Brand Recall

  • Can Content’s Effect On Brand Lift Be Measured?

    … characterizes it as “…an increase in interaction with a brand as a result of an advertising campaign, and is primarily used to identify a positive shift in customer awareness and perception.” They go on, “Brand lift metrics typically include: awareness (of the brand, product, or offering), attitude (opinion on quality, value and appeal), recall…

    Relevancein Content- 6 readers -
  • What Inbound Marketers Can Learn from Outbound Marketing

    …+ users of Instagram are under 35. There’s a reason you don’t see TV commercials for cat litter on ESPN, and it’s not just because of the cost. Outbound marketing pioneered audience targeting, and inbounders have struggled to adopt this “old” technique to make new age advertising as effective as it could be. Predicting product-consumer dialogue Marketing…

    Relevancein Content- 8 readers -