Brand Publishing

  • How to Build a Brand Narrative That Scales

    … do you tell the difference? More importantly, how can you build an approach to storytelling that does more than generate brief buzz? Storytelling as a Strategic Tool For many companies, just the idea of keeping their brands top of mind is enough. If you are the brand manager for Oreos or Doritos, every impression matters. Their content is designed…

    Relevancein How To's- 13 readers -
  • 5 Tips to Emotionally Capture Your Readers Through Your Content

    … agency? Take a fresh look at what Relevance can do to elevate your brand. Learn More 3. Use Storytelling Storytelling is one of the most powerful tools that you’ll have as a blogger. Stories capture reader emotion by design. They can motivate someone to take action, or simply keep their attention for a prolonged period of time. Stories allow us…

    Relevancein Content- 12 readers -
  • The Best Content Marketing of 2015

    … In his “State of Content Marketing 2016” report, Contently co-founder Shane Snow wrote about content marketing’s “tipping point” taking place right now. Judging by Google search data—the ultimate oracle of our collective wants and needs—interest in content marketing is spiking more right now than ever before. Of course, many brands are already…

    Joe Lazauskas/ Relevancein Affiliate Content- 27 readers -
  • The Best Branded Content of November

    … to buy a toaster. Tell them a story that they’ll enjoy, and trust that the bump to your bottom line will follow. The best branded content of November did just that. (Thanks, as usual, to our awesome editorial intern, Esme Cribb, for helping research this roundup.) Microsoft: Future Visions Microsoft has found a content marketing sweet spot of late…

    Joe Lazauskas/ The Content Strategistin Content- 27 readers -
  • Business Mags Should Be Very Afraid of LinkedIn Lists

    … changing 15 key industries. It’s the first iteration in a new, concerted effort by LinkedIn to release detailed rankings every quarter that make us lose our collective shit. They’re literally calling the initiative LinkedIn Lists. It’s also the latest step in LinkedIn’s quest to become the definitive professional publishing platform, the place where…

    Joe Lazauskas/ Relevancein Content- 11 readers -
  • 5 Content Marketing Problems That Keep Me Up at Night

    … through all of their marketing efforts. I’ve seen journalists and filmmakers get paid well to do great branded work. But while content marketing has positive momentum, it remains an experimental line item for most brands. It’s hard to do well, which is part of the reason most CMOs think their content is failing. Despite the good vibes, it’s easy to see…

    Joe Lazauskas/ Relevancein Display Content- 26 readers -
  • 21 Content Marketing Predictions for the 2nd Half of 2015

    … ball to admire how good looking we are and make some predictions. Without further ado, I present 21 content marketing predictions for the second half of 2015 from around the Contently office: On brand ambitions 1. More and more brands will hire full-time editors. They’ll call them something absurd though, like “global audience strategists.” —Sam…

    The Content Strategistin Content SaaS- 30 readers -
  • What Is ‘Lowercase-J Journalism’ and Why Do Brand Editors Love It?

    …. And while Hussey admits that a blog post will not make anyone buy a Gap sweater, she believes the stories can still be impactful. “At the end of the day, if people are able to relate to Gap, Inc. as a company, they will be more loyal customers.” The post What Is ‘Lowercase-J Journalism’ and Why Do Brand Editors Love It? appeared first on The Content Strategist. …

    The Content Strategistin Content- 28 readers -
  • Contently Quarterly: The Finance Issue, Spring/Summer 2015

    … at Contently, something surprising happened—I started to notice that when it came to storytelling, some of the savviest brands in the world were finance companies. That’s why when we were creating the latest issue of Contently Quarterly, our print magazine, we wanted to create an edition that focused on the innovative work being done in the finance…

    The Content Strategist- 17 readers -
  • The Best Branded Content of May

    … note of in May. A number of brands made us stand up and take notice of their impressive work. Let’s dive in. (Props to Dillon Baker and Julia Schur for helping with research for this month’s roundup.) Net-a-Porter: The Net Set Earlier this year, Forrester’s Nate Elliott released a comprehensive report essentially declaring that Facebook was a terrible…

    The Content Strategistin Social Content- 23 readers -
  • 5 Ways Design Thinking Can Help You Create a Killer Content Strategy

    … Before Akshay Kothari sold Pulse to LinkedIn for $90 million, he was a reserved electrical engineering grad student at Stanford University. On a whim, he signed up for the introductory Design Thinking Bootcamp at the university’s d.school with his friend and future business partner, computer science grad student Ankit Gupta. The school’s…

    The Content Strategistin Content- 21 readers -
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