Brand Profiles & Case Studies

  • For These Brands, UGC Only Drives 4% Higher Engagement on Instagram

    … With 500M monthly active users and 80M photos posted per day, Instagram has given brands an unprecedented opportunity to connect directly with their audience. In our previous Instagram studies, we have seen that marketers are experimenting with a range of tactics to grow their audiences on the platform and generate engagement to increase brand…

    Simply Measuredin Social- 14 readers -
  • How Wayfair Made Instagram Its Strongest Social Channel

    … on Instagram: Solicit User-Generated Content, and Regram: Wayfair uses the description on its Instagram profile to ask users to submit their pictures for a chance to be featured. The brand stands by its promise. Over 55% of the content they posted in the period were regrams. Their most engaging post for the period was a regram, too. User…

    Simply Measuredin Social How To's- 16 readers -
  • How Gucci Keeps Its 15 Million Facebook Fans Engaged

    … with only 79 posts. That adds up to over 1.5K engagement per post.Posting Relevant Content: Gucci understands that most of their fans do not get a chance to see behind-the-scenes happenings or high-profile events at Fashion Week. That’s why the brand posts well-crafted images and videos to draw customers into their world, encouraging a more substantial…

    Simply Measuredin Social How To's- 9 readers -
  • What Makes BMW the Most Engaging Car Brand on Instagram?

    … Instagram has over 500 million monthly active users and gets over 3.5 billion photos/videos liked daily, making it one the most popular social media marketing platforms in the world. Source: Simply Measured When it comes to mentions of car brands on Instagram, according to the Auto Insurance Center, BMW wins hands down. Source: Auto Insurance…

    Simply Measuredin Social- 12 readers -
  • How Whole Foods Keeps Their Audience Engaged on Instagram and Beyond

    … In the last few weeks, we have been looking at some of the world’s top brands across various industries, how they are using social media, and what tactics we can learn from them. In this post we look at Whole Foods, one of the most reputed retailers in the world. Measuring Your Digital Brand Impact Download Whole Foods is hyperlocal not just…

    Simply Measuredin Social How To's- 12 readers -
  • 5 Proven Instagram Hashtag Strategies from the Airline Industry

    …. However, Emirates Airline has a much higher per post engagement for its hashtag #EmiratesAirline (288 engagements/post as compared with 170 for for Qatar). What Is Working for These Brands? Emirates Airline Emirates Airline uses two hashtags – #HelloTomorrow and #EmiratesAirline. Only #EmiratesAirline was used for this report, since we tracked only…

    Simply Measuredin Social- 11 readers -
  • How Are Staples, Walmart, and Target Dominating Back to School on Social?

    Not many know that Back to School is the next biggest shopping season after the winter holidays, but it is: according to the National Retail Federation’s 2016 report, total spending during the Back to School season is expected to reach $75.8 billion this year. How to Promote and Measure Hashtag Campaigns Download We are actually already in the Back to School (BTS) season, w ...

    Simply Measured- 12 readers -
  • 10 Social Lessons for B2B Companies

    … The social media landscape is ever-changing, and so is the way people are making buying decisions. 10 Tips for Increasing Brand Engagement on Instagram Download Social media is a great tool to attract prospects and customers with your content, and guide them through the buyer’s journey. Here are ten social lessons for forward-thinking B2B…

    Simply Measuredin Social- 14 readers -
  • How Book of the Month Club Is Building a Vibrant Community on Instagram

    … rocket ship in 2016. Books are selected and endorsed by a panel of judges (more on that later), similar to how the club originally operated when it began in 1926, and members can also discuss the books with fellow members in an online forum. 10 Tips for Increasing Brand Engagement on Instagram Download An extension of this online forum…

    Lucy Hitz/ Simply Measured- 23 readers -
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