    … Award-winning Australian journalist and thought-leader Waleed Aly has warned media companies against chasing viral content, claiming it will ultimately destroy trust with their audiences. Today the Brand Newsroom team takes a close look at ‘short-termism’. Is being hungry for likes, shares, views and follows degrading our brands and risking our…

    Lush Digitalin Social- 9 readers -
  • Brand Newsroom 110: Bernadette Jiwa puts the love back into marketing

    … View Larger Image Brand Newsroom 110: Bernadette Jiwa puts the love back into marketing Bernadette Jiwa is one of Australia’s top marketing thinkers. Author of five books including Fortune Cookie Principle and Marketing: A Love Story, her blog — The Story of Telling — was named SmartCompany’s best Australian business blog in 2016. Bernadette…

    Lush Digitalin Content- 7 readers -
  • Brand Newsroom 109: Building a Personal Brand

    … View Larger Image Brand Newsroom 109: Building a Personal Brand Today Nic Hayes leads a discussion on personal brands. Specifically, how do you create one? What do you need to have in place to give your personal brand the best chance of creating the success you want to achieve? He’s joined by his Media Stable colleagues, general manager…

    Lush Digital- 8 readers -
  • Brand Newsroom 108: Michele Linn on the 2017 CMI B2B Trends Report

    …, Sarah and Nic spoke to Jonathan Crossfield about avoiding epic social media mistakes. And here’s a discussion about the world’s top content marketing projects, based on the Content Marketing Institute’s 2016 Awards. Like what you’ve heard? Give us a follow on Soundcloud to get the latest episodes. Or, you can subscribe or leave a review on iTunes. The post Brand Newsroom 108: Michele Linn on the 2017 CMI B2B Trends Report appeared first on Lush Digital. …

    Lush Digitalin Social Content- 13 readers -
  • Credit where it’s due: Don’t fall foul of copyright law

    … podcasting team, Brand Newsroom. In the meantime, you might enjoy reading these: Is journalism’s demise marketing’s great opportunity? [podcast] Journalistic principles to add credibility to your content A brand journalism approach to growing your audience Brand journalism: how to cover industry events The post Credit where it’s due: Don’t fall foul of copyright law appeared first on Lush Digital. …

    Lush Digitalin Content- 12 readers -
  • Brand Newsroom 105: The Trump versus Clinton marketing war

    … and Nic took a close look at PR disasters. And here’s a discussion about who we trust, and why. Like what you’ve heard? Give us a follow on Soundcloud to get the latest episodes. Or, you can subscribe or leave a review on iTunes. The post Brand Newsroom 105: The Trump versus Clinton marketing war appeared first on Lush Digital. …

    Lush Digitalin Social- 20 readers -
  • Brand Newsroom 104: How to pitch to commercial versus public media

    … and trying to go viral. And here’s a discussion about in-person events and why they are such a successful form of marketing. Like what you’ve heard? Give us a follow on Soundcloud to get the latest episodes. Or, you can subscribe or leave a review on iTunes. The post Brand Newsroom 104: How to pitch to commercial versus public media appeared first on Lush Digital. …

    Lush Digitalin Social Content- 11 readers -
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