Brand Reputation

    • The 4 scariest online marketing disasters and how to avoid them

      My favorite funny anecdote is that one day an online marketer wakes up in horror from the nightmare that he has lost all his passwords. I actually get that nightmare too, but mine is worse. It’s that all my passwords have been stolen. As marketers, CEOs and managers we deal with too many fears daily: We have too many disasters to avoid. No wonder we get frequent nightmares.

      Ann Smarty/ Search Engine Watchin How To's- 13 readers -
  • Online Reputation: 5 Calls to Action That Are Completely Overlooked

    … Despite the saying that the customer is always right and customer reviews are always welcome, many businesses struggle with how to manage anonymous online reviews. Often, the reviews seem more like harassment than actual feedback. Thanks to review platforms such as Yelp, Google Reviews, and Angie’s List, customers are now feeling more empowered…

    Growmap- 23 readers -
  • How to get started with online reputation management

    … Online reputation is important for every business and social media has only escalated the need. But how can you filter the noise to maintain a positive reputation? As social media usage increases and people feel more comfortable expressing their opinions through all the platforms, online reputation management becomes even more crucial for every…

    Search Engine Watchin How To's- 20 readers -
  • 6 Ways to Protect Your Business Reputation With Social Media

    … Do you want to increase trust with your fans and followers? Want to avoid making mistakes on social media? There are easy ways to avoid potential problems that could negatively affect your business and reputation online. In this article, you’ll discover six ways to present your business in the best light possible on social media. Discover…

    Social Media Examinerin Social- 16 readers -
  • What Can Brands Learn from Logo Design Fails?

    … We are bombarded by around 3500 marketing messages a day. Yet according to the Guardian, 99% of these make no impact on us. Marketers and brand owners strive to become part of the 1% that engage audiences and get us to look up from our busy lives. However, sometimes it’s important to be careful what we want. Many famous brands have…

    Growmap- 9 readers -
  • 3 Tips for a Fantastic Reputation Management Strategy

    … on your positive reviews. You can do so by ensuring your most highly-reviewed products are the first ones you recommend to consumers both online and in-person. Highlight your strengths, not your weaknesses. Build brand loyalty! Routinely request reviews or feedback from users, and feature them prominently on your website. Positive reviews…

    Growmap- 38 readers -
  • What is a Brand?

    … If I were to admit anything about spending twenty years in marketing, it was honestly that I didn’t fully comprehend the impact of a brand across all of the marketing efforts. While that may sound like a ridiculous statement, it’s because the nuance of crafting a brand or the incredible effort in adjusting the perception of a brand is far more…

    Douglas Karr/ Marketing Technology Blog- 30 readers -
  • Reputation Management Series: Brand Reputation Management

    … To thrive both on- and off-line, brands must have a solid reputation and active digital presence. Yes, content and great design go a long way, but your company’s behavior—every customer service interaction, every written response to a customer, the quality of your products, the way your company treats its employees—will always be at the core…

    UpCity Daily Tips- 18 readers -
  • 7 Sensible Content Marketing Strategies To Implement To Your Business Today

    … content marketing strategies to implement to your business today: 1.Branding Has Taken The Content Marketing Landscape By Storm. Content marketing is no longer about promoting your website URL to your audience, or even your affiliate links. It’s all about creating a strong brand that will catch your audience’s attention and build your business on top…

    KJ Rockerin Content- 4 readers -
  • Five Ways Content Marketing Can Improve Sales

    … of the pie in the lucrative market. 2.Improved brand reputation: In any highly competitive industry, our brand reputation is always at stake. Current customers could regularly check our website for latest information. Many companies still use websites that are designed a decade ago, with unprofessional and outdated layout. It is hard to get people…

    KJ Rockerin Content- 5 readers -
  • The 3 Most Important Traits of a Great Social Agent for Your Business

    … Image via BigStockPhoto.com There are two kinds of people in digital networking: social agents and prospects. Everyone in sales knows what a prospect is, but what is a social agent? Who are yours? And what role do social agents play in your social selling strategy? Social agents grow your business by sharing your content online to amplify your…

    Convince and Convert- 17 readers -
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