Brand Publishing

  • Why Marketers Struggle to Hire the Best Freelance Writers

    … Garrity, a brand editor who has worked with Contently clients like Google and Citizens Bank. “A writer’s skill is communicating information accurately and effectively. You do that by doing the right reporting, reading the right sources, and interviewing the right people.” Being an expert and communicating expertise are two very different things…

    The Content Strategist- 30 readers -
  • How to Build a Brand Narrative That Scales

    … do you tell the difference? More importantly, how can you build an approach to storytelling that does more than generate brief buzz? Storytelling as a Strategic Tool For many companies, just the idea of keeping their brands top of mind is enough. If you are the brand manager for Oreos or Doritos, every impression matters. Their content is designed…

    Relevancein How To's- 19 readers -
  • 5 Tips to Emotionally Capture Your Readers Through Your Content

    …. The easiest way to do this is by creating buyer personas that represent the people you’ll typically find in your target audience. You can do this by collecting information through the following means: Look at customer feedback Conduct surveys Interview buyers Engage with your audience on social media Look at your analytics to see who…

    Relevancein Content- 19 readers -
  • The Best Content Marketing of 2015

    … In his “State of Content Marketing 2016” report, Contently co-founder Shane Snow wrote about content marketing’s “tipping point” taking place right now. Judging by Google search data—the ultimate oracle of our collective wants and needs—interest in content marketing is spiking more right now than ever before. Of course, many brands are already…

    Joe Lazauskas/ Relevancein Affiliate Content- 37 readers -
  • The Best Branded Content of November

    … that just happens to be produced by a brand instead of a network. I’m not saying, ‘Hey, go out and buy a jet engine.’ It’s a science fiction story to connect listeners with what the GE brand is about, without selling the GE brand.” Indeed, don’t use your content to go out and tell people to buy a jet engine. Hell, don’t even go out and tell them…

    Joe Lazauskas/ The Content Strategistin Content- 31 readers -
  • Business Mags Should Be Very Afraid of LinkedIn Lists

    … changing 15 key industries. It’s the first iteration in a new, concerted effort by LinkedIn to release detailed rankings every quarter that make us lose our collective shit. They’re literally calling the initiative LinkedIn Lists. It’s also the latest step in LinkedIn’s quest to become the definitive professional publishing platform, the place where…

    Joe Lazauskas/ Relevancein Content- 21 readers -
  • 5 Content Marketing Problems That Keep Me Up at Night

    Published 1 min ago 43 When you work at a successful startup, one of the main perks of coming to work is the unbridled bubble of optimism and ambition that covers the whole office while employees chant startup catchphrases: Fail fast and often! Make awesome stuff! Make the world a better place! That last startup-ism was lampooned last year in an episode of HBO’s Silicon Valley when doz.

    Joe Lazauskas/ Relevance- 31 readers -
  • 21 Content Marketing Predictions for the 2nd Half of 2015

    … One of my favorite annual activities at Contently is rounding up predictions from across our company about what will happen in content marketing in the year ahead. Late last year, we offered up 17 predictions for 2015, but in the past six months, the industry has evolved rapidly. No way were we waiting another six months to look into our crystal…

    The Content Strategistin Content SaaS- 36 readers -
  • Contently Quarterly: The Finance Issue, Spring/Summer 2015

    … I went to a small liberal arts school, 20 miles north of New York City, where everything was about storytelling. At the time, it felt like our work was the farthest thing from what was happening on Wall Street. Yet, as I graduated and eventually fell into a strange but wonderful life covering the new wave of brands becoming publishers here…

    The Content Strategist- 19 readers -
  • The Best Branded Content of May

    … is still invite only, and we’ll have to wait to see if it succeeds, but the app is gorgeous and has a clear purpose—like all of Net-a-Porter’s content-focused initiatives—so our hopes are high. And if the company succeed, it may set a new bar for brand engagement. Adobe Marketing Cloud: Audio White Papers For Marketing Making white papers interesting…

    The Content Strategistin Social Content- 28 readers -
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