Brand Sentiment

  • The Secret to Measuring the ROI of Brand Sentiment

    … If you’re a marketer with a pulse and a subscription to Ad Age, you’ve heard that great content is the key to building relationships with your target audience. But amidst all the top-of-funnel engagement metrics, lead attribution data, and fancy Powerpoints designed to convince our bosses to double our content marketing budgets, one question often…

    Joe Lazauskas/ The Content Strategist- 13 readers -