Brand Recall

  • Can Content’s Effect On Brand Lift Be Measured?

    …, brand lift refers to how much more people want to do business with your brand as a result of your marketing campaign. Google defines it as “… [to] understand how your ads are affecting consumers’ awareness of your brand and how well your ad is recalled, and using search data you can measure the lift in brand interest. “ Web strategy firm Viget…

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  • What Inbound Marketers Can Learn from Outbound Marketing

    … is. Software like Audienti automatically identifies your target audience, determines where they spend their time online, and analyzes the kinds of content (blog posts, webinars, tweets) that most likely push them through the buyer journey towards a sale. For more details about identifying your customers online, check out this whitepaper. Brand Recall…

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