Brand Search Visibility

  • Should You Be Bidding On Your Brand Terms For Your Search Ads?

    … the efficacy of search ads on brand terms requires that we look at incrementality. Does bidding on those terms get you anything that you wouldn't get with organic search alone? Let's walk through a couple of exercises that will help you assess the incremental value of brand terms and decide whether or not to bid on them. Comparing The Cost Of Brand…

    Matt Lawson/ Search Engine Landin SEO- 23 readers -
  • SEO Should Not Be Held To An ROI Target — Here’s Why

    … of marketing dollars. So then, what would you consider SEO? SEO is a layer of checks and balances that exists within the mechanics of all online communication to help your brand's message reach as far as it possibly can. Through ongoing maintenance, SEO can help ensure that the value of your website is properly identified by search engines, which can…

    David Waterman/ Search Engine Landin SEO- 28 readers -
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