Brand Story

  • Making B2B Content Fun to Create, Read and Share

    … off that content treadmill and come jog in the park of personality with those of us having a good time. TAGS: B2B content, B2B content marketing, b2b marketing, borg marketing, brand story, brand voice, content with personality, humanize content, making B2B content fun, making better B2B content, partner, podcasting, storytelling, visual content 39 …

    Relevancein Content- 12 readers -
  • 5 Ways to Use Storytelling in Your Social Media Marketing

    … of Storytelling from Facebook IQ, online storytelling on social media can have a direct impact on in-store purchases. As an experiment, Refinery29 tested Facebook ads that were sequenced like stories. Overall, the experiment yielded a 56% conversion lift and an 87% rise in view-throughs. Refinery29 also saw a 7% increase in in-store purchases…

    Social Media Examinerin Social- 27 readers -
  • Creative Strategy: The Five Foundations that Impact Business Growth

    … Every brand and business needs a creative strategy in order to be intriguing and successful. The creative strategy a business chooses to implement will determine pivotal marketing and advertising efforts that define who they are as a brand. Although many use a set strategy, it is important to take creative risks to make a unique breakthrough…

    ROI Factor Blog- 32 readers -
  • What Story Does Your Pricing Strategy Tell?

    … the Denver market, Frontier struggled in the same price tier (low cost carrier) and made the switch to the “ultra low cost carrier” category with this pricing change. And now it’s a brand new story for Frontier – one they could have told better in their email to loyal customers. Backlash seemed significant on social media yet the major media supports…

    Lisa Gerber/ Vocus Blogin Content- 15 readers -
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