Brand Publishing

  • Why Marketers Struggle to Hire the Best Freelance Writers

    … to track and improve the quality of the work that contributors submit. But the perception about professional background still remains and inhibits customer success. The issue gets even more complicated depending on the type of branded content. For example, where does expertise come into play for thought leadership? What about ghostwriting…

    The Content Strategist- 21 readers -
  • How to Build a Brand Narrative That Scales

    … do you tell the difference? More importantly, how can you build an approach to storytelling that does more than generate brief buzz? Storytelling as a Strategic Tool For many companies, just the idea of keeping their brands top of mind is enough. If you are the brand manager for Oreos or Doritos, every impression matters. Their content is designed…

    Relevancein How To's- 14 readers -
  • 5 Tips to Emotionally Capture Your Readers Through Your Content

    … them with a gift in the form of your content. If they came to learn something, then teach them, and give them that information. If they wanted a question answered, then address that question immediately, and provide a satisfying answer. Give your readers something in return for their time, and you’ll not only forge a relationship, but you’ll also…

    Relevancein Content- 15 readers -
  • The Best Content Marketing of 2015

    … day, I haven’t checked out every piece of content marketing this year. That would be masochistic. But you know what isn’t masochistic? Getting inspired by the 10 best content marketing efforts from the past year. 10. The Naked CEO At No. 10, we have The Naked CEO, which is one of the all-time best names for a content marketing project. If your first…

    Joe Lazauskas/ Relevancein Affiliate Content- 30 readers -
  • The Best Branded Content of November

    … that just happens to be produced by a brand instead of a network. I’m not saying, ‘Hey, go out and buy a jet engine.’ It’s a science fiction story to connect listeners with what the GE brand is about, without selling the GE brand.” Indeed, don’t use your content to go out and tell people to buy a jet engine. Hell, don’t even go out and tell them…

    Joe Lazauskas/ The Content Strategistin Content- 28 readers -
  • Business Mags Should Be Very Afraid of LinkedIn Lists

    … changing 15 key industries. It’s the first iteration in a new, concerted effort by LinkedIn to release detailed rankings every quarter that make us lose our collective shit. They’re literally calling the initiative LinkedIn Lists. It’s also the latest step in LinkedIn’s quest to become the definitive professional publishing platform, the place where…

    Joe Lazauskas/ Relevancein Content- 12 readers -
  • 5 Content Marketing Problems That Keep Me Up at Night

    …, and then gets labeled as a failure because no one saw them. When launching a branded content campaign, you absolutely need paid distribution for your content. Even if you have a million Facebook followers and a million Twitter followers, only a few thousand people, at most, will see your work. I’ve seen brands budget hundreds of thousands of dollars…

    Joe Lazauskas/ Relevancein Display Content- 27 readers -
  • 21 Content Marketing Predictions for the 2nd Half of 2015

    … One of my favorite annual activities at Contently is rounding up predictions from across our company about what will happen in content marketing in the year ahead. Late last year, we offered up 17 predictions for 2015, but in the past six months, the industry has evolved rapidly. No way were we waiting another six months to look into our crystal…

    The Content Strategistin Content SaaS- 31 readers -
  • Contently Quarterly: The Finance Issue, Spring/Summer 2015

    … world. You’ll read about how companies like Sun Life Financial, ANZ, and Northwestern Mutual changed their reputations with consumers by hiring in-house journalists to deliver value and give advice to the people who needed it. You’ll get the inside story on why American Express embedded a journalist within an unconventional kombucha startup…

    The Content Strategist- 18 readers -
  • The Best Branded Content of May

    … is still invite only, and we’ll have to wait to see if it succeeds, but the app is gorgeous and has a clear purpose—like all of Net-a-Porter’s content-focused initiatives—so our hopes are high. And if the company succeed, it may set a new bar for brand engagement. Adobe Marketing Cloud: Audio White Papers For Marketing Making white papers interesting…

    The Content Strategistin Social Content- 24 readers -
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