Brand Reputation

  • Online Reputation: 5 Calls to Action That Are Completely Overlooked

    … Despite the saying that the customer is always right and customer reviews are always welcome, many businesses struggle with how to manage anonymous online reviews. Often, the reviews seem more like harassment than actual feedback. Thanks to review platforms such as Yelp, Google Reviews, and Angie’s List, customers are now feeling more empowered…

    Growmap- 17 readers -
  • How to get started with online reputation management

    … business trying to promote its services. It is estimated that consumers are 92% more likely to trust their peers over a brand when considering a new purchase, which means that online reputation may bring a customer closer to your business. Online reputation management is the process a business follows to analyse and monitor all its relevant…

    Search Engine Watchin How To's- 16 readers -
  • 6 Ways to Protect Your Business Reputation With Social Media

    … to share positive experiences with your product or service. It’s more than good manners; it’s good business. Engage with both happy and unhappy reviewers. Do take care in how you respond. Some of your customers may have unpredictable sensitivities. Acknowledge reviews as quickly as possible and be polite and professional. Using SEO keywords…

    Social Media Examinerin Social- 13 readers -
  • What Can Brands Learn from Logo Design Fails?

    … their marketing messages scrutinized, thanks to their logo design fails. Logos are not just pretty pictures that accompany a brand. They are visual representations of the brand’s values. A re-brand can therefore be treacherous. We are fickle beings. The wrong design can lead your customers to abandon your product, causing devastating losses in profits…

    Growmap- 9 readers -
  • 3 Tips for a Fantastic Reputation Management Strategy

    … Online reputation management is a relatively new field. But it has become absolutely crucial to most businesses since the advent of social media and online review websites such as Yelp. There are a wide variety of customer-brand interactions going on in the world today. The ability of brands and businesses to influence customer perception…

    Growmap- 36 readers -
  • What is a Brand?

    … their reputation, repairing their reputation, or making adjustments to their brand. Everything that you produce or that is produced by someone else about your products, services, company, and people impacts your brand. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • Reputation Management Series: Brand Reputation Management

    … potential customers now read more reviews prior to making a buying decision, so it’s crucial that the first content they see is a positive reflection on your brand. This may seem manipulative to someone unfamiliar with online reputation management, but when you consider the fact that anyone could write a bad review for any reason, it makes sense…

    UpCity Daily Tips- 17 readers -
  • 7 Sensible Content Marketing Strategies To Implement To Your Business Today

    The world of online marketing is different from ten years ago. Heck, even two years ago, content marketing was never as complicated as today. What have you done to your business in terms of executing the right content marketing strategy that can really boost your success in the more competitive world of online marketing? Here are 7 sensible content marketing strategies to imple ...

    KJ Rocker- 4 readers -
  • Five Ways Content Marketing Can Improve Sales

    … Content marketing can change our small businesses for the better. Online marketing is an effective way to engage potential consumers and let loyal patrons know about our latest offerings. The general public will also know why we are good at the industry, what we do and who we are. Here are five ways content marketing could provide essential…

    KJ Rockerin Content- 5 readers -
  • The 3 Most Important Traits of a Great Social Agent for Your Business

    … Image via BigStockPhoto.com There are two kinds of people in digital networking: social agents and prospects. Everyone in sales knows what a prospect is, but what is a social agent? Who are yours? And what role do social agents play in your social selling strategy? Social agents grow your business by sharing your content online to amplify your…

    Convince and Convert- 17 readers -
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