Brand Score

  • Sponsored Content: With Banks, There’s a Brand Battle on Every Corner

    … the determining factor in this match. Each month, digital marketing company Brandify evaluates six branding “pillars” to calculate Brand Scores for companies in a particular battle, typically pitting companies already in competition against one another. Each pillar – data quality, local SEO, reviews, local advertising, engagement, and competition…

    Street Fightin Content- 10 readers -
  • Movie Theaters Missing the Mark on Local Advertising Battle

    … marketing strategies. In analyzing the numbers that each company scored in the six separate pillars, AMC Theatres took the overall win with a total brand score of 680. AMC scored highest in the data quality pillar, meaning its search results were the most consistent. Regal Entertainment Group won the reviews pillar, a key category for attracting…

    Street Fight- 15 readers -