Brand Newsroom

    • Brand Newsroom 156 & 157: Content Marketing World 2017 Specials

      Brand Newsroom’s Sarah Mitchell and regular producer, Dan Hatch, attended Content Marketing World in Cleveland, Ohio, and interviewed many of the superstars of the industry. In this series of podcasts they spoke to the Content Marketing Institute’s Joe Pulizzi and Robert Rose, B2B legend Doug Kessler, SEO genius Andy Crestodina, research specialist Clare McDermott, the Unthinka ...

      Lush Digitalin Content- 15 readers -
    • Brand Newsroom 158: Is Google AdWords right for your business

      Google’s pay-per-click advertising service, Google AdWords, accounts for 98 per cent of the internet giant’s revenue — so it’s a popular place to advertise. But does that mean it’s right for your business? And how do you use it well? The Brand Newsroom team is joined by Lush Digital’s Zubin Fitter to find out what’s best practice (as soon as they finish chatting about Content M ...

      Lush Digitalin Paid Search Content Google- 9 readers -
  • Brand Newsroom 154: How to use psychology to succeed in marketing

    … of this is instinctual. We know it simply because we’re humans interacting with each other. Social proof works. If other people are doing it, we want to do it, too. It’s why things go viral. Scarcity still works, too. People have a fear of missing out. Word of mouth, based on interpersonal trust, is still the best form of marketing. People want…

    Lush Digitalin Social Content- 18 readers -
  • Brand Newsroom 153: Just what is the state of SEO in 2017?

    … Search Engine Optimisation: Is it the magic sauce we need to add to our content to help us reach our audience? Or is it an old-fashioned dark art we no longer need to worry about? To discuss the state of SEO in 2017, the BNR team is joined by someone who really knows his stuff, Lush’s Zubin Fitter. Here are some key take-outs: SEO is still…

    Lush Digitalin Social SEO Content- 16 readers -
  • Brand Newsroom 151: How important is a voice over?

    … The Brand Newsroom team is joined by experienced broadcaster and voice-over artist Alex Lush to talk about voice overs. BNR received an email from an avid Brand Newsroom listener, Brenda, who asked how important it was to get the right voice to do your voice over. It’s a great question, so we thought we’d ask the best voice in the business. Alex…

    Lush Digitalin Social Content How To's- 10 readers -
  • Brand Newsroom 150: What is the life span of a website?

    … Jeremy Stewart of Launchpad Creative joins Nic and Sarah to talk about websites. How often should you update your website? What difference can a refresh make to the effectiveness of your site? And what sorts of things should we be updating all the time? Here are some key take-outs: Jeremy says a business should now be able to get four to five…

    Lush Digital- 24 readers -
  • Brand Newsroom 149: How to succeed at video for social

    … harvester video. No really. And the Happy Chewbacca You’ll find the Hallmark Cards art collection video here. This is the Indiana police officer and his turn signal video. Have you heard the one about… Here’s a conversation about how good design can really sell content. And if you fancy hearing Sarah go off on a rant, here’s a great…

    Lush Digitalin Social EMail Content How To's- 12 readers -
  • Brand Newsroom 148: Should I start a podcast?

    … The Brand Newsroom team gets a bit introspective today. They’re talking about podcasting and whether it’s a worthwhile part of the marketing mix for your small business. This is episode 148 of Brand Newsroom and the team has learnt a thing or two along the way. So let’s take a look at the challenges, highlights, pitfalls and benefits of putting…

    Lush Digitalin Social Content- 11 readers -
  • Brand Newsroom 146: Leadership, management and building a team

    … on the success of your content. And here’s a discussion about drip email marketing techniques. Like what you’ve heard? Give us a follow on SoundCloud to get the latest episodes. Or, you can subscribe or leave a review on iTunes. The post Brand Newsroom 146: Leadership, management and building a team appeared first on Lush Digital Media. …

    Lush Digitalin EMail- 20 readers -
  • Is it email marketing or SPAM in a fancy package?

    … read? Sign up to the Lush newsletter for fortnightly advice to help you market your business better, tips from our video production gurus, and a podcast or two from our favourite podcasting team, Brand Newsroom. In the meantime, you might enjoy these: Brand Newsroom 64: Perfecting Your Email Marketing Why Your Business Needs an Email Newsletter…

    Sarah Mitchell/ Lush Digitalin Social EMail Content- 13 readers -
  • Brand Newsroom 145: Customer centricity: The most obvious marketing trend ever?

    View Larger Image Brand Newsroom 145: Customer centricity: The most obvious marketing trend ever? Customer centricity. It’s the latest marketing buzzword. What is it? Well, it’s all about prioritising your customer’s specific needs, observing them objectively in order to understand these needs, and developing products and service offerings to deliver on these needs.

    Lush Digital- 19 readers -
  • Are you making demands with your content marketing?

    … Have you ever met a person who improves the energy in a room just by walking through the door? They’re the people you want to be near – the folks you lean a little closer to so you don’t miss a word. Invariably, they pull from a deep well of charisma to make everyone around them feel included. They command your attention and you willingly give…

    Sarah Mitchell/ Lush Digitalin Social EMail Content- 17 readers -
  • Brand Newsroom 143: Is drip email marketing a good thing or a bad thing

    … Sarah has had enough. Having been bombarded by drip email campaigns for years, she lets fly at this increasingly popular — but often very annoying —marketing strategy. But, does it work? And, if you’re going to use it, how do you get it right? While Sarah might hate the tactic, companies that excel at drip marketing generate 80 per cent more…

    Lush Digitalin EMail- 17 readers -
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