Brand Profiles & Case Studies

  • 4 eCommerce Lessons From the Top Digitally Native Brands of 2017

    … The retail landscape is changing. With these shifts comes a new generation of brands profiting from innovation and authenticity. These so-called digitally native brands have seen explosive growth by capitalizing on the direct sourcing of materials, an enhanced brand experience, new distribution methods, and increased social media engagement…

    Lucy Hitz/ Simply Measuredin Social- 21 readers -
  • Instagram Influencer Best Practices from Under Armour

    … Launched in 1996, Under Armour is a fairly new brand in the sportswear market compared to titans Nike and Adidas, which are over half a century old. But that hasn’t stopped Under Armour from forging ahead with unique, innovative products and a strong marketing strategy, pushing both Nike and Adidas to step up their marketing games. 3 Quick…

    Simply Measuredin Social- 31 readers -
  • How Jordan’s Followers on Twitter Skyrocketed in Just 3 Weeks

    … few years, Twitter’s potential to reach its audience quickly and live at the center of current events is unsurpassed. 2017 Digital Marketing Predictions From the Experts Download We have studied few other brands and their performance on Twitter before. Today, we take a look at Jordan , Nike’s basketball footwear and athletic apparel line…

    Simply Measuredin Social How To's- 18 readers -
  • The Most Surprising Things About Marriott on Twitter

    … Marriott Hotels is one of the best-known brands in the hospitality industry. Founded over a half century ago, the brand now has a presence in 5,700 locations in 110+ countries. It is the largest hotel chain in the world. We have been tracking Marriott’s main social profile on Twitter over the last quarter of 2016 to understand how this iconic…

    Simply Measuredin Social- 18 readers -
  • For These Brands, UGC Only Drives 4% Higher Engagement on Instagram

    … With 500M monthly active users and 80M photos posted per day, Instagram has given brands an unprecedented opportunity to connect directly with their audience. In our previous Instagram studies, we have seen that marketers are experimenting with a range of tactics to grow their audiences on the platform and generate engagement to increase brand…

    Simply Measuredin Social- 18 readers -
  • How Wayfair Made Instagram Its Strongest Social Channel

    … on Instagram: Solicit User-Generated Content, and Regram: Wayfair uses the description on its Instagram profile to ask users to submit their pictures for a chance to be featured. The brand stands by its promise. Over 55% of the content they posted in the period were regrams. Their most engaging post for the period was a regram, too. User…

    Simply Measuredin Social How To's- 20 readers -
  • How Gucci Keeps Its 15 Million Facebook Fans Engaged

    … with only 79 posts. That adds up to over 1.5K engagement per post.Posting Relevant Content: Gucci understands that most of their fans do not get a chance to see behind-the-scenes happenings or high-profile events at Fashion Week. That’s why the brand posts well-crafted images and videos to draw customers into their world, encouraging a more substantial…

    Simply Measuredin Social How To's- 10 readers -
  • What Makes BMW the Most Engaging Car Brand on Instagram?

    … Instagram has over 500 million monthly active users and gets over 3.5 billion photos/videos liked daily, making it one the most popular social media marketing platforms in the world. Source: Simply Measured When it comes to mentions of car brands on Instagram, according to the Auto Insurance Center, BMW wins hands down. Source: Auto Insurance…

    Simply Measuredin Social- 20 readers -
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