Brand Search Ads

  • Should You Be Bidding On Your Brand Terms For Your Search Ads?

    … While many advertisers have bought into the idea of bidding on search terms that include their brand name, there are still plenty of smart people that question the incrementality of such a practice. We've questioned it ourselves, most recently in a 2012 study. That study looked at incremental clicks in instances where you're already appearing…

    Matt Lawson/ Search Engine Landin SEO- 25 readers -
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