Brand Score

  • Sponsored Content: With Banks, There’s a Brand Battle on Every Corner

    … the determining factor in this match. Each month, digital marketing company Brandify evaluates six branding “pillars” to calculate Brand Scores for companies in a particular battle, typically pitting companies already in competition against one another. Each pillar – data quality, local SEO, reviews, local advertising, engagement, and competition…

    Street Fightin Content- 11 readers -
  • Movie Theaters Missing the Mark on Local Advertising Battle

    … the success of AMC Theaters and Regal Cinemas. A winner between the two did emerge — AMC, by a hair, as both companies could do better to address their local marketing strategies across the country. Where2GetIt’s data analysis, in its “Brand Battle” series on Street Fight, looks at six “pillars” that have potential to drive consumer action: data quality…

    Street Fight- 16 readers -
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