Brand Search Visibility

  • Should You Be Bidding On Your Brand Terms For Your Search Ads?

    … the efficacy of search ads on brand terms requires that we look at incrementality. Does bidding on those terms get you anything that you wouldn't get with organic search alone? Let's walk through a couple of exercises that will help you assess the incremental value of brand terms and decide whether or not to bid on them. Comparing The Cost Of Brand…

    Matt Lawson/ Search Engine Landin SEO- 29 readers -
  • SEO Should Not Be Held To An ROI Target — Here’s Why

    … help maintain and improve organic visibility. To achieve this, efforts need to be put forth against website structure audits; high-value content identification and creation; and online partnership research and relation building. So as you can see, SEO is not a stand-alone marketing channel. It's a mixture of on-going reviews, assessments…

    David Waterman/ Search Engine Landin SEO- 36 readers -
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