Brand Profiles & Case Studies

  • What Your Brand Can Learn from Casper’s Instagram Account

    …. As a start-up in the long-sales-cycle mattress industry, Casper put social at the heart of their marketing activities right from the jump, foster awareness and drive referrals. This strategy has paid off well. Getting customers engaged with the brand drove Casper’s initial success. Casper has nailed it with their fun and creative content…

    Simply Measuredin Social- 39 readers -
  • Instagram Lessons from the Forbes Top 10 Most Valuable Brands

    … With a community of 600 million users,100 million of whom were added in the last half of 2016, Instagram has become indispensable tool for social marketers looking to drive engagement and keep their brands top-of-mind. 2017 Digital Marketing Predictions From the Experts Download Instagram is no longer just a photo-sharing network. It has…

    Simply Measuredin Social- 29 readers -
  • 4 eCommerce Lessons From the Top Digitally Native Brands of 2017

    … The retail landscape is changing. With these shifts comes a new generation of brands profiting from innovation and authenticity. These so-called digitally native brands have seen explosive growth by capitalizing on the direct sourcing of materials, an enhanced brand experience, new distribution methods, and increased social media engagement…

    Lucy Hitz/ Simply Measuredin Social- 28 readers -
  • 5 Things Your Brand Could Learn From The Bachelor’s Social Strategy

    …): So how is the brand using social to engage with its audience? Here are a few takeaways from the popular ABC reality show’s social strategy: They Use Humor to Their Advantage The Bachelor social team is not afraid to poke fun at its contestants. The show is quick to the draw with GIF’s every Monday night for each moment. By now I’m sure you know…

    Simply Measuredin Social- 30 readers -
  • Instagram Influencer Best Practices from Under Armour

    … Launched in 1996, Under Armour is a fairly new brand in the sportswear market compared to titans Nike and Adidas, which are over half a century old. But that hasn’t stopped Under Armour from forging ahead with unique, innovative products and a strong marketing strategy, pushing both Nike and Adidas to step up their marketing games. 3 Quick…

    Simply Measuredin Social- 65 readers -
  • How Jordan’s Followers on Twitter Skyrocketed in Just 3 Weeks

    When Twitter went public in November of 2013, the network boasted 230 million monthly active users. Today, that number has grown to 313 million. More than 500 million Tweets are sent each day. The social network has become a hub for news, entertainment, and conversations. Even with the entrance of a slew of new social media platforms in the last few years, Twitter’s potential ...

    Simply Measured- 32 readers -
  • 5 Findings From Wendy’s Epic Week on Twitter

    … Last week, my boss sent over this article about Wendy’s Twitter exchange with Thuggy-D and asked me to analyze how has it impacted the brand on that platform. I collected the data for the brand’s Twitter handle, and started looking at the tweets that Wendy’s sent out in the last week. The next time I looked at the clock, I had spent over…

    Simply Measuredin Social- 22 readers -
  • The Most Surprising Things About Marriott on Twitter

    … Marriott Hotels is one of the best-known brands in the hospitality industry. Founded over a half century ago, the brand now has a presence in 5,700 locations in 110+ countries. It is the largest hotel chain in the world. We have been tracking Marriott’s main social profile on Twitter over the last quarter of 2016 to understand how this iconic…

    Simply Measuredin Social- 24 readers -
  • For These Brands, UGC Only Drives 4% Higher Engagement on Instagram

    … With 500M monthly active users and 80M photos posted per day, Instagram has given brands an unprecedented opportunity to connect directly with their audience. In our previous Instagram studies, we have seen that marketers are experimenting with a range of tactics to grow their audiences on the platform and generate engagement to increase brand…

    Simply Measuredin Social- 31 readers -
  • How Could Sephora Improve Its Content Strategy on Instagram? Segmentation.

    … responsibility (CSR), the post is third on the list for generating highest average engagement per post. It is not surprising to see that, as many studies have shown that CSR helps boosts brand’s perception. In this case, it helps drive engagement, too, as a result. What’s better than getting rid of build up in your hair? Doing your part to make…

    Simply Measuredin Social- 32 readers -
  • How Wayfair Made Instagram Its Strongest Social Channel

    … on Instagram: Solicit User-Generated Content, and Regram: Wayfair uses the description on its Instagram profile to ask users to submit their pictures for a chance to be featured. The brand stands by its promise. Over 55% of the content they posted in the period were regrams. Their most engaging post for the period was a regram, too. User…

    Simply Measuredin Social How To's- 26 readers -
  • How Gucci Keeps Its 15 Million Facebook Fans Engaged

    … with only 79 posts. That adds up to over 1.5K engagement per post.Posting Relevant Content: Gucci understands that most of their fans do not get a chance to see behind-the-scenes happenings or high-profile events at Fashion Week. That’s why the brand posts well-crafted images and videos to draw customers into their world, encouraging a more substantial…

    Simply Measuredin Social How To's- 18 readers -
Get the top posts daily into your mailbox!