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… traditional social media platforms like Twitter and Facebook. But more broadly, it’s a sign of how social media is changing, as mature social networks become oppressively large, particularly for younger people. Read it. Why BuzzFeed Is Massively Underrated (and 9 Things Publishers and Brands Should Learn From It) Contently co-founder Shane Snow is here…
Okay, so now I’m making content. But how the hell do I get people to check it out—and keep coming back? This is the question nearly every content marketer asks today—and if they’re not asking it, they should be. At the Contently Summit last Thursday, I had the honor of being the least impressive person on a panel tackling the audience-building topic.