Brand Recall

  • Can Content’s Effect On Brand Lift Be Measured?

    … Published 1 min ago 2 Forward thinking content marketers have long realized that simple counting and consumption metrics – everything from pageviews, to social shares, to time on site – don’t cut it any more. Meanwhile, a million new metrics have sprung up to vie for your acceptance. While analytics firms like Chartbeat are pushing…

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  • What Inbound Marketers Can Learn from Outbound Marketing

    …+ users of Instagram are under 35. There’s a reason you don’t see TV commercials for cat litter on ESPN, and it’s not just because of the cost. Outbound marketing pioneered audience targeting, and inbounders have struggled to adopt this “old” technique to make new age advertising as effective as it could be. Predicting product-consumer dialogue Marketing…

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