Brand Story

  • Making B2B Content Fun to Create, Read and Share

    … Being Rare is Remarkable I’m going to assume your solutions are well thought out and competitively priced, or you wouldn’t be in business. Product/market fit arguably drives most success in B2B. But content is how we get there—how we communicate, stand out and make those kick ass solutions known. “Yeah Bill, we get it. We’re telling our brand story…

    Relevancein Content- 18 readers -
  • 5 Ways to Use Storytelling in Your Social Media Marketing

    … of Storytelling from Facebook IQ, online storytelling on social media can have a direct impact on in-store purchases. As an experiment, Refinery29 tested Facebook ads that were sequenced like stories. Overall, the experiment yielded a 56% conversion lift and an 87% rise in view-throughs. Refinery29 also saw a 7% increase in in-store purchases…

    Social Media Examinerin Social- 32 readers -
  • Creative Strategy: The Five Foundations that Impact Business Growth

    … be a strategy in place. The backbone of every strategy is based on a creative idea--and all interesting, creative ideas are fueled by extensive research and detailed insights. The purpose of Creative Strategy is to set the foundation for business growth, and can be considered in three core steps. Research Creativity Strategic Planning…

    ROI Factor Blog- 36 readers -
  • What Story Does Your Pricing Strategy Tell?

    … the Denver market, Frontier struggled in the same price tier (low cost carrier) and made the switch to the “ultra low cost carrier” category with this pricing change. And now it’s a brand new story for Frontier – one they could have told better in their email to loyal customers. Backlash seemed significant on social media yet the major media supports…

    Lisa Gerber/ Vocus Blogin Content- 15 readers -
Get the top posts daily into your mailbox!