Brand Search Visibility

  • Should You Be Bidding On Your Brand Terms For Your Search Ads?

    … While many advertisers have bought into the idea of bidding on search terms that include their brand name, there are still plenty of smart people that question the incrementality of such a practice. We've questioned it ourselves, most recently in a 2012 study. That study looked at incremental clicks in instances where you're already appearing…

    Matt Lawson/ Search Engine Landin SEO- 30 readers -
  • SEO Should Not Be Held To An ROI Target — Here’s Why

    … campaigns. But why? Google would be the first to say you can't increase impressions and traffic from its organic listings by throwing money at them. Organic search results are Google's attempt to provide you the most appropriate answer(s) to your query based on its evaluation of all websites it associates with your query and without the influence…

    David Waterman/ Search Engine Landin SEO- 38 readers -
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