Brand Publishers

  • How ‘Smartcuts’ Can Change Your Content Marketing

    … that this “hacker thinking” I’d identified in my stories for WIRED and Fast Company and so on was not endemic to tech startups, but had been employed long before them by some of the most interesting groups in history. Don’t take shortcuts. Make smartcuts. What did Ben Franklin, The Second City comedy school, and history’s fastest-growing media company…

    Shane Snow/ The Content Strategistin Social Content- 10 readers -
  • What Top Brand Publishers Look For in Freelancers

    … a bunch of different voices. A writer that has our voice is critical—intelligent with a little hint of snark.” On designers: Aniq Rahman, President of Moat: “The first thing is portfolio. If I see the portfolio and if I can get a recommendation, that’s also really key, because I want to make sure they’re easy to work with, that they meet…

    Joe Lazauskas/ The Content Strategistin Content- 7 readers -
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