Brand Recall

  • Can Content’s Effect On Brand Lift Be Measured?

    … characterizes it as “…an increase in interaction with a brand as a result of an advertising campaign, and is primarily used to identify a positive shift in customer awareness and perception.” They go on, “Brand lift metrics typically include: awareness (of the brand, product, or offering), attitude (opinion on quality, value and appeal), recall…

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  • What Inbound Marketers Can Learn from Outbound Marketing

    … to create brand new content day in and day out, why not repurpose your existing assets to attract a fresh audience? By publishing repurposed content, you’ll maintain the perception of being in-the-know with your current customer base, while still attracting new leads through your timely insights. Want to learn more about setting up a content marketing team on a limited budget? Download the B2B Marketing Guide to Content Marketing with a Small Team. …

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