Brand Publishing

  • Why Marketers Struggle to Hire the Best Freelance Writers

    … Garrity, a brand editor who has worked with Contently clients like Google and Citizens Bank. “A writer’s skill is communicating information accurately and effectively. You do that by doing the right reporting, reading the right sources, and interviewing the right people.” Being an expert and communicating expertise are two very different things…

    The Content Strategist- 44 readers -
  • How to Build a Brand Narrative That Scales

    … do you tell the difference? More importantly, how can you build an approach to storytelling that does more than generate brief buzz? Storytelling as a Strategic Tool For many companies, just the idea of keeping their brands top of mind is enough. If you are the brand manager for Oreos or Doritos, every impression matters. Their content is designed…

    Relevancein How To's- 22 readers -
  • 5 Tips to Emotionally Capture Your Readers Through Your Content

    …. The easiest way to do this is by creating buyer personas that represent the people you’ll typically find in your target audience. You can do this by collecting information through the following means: Look at customer feedback Conduct surveys Interview buyers Engage with your audience on social media Look at your analytics to see who…

    Relevancein Content- 20 readers -
  • The Best Content Marketing of 2015

    … In his “State of Content Marketing 2016” report, Contently co-founder Shane Snow wrote about content marketing’s “tipping point” taking place right now. Judging by Google search data—the ultimate oracle of our collective wants and needs—interest in content marketing is spiking more right now than ever before. Of course, many brands are already…

    Joe Lazauskas/ Relevancein Affiliate Content- 42 readers -
  • The Best Branded Content of November

    … to buy a toaster. Tell them a story that they’ll enjoy, and trust that the bump to your bottom line will follow. The best branded content of November did just that. (Thanks, as usual, to our awesome editorial intern, Esme Cribb, for helping research this roundup.) Microsoft: Future Visions Microsoft has found a content marketing sweet spot of late…

    Joe Lazauskas/ The Content Strategistin Content- 34 readers -
  • Business Mags Should Be Very Afraid of LinkedIn Lists

    … changing 15 key industries. It’s the first iteration in a new, concerted effort by LinkedIn to release detailed rankings every quarter that make us lose our collective shit. They’re literally calling the initiative LinkedIn Lists. It’s also the latest step in LinkedIn’s quest to become the definitive professional publishing platform, the place where…

    Joe Lazauskas/ Relevancein Content- 27 readers -
  • 5 Content Marketing Problems That Keep Me Up at Night

    … is stupidly simple, especially as we move toward a platform-centric universe that’ll serve up hungry audiences to anyone skilled enough to catch their attention. And to take advantage of the system, brands need to start devoting significant chunks of their media budgets to content marketing. Bonus: Marketers’ Ability to Show ROI Ultimately, content…

    Joe Lazauskas/ Relevancein Display Content- 40 readers -
  • 21 Content Marketing Predictions for the 2nd Half of 2015

    … One of my favorite annual activities at Contently is rounding up predictions from across our company about what will happen in content marketing in the year ahead. Late last year, we offered up 17 predictions for 2015, but in the past six months, the industry has evolved rapidly. No way were we waiting another six months to look into our crystal…

    The Content Strategistin Content SaaS- 40 readers -
  • Contently Quarterly: The Finance Issue, Spring/Summer 2015

    … I went to a small liberal arts school, 20 miles north of New York City, where everything was about storytelling. At the time, it felt like our work was the farthest thing from what was happening on Wall Street. Yet, as I graduated and eventually fell into a strange but wonderful life covering the new wave of brands becoming publishers here…

    The Content Strategist- 20 readers -
  • The Best Branded Content of May

    … this month that I missed? Want to make suggestions for next month? Tweet me @joelazauskas. Previously in Best Branded Content: The Best Branded Content of April The Best Branded Content of March The Best Branded Content of February The Best Branded Content of January The Best Branded Content of 2014 The post The Best Branded Content of May appeared first on The Content Strategist. …

    The Content Strategistin Social Content- 30 readers -
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