Brand Publishing

  • Why Marketers Struggle to Hire the Best Freelance Writers

    … Garrity, a brand editor who has worked with Contently clients like Google and Citizens Bank. “A writer’s skill is communicating information accurately and effectively. You do that by doing the right reporting, reading the right sources, and interviewing the right people.” Being an expert and communicating expertise are two very different things…

    The Content Strategist- 40 readers -
  • How to Build a Brand Narrative That Scales

    … do you tell the difference? More importantly, how can you build an approach to storytelling that does more than generate brief buzz? Storytelling as a Strategic Tool For many companies, just the idea of keeping their brands top of mind is enough. If you are the brand manager for Oreos or Doritos, every impression matters. Their content is designed…

    Relevancein How To's- 22 readers -
  • 5 Tips to Emotionally Capture Your Readers Through Your Content

    According to the Statistic Brain Research Institute, you have approximately 8.25 seconds to capture a reader’s attention, or you’ll lose them. Throwing out a statistic like that could work, but there’s a better way that will always work: Capturing Your Reader’s Emotions We as human beings are fueled by what we feel and how experiences affect us.

    Relevance- 20 readers -
  • The Best Content Marketing of 2015

    … In his “State of Content Marketing 2016” report, Contently co-founder Shane Snow wrote about content marketing’s “tipping point” taking place right now. Judging by Google search data—the ultimate oracle of our collective wants and needs—interest in content marketing is spiking more right now than ever before. Of course, many brands are already…

    Joe Lazauskas/ Relevancein Affiliate Content- 40 readers -
  • The Best Branded Content of November

    … to buy a toaster. Tell them a story that they’ll enjoy, and trust that the bump to your bottom line will follow. The best branded content of November did just that. (Thanks, as usual, to our awesome editorial intern, Esme Cribb, for helping research this roundup.) Microsoft: Future Visions Microsoft has found a content marketing sweet spot of late…

    Joe Lazauskas/ The Content Strategistin Content- 33 readers -
  • Business Mags Should Be Very Afraid of LinkedIn Lists

    … changing 15 key industries. It’s the first iteration in a new, concerted effort by LinkedIn to release detailed rankings every quarter that make us lose our collective shit. They’re literally calling the initiative LinkedIn Lists. It’s also the latest step in LinkedIn’s quest to become the definitive professional publishing platform, the place where…

    Joe Lazauskas/ Relevancein Content- 25 readers -
  • 5 Content Marketing Problems That Keep Me Up at Night

    … World in an orange speedo.) As I wrote in my content measurement playbook, it’s very possible to tie content to every stage of pipeline revenue by carefully tracking the impact your content has on the bottom line with marketing and sales automation programs like Salesforce and Marketo. And you can prove brand lift with a shoestring budget. None…

    Joe Lazauskas/ Relevancein Display Content- 37 readers -
  • 21 Content Marketing Predictions for the 2nd Half of 2015

    … ball to admire how good looking we are and make some predictions. Without further ado, I present 21 content marketing predictions for the second half of 2015 from around the Contently office: On brand ambitions 1. More and more brands will hire full-time editors. They’ll call them something absurd though, like “global audience strategists.” —Sam…

    The Content Strategistin Content SaaS- 40 readers -
  • Contently Quarterly: The Finance Issue, Spring/Summer 2015

    … world. You’ll read about how companies like Sun Life Financial, ANZ, and Northwestern Mutual changed their reputations with consumers by hiring in-house journalists to deliver value and give advice to the people who needed it. You’ll get the inside story on why American Express embedded a journalist within an unconventional kombucha startup…

    The Content Strategist- 20 readers -
  • The Best Branded Content of May

    … this month that I missed? Want to make suggestions for next month? Tweet me @joelazauskas. Previously in Best Branded Content: The Best Branded Content of April The Best Branded Content of March The Best Branded Content of February The Best Branded Content of January The Best Branded Content of 2014 The post The Best Branded Content of May appeared first on The Content Strategist. …

    The Content Strategistin Social Content- 29 readers -
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