Brand Reputation

  • Are Programmatic Advertising Buys Killing Your Reputation?

    Monetizing a publication isn’t quite as easy as it looks. Take a close look at any major publication and you’ll find half a dozen different annoyances that practically beg readers to go away. And they often do. However, monetization is a necessary evil. Like it or not, I have to pay the bills around here so I need to balance sponsorships and advertisements carefully.

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Ranking Better by NOT Focusing on Social Media

    … because this is an integral part of the success of your social media strategy. If you still haven’t guessed it, if you have the sufficient amount of trust among your audience and customers, they will most probably look for your website regarding promos, new products, and any other news about your brand. It will also open your site to the possibility…

    SEO Hacker Blogin Social- 19 readers -
  • Make no mistake: content errors harm your brand and SEO

    …. Optimize for authority Although author authority may have gone out of style, authority still matters to your audience. They want to know the content they’re reading or watching comes from people who know their stuff. In other words: authors who are experts in their industry or niche. Do your authors have full biographies? At minimum, they need…

    Danny Goodwin/ Search Engine Watchin SEO Content- 25 readers -
  • Online Reputation: 5 Calls to Action That Are Completely Overlooked

    … questions. Position yourself as an open person who can take negative feedback and transform it into a constructive experience. And Finally… Set Up Alerts This one is actually well-known and widely used, in a way. Following mentions of your brand on the Internet is the best way to track your online reputation. G.I. Joe used to say that “knowing is half…

    Growmap- 31 readers -
  • How to get started with online reputation management

    … business trying to promote its services. It is estimated that consumers are 92% more likely to trust their peers over a brand when considering a new purchase, which means that online reputation may bring a customer closer to your business. Online reputation management is the process a business follows to analyse and monitor all its relevant…

    Search Engine Watchin How To's- 25 readers -
  • 6 Ways to Protect Your Business Reputation With Social Media

    … to share positive experiences with your product or service. It’s more than good manners; it’s good business. Engage with both happy and unhappy reviewers. Do take care in how you respond. Some of your customers may have unpredictable sensitivities. Acknowledge reviews as quickly as possible and be polite and professional. Using SEO keywords…

    Social Media Examinerin Social- 19 readers -
  • What Can Brands Learn from Logo Design Fails?

    … We are bombarded by around 3500 marketing messages a day. Yet according to the Guardian, 99% of these make no impact on us. Marketers and brand owners strive to become part of the 1% that engage audiences and get us to look up from our busy lives. However, sometimes it’s important to be careful what we want. Many famous brands have…

    Growmap- 11 readers -
  • 3 Tips for a Fantastic Reputation Management Strategy

    … on your positive reviews. You can do so by ensuring your most highly-reviewed products are the first ones you recommend to consumers both online and in-person. Highlight your strengths, not your weaknesses. Build brand loyalty! Routinely request reviews or feedback from users, and feature them prominently on your website. Positive reviews…

    Growmap- 41 readers -
  • What is a Brand?

    … If I were to admit anything about spending twenty years in marketing, it was honestly that I didn’t fully comprehend the impact of a brand across all of the marketing efforts. While that may sound like a ridiculous statement, it’s because the nuance of crafting a brand or the incredible effort in adjusting the perception of a brand is far more…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
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