Brand Newsrooms

  • Brand Newsrooms Descend Upon Euro 2016

    … be the newsrooms of Sky Sports, ESPN, Guardian, and the BBC on the scene. Brands are bringing their newsrooms, too, and they plan to compete for every second of attention. Adidas, Carlsberg, McDonalds, and Lucozade are just a few of the brands looking to double-down on long- and short-form digital content this year, building on lessons they’ve…

    The Content Strategist- 11 readers -
  • Why being reactive should be part of your strategy

    … and beating the opposition to the story. It’s a fast-paced, competitive, stressful, and fun environment. It demands clarity and accuracy in difficult and stressful situations. It requires the journalist to be reactive. Strike while the iron is hot Why? Because news is only news while it’s new. Over some 17 years in traditional journalism, I’ve lost track…

    Lush Digital- 9 readers -
  • Our (Other) 10 Favorite Stories of 2014

    … trying to rid the digital world of bot fraud, the more I knew I had to write about them. The technical side of marketing may not be as sexy as the fleshy side infused with pop culture, but companies like White Ops are vital to the long-term success of brand publishing, and this particular company happened to be taking on Russian millionaires, bank…

    Jordan Teicher/ The Content Strategistin Content Facebook- 13 readers -
  • ‘Brand Newsrooms’ Stretched For Resources

    … Somewhere behind those ninja turtle-dressed humans and crazy Vines, there’s human mind—or, more likely, multiple human minds—devising and executing a brand’s content strategy. And inside those “brand newsrooms,” they’re feeling stretched thin. OneSpot is out with a new infographic that looks at the size of these quickly-evolving ‘brand newsrooms…

    Gabe Rosenberg/ The Content Strategistin Content- 16 readers -
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