Brand Publishing

  • Why Marketers Struggle to Hire the Best Freelance Writers

    … Garrity, a brand editor who has worked with Contently clients like Google and Citizens Bank. “A writer’s skill is communicating information accurately and effectively. You do that by doing the right reporting, reading the right sources, and interviewing the right people.” Being an expert and communicating expertise are two very different things…

    The Content Strategist- 45 readers -
  • How to Build a Brand Narrative That Scales

    … do you tell the difference? More importantly, how can you build an approach to storytelling that does more than generate brief buzz? Storytelling as a Strategic Tool For many companies, just the idea of keeping their brands top of mind is enough. If you are the brand manager for Oreos or Doritos, every impression matters. Their content is designed…

    Relevancein How To's- 26 readers -
  • 5 Tips to Emotionally Capture Your Readers Through Your Content

    …. The easiest way to do this is by creating buyer personas that represent the people you’ll typically find in your target audience. You can do this by collecting information through the following means: Look at customer feedback Conduct surveys Interview buyers Engage with your audience on social media Look at your analytics to see who…

    Relevancein Content- 20 readers -
  • The Best Branded Content of January

    … were built for distinctly different channels, but the thread between them isn’t apparent. That’s a problem—and a difficult one to solve. But as the best branded content in January demonstrates, it can be done. Deadpool: The whole marketing campaign If you’re like me, you already can wait for the superhero movie trend to be over. Unfortunately…

    Dillon Baker/ The Content Strategistin Content- 24 readers -
  • The Best Content Marketing of 2015

    … In his “State of Content Marketing 2016” report, Contently co-founder Shane Snow wrote about content marketing’s “tipping point” taking place right now. Judging by Google search data—the ultimate oracle of our collective wants and needs—interest in content marketing is spiking more right now than ever before. Of course, many brands are already…

    Joe Lazauskas/ Relevancein Affiliate Content- 43 readers -
  • Insane Story of the Day: eBay Started as an Ebola Site

    … and opportunistic content strategy. Fortunately, that was a false alarm. But just in case any brands are thinking about starting a site related to Ebola, don’t do it unless you’re Doctors Without Borders or another health organization involved in the fight against the deadly disease. No one wants to read Ebola Weekly, presented by Taco Bell in partnership with Chrysler. Related…

    Joe Lazauskas/ The Content Strategistin Content- 11 readers -
  • Data vs. Editorial Judgment: The Danger of Chasing Numbers

    … the news value in that story,” Buttry said. “At some point, CNN, because they were getting good ratings on that, turned it into a trivial level, but it being a big story is sound editorial judgment.” According to Parse.ly CEO Sachin Kamdar, when it comes to publishing, data should only be a means for understanding what to measure. “In their case…

    Myriah Towner/ The Content Strategistin Content- 10 readers -