Brand Story

  • Making B2B Content Fun to Create, Read and Share

    …. By the late aughts, Early Adopters were making it a priority and other content formats entered the picture. Recall that at this time, it was less about content and more about social media marketing. But content creators understood the priority was content (the juice) and platforms were merely the containers (the glass). By 2011 and 2012, the Early…

    Relevancein Content- 14 readers -
  • 5 Ways to Use Storytelling in Your Social Media Marketing

    … away from product-oriented branding to a more lifestyle or customer value-oriented branding. This is a natural fit for social media where businesses need to define a niche target group (the first believers), develop a brand communication strategy (giving consumers a simple and clear reason to believe) and create online and offline spaces for brand…

    Social Media Examinerin Social- 28 readers -
  • Creative Strategy: The Five Foundations that Impact Business Growth

    … be a strategy in place. The backbone of every strategy is based on a creative idea--and all interesting, creative ideas are fueled by extensive research and detailed insights. The purpose of Creative Strategy is to set the foundation for business growth, and can be considered in three core steps. Research Creativity Strategic Planning…

    ROI Factor Blog- 32 readers -
  • What Story Does Your Pricing Strategy Tell?

    … the Denver market, Frontier struggled in the same price tier (low cost carrier) and made the switch to the “ultra low cost carrier” category with this pricing change. And now it’s a brand new story for Frontier – one they could have told better in their email to loyal customers. Backlash seemed significant on social media yet the major media supports…

    Lisa Gerber/ Vocus Blogin Content- 15 readers -
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