Brand Profiles & Case Studies

  • What Your Brand Can Learn from Casper’s Instagram Account

    …. As a start-up in the long-sales-cycle mattress industry, Casper put social at the heart of their marketing activities right from the jump, foster awareness and drive referrals. This strategy has paid off well. Getting customers engaged with the brand drove Casper’s initial success. Casper has nailed it with their fun and creative content…

    Simply Measuredin Social- 44 readers -
  • Instagram Lessons from the Forbes Top 10 Most Valuable Brands

    … With a community of 600 million users,100 million of whom were added in the last half of 2016, Instagram has become indispensable tool for social marketers looking to drive engagement and keep their brands top-of-mind. 2017 Digital Marketing Predictions From the Experts Download Instagram is no longer just a photo-sharing network. It has…

    Simply Measuredin Social- 29 readers -
  • 4 eCommerce Lessons From the Top Digitally Native Brands of 2017

    … The retail landscape is changing. With these shifts comes a new generation of brands profiting from innovation and authenticity. These so-called digitally native brands have seen explosive growth by capitalizing on the direct sourcing of materials, an enhanced brand experience, new distribution methods, and increased social media engagement…

    Lucy Hitz/ Simply Measuredin Social- 28 readers -
  • 5 Things Your Brand Could Learn From The Bachelor’s Social Strategy

    …): So how is the brand using social to engage with its audience? Here are a few takeaways from the popular ABC reality show’s social strategy: They Use Humor to Their Advantage The Bachelor social team is not afraid to poke fun at its contestants. The show is quick to the draw with GIF’s every Monday night for each moment. By now I’m sure you know…

    Simply Measuredin Social- 32 readers -
  • Instagram Influencer Best Practices from Under Armour

    … Launched in 1996, Under Armour is a fairly new brand in the sportswear market compared to titans Nike and Adidas, which are over half a century old. But that hasn’t stopped Under Armour from forging ahead with unique, innovative products and a strong marketing strategy, pushing both Nike and Adidas to step up their marketing games. 3 Quick…

    Simply Measuredin Social- 73 readers -
  • How Jordan’s Followers on Twitter Skyrocketed in Just 3 Weeks

    … few years, Twitter’s potential to reach its audience quickly and live at the center of current events is unsurpassed. 2017 Digital Marketing Predictions From the Experts Download We have studied few other brands and their performance on Twitter before. Today, we take a look at Jordan , Nike’s basketball footwear and athletic apparel line…

    Simply Measuredin Social How To's- 34 readers -
  • 5 Findings From Wendy’s Epic Week on Twitter

    … Last week, my boss sent over this article about Wendy’s Twitter exchange with Thuggy-D and asked me to analyze how has it impacted the brand on that platform. I collected the data for the brand’s Twitter handle, and started looking at the tweets that Wendy’s sent out in the last week. The next time I looked at the clock, I had spent over…

    Simply Measuredin Social- 22 readers -
  • The Most Surprising Things About Marriott on Twitter

    … Marriott Hotels is one of the best-known brands in the hospitality industry. Founded over a half century ago, the brand now has a presence in 5,700 locations in 110+ countries. It is the largest hotel chain in the world. We have been tracking Marriott’s main social profile on Twitter over the last quarter of 2016 to understand how this iconic…

    Simply Measuredin Social- 25 readers -
  • 5 Instagram Audience Development Strategies From The New York Times

    … seen in 2016 — adding 100 million users in the last six months–is proof that the platform is something brands cannot ignore anymore. The New York Times’ efforts to use Instagram to reach out and connect with their target audience has paid off well, with the account commanding over 2 million followers already in two short years and growing, adding…

    Simply Measuredin Social- 27 readers -
  • For These Brands, UGC Only Drives 4% Higher Engagement on Instagram

    … With 500M monthly active users and 80M photos posted per day, Instagram has given brands an unprecedented opportunity to connect directly with their audience. In our previous Instagram studies, we have seen that marketers are experimenting with a range of tactics to grow their audiences on the platform and generate engagement to increase brand…

    Simply Measuredin Social- 34 readers -
  • How Could Sephora Improve Its Content Strategy on Instagram? Segmentation.

    … responsibility (CSR), the post is third on the list for generating highest average engagement per post. It is not surprising to see that, as many studies have shown that CSR helps boosts brand’s perception. In this case, it helps drive engagement, too, as a result. What’s better than getting rid of build up in your hair? Doing your part to make…

    Simply Measuredin Social- 32 readers -
  • Why Instagram Is Red Bull’s #1 Social Channel

    …. 1. Red Bull’s followers are extremely engaged with the brand (Engagement as a % of Followers is over 106%.) The brand has received over 6M in engagement in the last month with only 65 posts, which adds up to over 95K in Engagement per Post. In our previous studies on the top 100 Interbrand brands, we see average Engagement per Post…

    Simply Measuredin Social- 24 readers -
  • How Wayfair Made Instagram Its Strongest Social Channel

    … on Instagram: Solicit User-Generated Content, and Regram: Wayfair uses the description on its Instagram profile to ask users to submit their pictures for a chance to be featured. The brand stands by its promise. Over 55% of the content they posted in the period were regrams. Their most engaging post for the period was a regram, too. User…

    Simply Measuredin Social How To's- 26 readers -
  • How Gucci Keeps Its 15 Million Facebook Fans Engaged

    … with only 79 posts. That adds up to over 1.5K engagement per post.Posting Relevant Content: Gucci understands that most of their fans do not get a chance to see behind-the-scenes happenings or high-profile events at Fashion Week. That’s why the brand posts well-crafted images and videos to draw customers into their world, encouraging a more substantial…

    Simply Measuredin Social How To's- 18 readers -
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