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When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo.
… opportunity focused on short term “knock it off your list” tactics vs slowing down to speed up and taking time to plan, set goals and align marketing and social media efforts where it can really have an impact on the business. Memorable brand experiences don’t have to be complicated. The truth is that brand experiences don’t have to be as complicated…