Brand Protection

  • Why Brand Ad Campaigns Are Important

    … October 16, 2017 On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without hesitation, is yes. In fact, you should be bidding on your brand name…

    PPC Heroin Paid Search SEO- 15 readers -
  • The value of consistent UX and a unified brand voice

    … This post is part of 3Q’s Brand Protection series, in which we tackle a range of issues to help companies safeguard their most important asset: their brand’s reputation. For a full list of posts, click here. Not long ago, advertising used to happen across a small number of very distinct and well-understood channels. Today, there […] The post…

    3Q Digital- 12 readers -
  • How to Handle Negative Comments on Social Media to Protect Brand Integrity

    … This post is part of 3Q’s Brand Protection series, in which we tackle a range of issues to help companies safeguard their most important asset: their brand’s reputation. For a full list of posts, click here. Unfortunately, no one is perfect, and that goes for brands and people alike. Whether a business made a bad […] The post How to Handle Negative Comments on Social Media to Protect Brand Integrity appeared first on 3Q Digital. …

    3Q Digitalin Social How To's- 16 readers -
  • Protecting Your Brand Integrity on Social Media through Exclusions

    … This post is part of 3Q’s Brand Protection series, in which we tackle a range of issues to help companies safeguard their most important asset: their brand’s reputation. For a full list of posts, click here. Throughout the most recent Presidential election and the months since inauguration, two issues in particular have been extremely prevalent […] The post Protecting Your Brand Integrity on Social Media through Exclusions appeared first on 3Q Digital. …

    3Q Digital- 9 readers -
  • A guide to brand protection on SEM

    … This post kicks off 3Q’s Brand Protection series, in which we tackle a range of issues to help companies safeguard their most important asset: their brand’s reputation. For a full list of posts, click here. With myriad channels and platforms available to advertisers today, it’s easier than ever to serve your brand to the masses. […] The post A guide to brand protection on SEM appeared first on 3Q Digital. …

    3Q Digitalin Paid Search- 16 readers -
  • Prioritizing Your PPC Platform Needs

    … the most, in terms of morale? Why? I’d recommend giving them these multiple choice options, as open-ended questions might not help you find a PPC platform so much as identifying team or workload issues. Attribution Bid management Brand protection Call tracking Competitor Analysis CRO Reporting Retargeting Social What part of their PPC responsibilities…

    PPC Heroin Paid Search Retargeting- 16 readers -
  • How PPC brand protection can increase clicks by 34%

    … Brand protection is changing. Are you keeping up? If you have a brand worth protecting, competitors are already bidding on your brand name. Some bid directly on your name, while others will bid on obvious brand-plus derivatives, such as when GEICO bids on phrases like “Progressive insurance” (and vice versa). As you can see for the keyword…

    Jamie Smith/ Search Engine Watchin Paid Search How To's- 21 readers -
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