Brand Profiles & Case Studies

    • How Wayfair Made Instagram Its Strongest Social Channel

      It is becoming increasingly obvious how important a role social media plays in e-commerce. According to recent research: 71% of consumers are likely to purchase an item based on social media referrals 81% of consumers admit that recommendations and posts from family and friends directly impacted on their buying decisions 78% of people said that branded social media po ...

      Simply Measuredin Social How To's- 16 readers -
    • How Gucci Keeps Its 15 Million Facebook Fans Engaged

      Gucci has long been one of the world’s leading luxury fashion brands, with a reputation for creativity. While the brand has a strong presence across Facebook, Twitter, and Instagram, their largest audience is on Facebook, with over 15 million fans and growing.Let’s take a look at the tactics Gucci uses to grow its audience base and build loyalty on Facebook.

      Simply Measuredin Social How To's- 9 readers -
  • What Makes BMW the Most Engaging Car Brand on Instagram?

    … Instagram has over 500 million monthly active users and gets over 3.5 billion photos/videos liked daily, making it one the most popular social media marketing platforms in the world. Source: Simply Measured When it comes to mentions of car brands on Instagram, according to the Auto Insurance Center, BMW wins hands down. Source: Auto Insurance…

    Simply Measuredin Social- 12 readers -
  • How Whole Foods Keeps Their Audience Engaged on Instagram and Beyond

    … In the last few weeks, we have been looking at some of the world’s top brands across various industries, how they are using social media, and what tactics we can learn from them. In this post we look at Whole Foods, one of the most reputed retailers in the world. Measuring Your Digital Brand Impact Download Whole Foods is hyperlocal not just…

    Simply Measuredin Social How To's- 11 readers -
  • 5 Proven Instagram Hashtag Strategies from the Airline Industry

    … space. It has the potential to convey something positive about a brand without any cost involved, and it goes way beyond simple brand impressions. It also helps create an engaged audience as customers trust and remember user generated content a lot more than they trust traditional media. Spread your wings to new adventures every day…

    Simply Measuredin Social- 10 readers -
  • 10 Social Lessons for B2B Companies

    … The social media landscape is ever-changing, and so is the way people are making buying decisions. 10 Tips for Increasing Brand Engagement on Instagram Download Social media is a great tool to attract prospects and customers with your content, and guide them through the buyer’s journey. Here are ten social lessons for forward-thinking B2B…

    Simply Measuredin Social- 13 readers -
  • How Book of the Month Club Is Building a Vibrant Community on Instagram

    … rocket ship in 2016. Books are selected and endorsed by a panel of judges (more on that later), similar to how the club originally operated when it began in 1926, and members can also discuss the books with fellow members in an online forum. 10 Tips for Increasing Brand Engagement on Instagram Download An extension of this online forum…

    Lucy Hitz/ Simply Measured- 22 readers -
  • 3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC

    … Last week, social marketers from all over the world came together to be a part of Social Media Strategies Summit in New York City. I brought some serious lessons back with me, but I don’t want to keep them to myself! I want to share them with you. 1. Selling Your Brand Live: In-The-Moment Marketing With Live Streaming Our Employees have a Heart…

    Simply Measured- 7 readers -
  • Lisa Frank’s Social Strategy WORKS. Why?

    … with on a Lisa Frank-themed credit card. They have posted about this partnership on both Instagram (making the link to their link-in-profile) and Facebook, a cross-channel rarity for their brand but indicator of their focus on generating both awareness and sales from Instagram and Facebook. Post by card. While Lisa Frank’s…

    Lucy Hitz/ Simply Measuredin Social- 13 readers -
  • 7 Instagram Strategies Top Fitness Brands Are Using in 2016

    … On social, fitness brands are strenuously vying for our attention as we try to make good on our New Year’s resolutions: eat better, work out more, change the numbers on that dreaded scale. How to Build a Social Media Calendar Download Instagram, in particular, is a promising social network for brands focused on self-betterment and empowerment…

    Lucy Hitz/ Simply Measuredin Social- 10 readers -
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