Brand Recall

  • Can Content’s Effect On Brand Lift Be Measured?

    …, brand lift refers to how much more people want to do business with your brand as a result of your marketing campaign. Google defines it as “… [to] understand how your ads are affecting consumers’ awareness of your brand and how well your ad is recalled, and using search data you can measure the lift in brand interest. “ Web strategy firm Viget…

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  • What Inbound Marketers Can Learn from Outbound Marketing

    … to create brand new content day in and day out, why not repurpose your existing assets to attract a fresh audience? By publishing repurposed content, you’ll maintain the perception of being in-the-know with your current customer base, while still attracting new leads through your timely insights. Want to learn more about setting up a content marketing team on a limited budget? Download the B2B Marketing Guide to Content Marketing with a Small Team. …

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