Brand Reputation

  • Why Your Company Should Be Implementing Live Chat

    … We discussed the many benefits of integrating live chat on your website in one of our marketing podcasts. Be sure to tune in! Live chat is intriguing in that the statistics provide evidence that it can not only help close more business, it can also improve customer satisfaction in the process. Customers want help but, in my opinion, they don’t…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Ranking Better by NOT Focusing on Social Media

    … brand, and more demand means better ranking signals. Just keep in mind that building up your brand is critical for your long-term SEO strategy. #2. Social Profiles People don’t just search for your brand or company. They also search for people that are related to your brands such as the CEO or any representative. Which would entail that if any…

    SEO Hacker Blogin Social- 19 readers -
  • Make no mistake: content errors harm your brand and SEO

    … How to optimize for audience trust. Plus, four tips for dealing with mistakes that can kill your brand’s reputation. Trust matters. Whether you’re creating content for a standalone brand publication or a company blog, you want people and search engines to trust the information on your website is accurate and current. Now, with engagement…

    Danny Goodwin/ Search Engine Watchin SEO Content- 27 readers -
  • Online Reputation: 5 Calls to Action That Are Completely Overlooked

    … questions. Position yourself as an open person who can take negative feedback and transform it into a constructive experience. And Finally… Set Up Alerts This one is actually well-known and widely used, in a way. Following mentions of your brand on the Internet is the best way to track your online reputation. G.I. Joe used to say that “knowing is half…

    Growmap- 31 readers -
  • How to get started with online reputation management

    … business trying to promote its services. It is estimated that consumers are 92% more likely to trust their peers over a brand when considering a new purchase, which means that online reputation may bring a customer closer to your business. Online reputation management is the process a business follows to analyse and monitor all its relevant…

    Search Engine Watchin How To's- 25 readers -
  • 6 Ways to Protect Your Business Reputation With Social Media

    … Do you want to increase trust with your fans and followers? Want to avoid making mistakes on social media? There are easy ways to avoid potential problems that could negatively affect your business and reputation online. In this article, you’ll discover six ways to present your business in the best light possible on social media. Discover…

    Social Media Examinerin Social- 19 readers -
  • What Can Brands Learn from Logo Design Fails?

    … We are bombarded by around 3500 marketing messages a day. Yet according to the Guardian, 99% of these make no impact on us. Marketers and brand owners strive to become part of the 1% that engage audiences and get us to look up from our busy lives. However, sometimes it’s important to be careful what we want. Many famous brands have…

    Growmap- 11 readers -
  • 3 Tips for a Fantastic Reputation Management Strategy

    … Online reputation management is a relatively new field. But it has become absolutely crucial to most businesses since the advent of social media and online review websites such as Yelp. There are a wide variety of customer-brand interactions going on in the world today. The ability of brands and businesses to influence customer perception…

    Growmap- 41 readers -
  • What is a Brand?

    … If I were to admit anything about spending twenty years in marketing, it was honestly that I didn’t fully comprehend the impact of a brand across all of the marketing efforts. While that may sound like a ridiculous statement, it’s because the nuance of crafting a brand or the incredible effort in adjusting the perception of a brand is far more…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
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