Brand Recall

  • Can Content’s Effect On Brand Lift Be Measured?

    …, brand lift refers to how much more people want to do business with your brand as a result of your marketing campaign. Google defines it as “… [to] understand how your ads are affecting consumers’ awareness of your brand and how well your ad is recalled, and using search data you can measure the lift in brand interest. “ Web strategy firm Viget…

    Relevancein Content- 10 readers -
  • What Inbound Marketers Can Learn from Outbound Marketing

    Content Marketing, Content Promotion, Earned Media, Owned Media, Paid Media, Shared Media, Social Promotion Inbound marketing. It’s the wave of the future, right? After all, how much direct mail do you really open? How many billboards do you actually internalize? Doesn’t everyone just fast-forward through the commercials these days? Inbound marketing solves all of these probl ...

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