Brand Reputation

  • How to get started with online reputation management

    … Online reputation is important for every business and social media has only escalated the need. But how can you filter the noise to maintain a positive reputation? As social media usage increases and people feel more comfortable expressing their opinions through all the platforms, online reputation management becomes even more crucial for every…

    Search Engine Watchin How To's- 10 readers -
  • 6 Ways to Protect Your Business Reputation With Social Media

    … to share positive experiences with your product or service. It’s more than good manners; it’s good business. Engage with both happy and unhappy reviewers. Do take care in how you respond. Some of your customers may have unpredictable sensitivities. Acknowledge reviews as quickly as possible and be polite and professional. Using SEO keywords…

    Social Media Examinerin Social- 9 readers -
  • What Can Brands Learn from Logo Design Fails?

    … We are bombarded by around 3500 marketing messages a day. Yet according to the Guardian, 99% of these make no impact on us. Marketers and brand owners strive to become part of the 1% that engage audiences and get us to look up from our busy lives. However, sometimes it’s important to be careful what we want. Many famous brands have…

    Growmap- 6 readers -
  • 3 Tips for a Fantastic Reputation Management Strategy

    … on your positive reviews. You can do so by ensuring your most highly-reviewed products are the first ones you recommend to consumers both online and in-person. Highlight your strengths, not your weaknesses. Build brand loyalty! Routinely request reviews or feedback from users, and feature them prominently on your website. Positive reviews…

    Growmap- 25 readers -
  • What is a Brand?

    … If I were to admit anything about spending twenty years in marketing, it was honestly that I didn’t fully comprehend the impact of a brand across all of the marketing efforts. While that may sound like a ridiculous statement, it’s because the nuance of crafting a brand or the incredible effort in adjusting the perception of a brand is far more…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Reputation Management Series: Brand Reputation Management

    …. Strong, consistent branding across all of your owned online properties is a crucial piece of the puzzle. But it’s only one of them. Walk the Walk A healthy spread of genuine, positive online content is what your brand needs. The goal is to prevent potential customers from finding the negative stuff (if there is any) when they search for you. Your…

    UpCity Daily Tips- 14 readers -
  • Five Ways Content Marketing Can Improve Sales

    … impressed with it. By adding new content almost each day, we can strengthen our brand image and make us more encouraged to make regular improvements to the website. 3.Better competitiveness: Competition is an essential factor in the market and content marketing can help us to improve exposure. We can position ourselves above competitors and get online…

    KJ Rockerin Content- 2 readers -
  • The 3 Most Important Traits of a Great Social Agent for Your Business

    … Image via BigStockPhoto.com There are two kinds of people in digital networking: social agents and prospects. Everyone in sales knows what a prospect is, but what is a social agent? Who are yours? And what role do social agents play in your social selling strategy? Social agents grow your business by sharing your content online to amplify your…

    Convince and Convert- 16 readers -
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