Brand Search Visibility

  • Should You Be Bidding On Your Brand Terms For Your Search Ads?

    … While many advertisers have bought into the idea of bidding on search terms that include their brand name, there are still plenty of smart people that question the incrementality of such a practice. We've questioned it ourselves, most recently in a 2012 study. That study looked at incremental clicks in instances where you're already appearing…

    Matt Lawson/ Search Engine Landin SEO- 26 readers -
  • SEO Should Not Be Held To An ROI Target — Here’s Why

    … Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be required to meet an ROI target. Why, you ask? It's because of two things: SEO…

    David Waterman/ Search Engine Landin SEO- 36 readers -
Get the top posts daily into your mailbox!