Brand Search Visibility

  • Should You Be Bidding On Your Brand Terms For Your Search Ads?

    … the efficacy of search ads on brand terms requires that we look at incrementality. Does bidding on those terms get you anything that you wouldn't get with organic search alone? Let's walk through a couple of exercises that will help you assess the incremental value of brand terms and decide whether or not to bid on them. Comparing The Cost Of Brand…

    Matt Lawson/ Search Engine Landin SEO- 24 readers -
  • SEO Should Not Be Held To An ROI Target — Here’s Why

    … campaigns. But why? Google would be the first to say you can't increase impressions and traffic from its organic listings by throwing money at them. Organic search results are Google's attempt to provide you the most appropriate answer(s) to your query based on its evaluation of all websites it associates with your query and without the influence…

    David Waterman/ Search Engine Landin SEO- 33 readers -
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