Brand Recall

  • Can Content’s Effect On Brand Lift Be Measured?

    … characterizes it as “…an increase in interaction with a brand as a result of an advertising campaign, and is primarily used to identify a positive shift in customer awareness and perception.” They go on, “Brand lift metrics typically include: awareness (of the brand, product, or offering), attitude (opinion on quality, value and appeal), recall…

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  • What Inbound Marketers Can Learn from Outbound Marketing

    … Content Marketing, Content Promotion, Earned Media, Owned Media, Paid Media, Shared Media, Social Promotion Inbound marketing. It’s the wave of the future, right? After all, how much direct mail do you really open? How many billboards do you actually internalize? Doesn’t everyone just fast-forward through the commercials these days? Inbound…

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