Brand Personalities

  • 3 Steps for Getting Your Brand on the Back-to-School Shopping List

    … and fashion-conscious teens who prefer Abercrombie & Fitch and American Eagle. Walmart and Target’s social audience consists of mostly 25- to 34-year-old women with either wholesome or reliable brand personalities — people who click on simply worded, tangible content. These personalities respond to money words such as “discount” or “sale.” Teen…

    Convince and Convert -
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