Brand Search Ads

  • Should You Be Bidding On Your Brand Terms For Your Search Ads?

    … the efficacy of search ads on brand terms requires that we look at incrementality. Does bidding on those terms get you anything that you wouldn't get with organic search alone? Let's walk through a couple of exercises that will help you assess the incremental value of brand terms and decide whether or not to bid on them. Comparing The Cost Of Brand…

    Matt Lawson/ Search Engine Landin SEO- 23 readers -
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