Brand Newsrooms

  • Brand Newsrooms Descend Upon Euro 2016

    … be the newsrooms of Sky Sports, ESPN, Guardian, and the BBC on the scene. Brands are bringing their newsrooms, too, and they plan to compete for every second of attention. Adidas, Carlsberg, McDonalds, and Lucozade are just a few of the brands looking to double-down on long- and short-form digital content this year, building on lessons they’ve…

    The Content Strategist- 11 readers -
  • Why being reactive should be part of your strategy

    … and beating the opposition to the story. It’s a fast-paced, competitive, stressful, and fun environment. It demands clarity and accuracy in difficult and stressful situations. It requires the journalist to be reactive. Strike while the iron is hot Why? Because news is only news while it’s new. Over some 17 years in traditional journalism, I’ve lost track…

    Lush Digital- 6 readers -
  • Content Catchup: Badass Brand Newsrooms, the Best Quiz Ever, and More Must-Reads

    … new social network, a 197-slide presentation that broke the Internet, and an accidental viral web app that thinks Drake is 37 years-old, and much more! Read it. Quiz: What Brand Are You? Warning: This quiz may give you an existential crisis that’ll haunt you the entire weekend. Enjoy your days off. Get some sun, and we’ll see you Monday. The post Content Catchup: Badass Brand Newsrooms, the Best Quiz Ever, and More Must-Reads appeared first on The Content Strategist. …

    The Content Strategistin Social Content- 16 readers -
  • Our (Other) 10 Favorite Stories of 2014

    …. The article sparked a really interesting conversation—a conversation I expect to get louder in the future as brands look for smarter ways to stand out. Bot Hunters (by Jordan Teicher): This story came to me out of the blue as I was killing time between panels at Advertising Week. The more I researched White Ops, an enterprise cyber-security firm…

    Jordan Teicher/ The Content Strategistin Content Facebook- 11 readers -
  • ‘Brand Newsrooms’ Stretched For Resources

    … Somewhere behind those ninja turtle-dressed humans and crazy Vines, there’s human mind—or, more likely, multiple human minds—devising and executing a brand’s content strategy. And inside those “brand newsrooms,” they’re feeling stretched thin. OneSpot is out with a new infographic that looks at the size of these quickly-evolving ‘brand newsrooms…

    Gabe Rosenberg/ The Content Strategistin Content- 11 readers -
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