Brand Recall

  • Can Content’s Effect On Brand Lift Be Measured?

    … (ability to remember), favorability (likelihood to recommend) and intent (likelihood to purchase)–all of which can be a challenge to measure.” That last phrase absolutely nails it – a challenge to measure. While all these questions get to the heart of what marketers want to know, they’re not nearly as easy to measure as something like page views…

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  • What Inbound Marketers Can Learn from Outbound Marketing

    … is. Software like Audienti automatically identifies your target audience, determines where they spend their time online, and analyzes the kinds of content (blog posts, webinars, tweets) that most likely push them through the buyer journey towards a sale. For more details about identifying your customers online, check out this whitepaper. Brand Recall…

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