Brand Reputation

  • Online Reputation: 5 Calls to Action That Are Completely Overlooked

    … Despite the saying that the customer is always right and customer reviews are always welcome, many businesses struggle with how to manage anonymous online reviews. Often, the reviews seem more like harassment than actual feedback. Thanks to review platforms such as Yelp, Google Reviews, and Angie’s List, customers are now feeling more empowered…

    Growmap- 13 readers -
  • How to get started with online reputation management

    … Online reputation is important for every business and social media has only escalated the need. But how can you filter the noise to maintain a positive reputation? As social media usage increases and people feel more comfortable expressing their opinions through all the platforms, online reputation management becomes even more crucial for every…

    Search Engine Watchin How To's- 12 readers -
  • 6 Ways to Protect Your Business Reputation With Social Media

    … Do you want to increase trust with your fans and followers? Want to avoid making mistakes on social media? There are easy ways to avoid potential problems that could negatively affect your business and reputation online. In this article, you’ll discover six ways to present your business in the best light possible on social media. Discover…

    Social Media Examinerin Social- 11 readers -
  • What Can Brands Learn from Logo Design Fails?

    … their marketing messages scrutinized, thanks to their logo design fails. Logos are not just pretty pictures that accompany a brand. They are visual representations of the brand’s values. A re-brand can therefore be treacherous. We are fickle beings. The wrong design can lead your customers to abandon your product, causing devastating losses in profits…

    Growmap- 7 readers -
  • 3 Tips for a Fantastic Reputation Management Strategy

    … will establish trust with new consumers. Startup Reputation Management How can you build a positive public image when you have no reputation, per se? Startup reputation management, like building good publicity, is a powerful way to ensure your brand develops a supportive following. Then a few negative reviews won’t crush you right after you launch…

    Growmap- 29 readers -
  • What is a Brand?

    … their reputation, repairing their reputation, or making adjustments to their brand. Everything that you produce or that is produced by someone else about your products, services, company, and people impacts your brand. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Reputation Management Series: Brand Reputation Management

    … potential customers now read more reviews prior to making a buying decision, so it’s crucial that the first content they see is a positive reflection on your brand. This may seem manipulative to someone unfamiliar with online reputation management, but when you consider the fact that anyone could write a bad review for any reason, it makes sense…

    UpCity Daily Tips- 16 readers -
  • The Super Bowl Ad Irrelevance Tax: Examining the Price Brands Pay for 364 Days of Not Mattering

    … of the brands that can afford to run a Super Bowl TV spot. Instead, focus on ways to resonate with people the other 364 days of the year. You’ll save money, and build a better brand. And probably get a promotion. This post originally appeared on Medium. Ian Schafer, CEO and founder of Deep Focus (a part of Engine USA), is one of advertising’s most influential voices in interactive marketing and social media. An avid technologist, Ian blogs at ianshafer.com and can be followed on Twitter @ischafer. Related…

    The Content Strategistin Social Content- 11 readers -
  • Five Ways Content Marketing Can Improve Sales

    … Content marketing can change our small businesses for the better. Online marketing is an effective way to engage potential consumers and let loyal patrons know about our latest offerings. The general public will also know why we are good at the industry, what we do and who we are. Here are five ways content marketing could provide essential…

    KJ Rockerin Content- 5 readers -
  • The 3 Most Important Traits of a Great Social Agent for Your Business

    … Image via BigStockPhoto.com There are two kinds of people in digital networking: social agents and prospects. Everyone in sales knows what a prospect is, but what is a social agent? Who are yours? And what role do social agents play in your social selling strategy? Social agents grow your business by sharing your content online to amplify your…

    Convince and Convert- 16 readers -
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