Brand Recall

  • Can Content’s Effect On Brand Lift Be Measured?

    … for engaged time and scroll depth, companies with more of a brand publishing focus are concentrating on measuring brand lift. But what exactly is brand lift, how can we break it down and which of its components are applicable to your content campaigns? Breaking Down Brand Lift Brand lift can mean a number of things depending on who you ask. At its heart…

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  • What Inbound Marketers Can Learn from Outbound Marketing

    … is. Software like Audienti automatically identifies your target audience, determines where they spend their time online, and analyzes the kinds of content (blog posts, webinars, tweets) that most likely push them through the buyer journey towards a sale. For more details about identifying your customers online, check out this whitepaper. Brand Recall…

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