Brand Story

  • Making B2B Content Fun to Create, Read and Share

    … Being Rare is Remarkable I’m going to assume your solutions are well thought out and competitively priced, or you wouldn’t be in business. Product/market fit arguably drives most success in B2B. But content is how we get there—how we communicate, stand out and make those kick ass solutions known. “Yeah Bill, we get it. We’re telling our brand story…

    Relevancein Content- 11 readers -
  • 5 Ways to Use Storytelling in Your Social Media Marketing

    … to use storytelling in your social media marketing. #1: Pay Attention to Story Structure Freytag’s pyramid is a powerful storytelling framework used in a variety of creative works from Aesop’s Fables to Shakespeare’s plays. This structure splits the story into five narrative arcs, evoking various emotional reactions from your audience. These arcs…

    Social Media Examinerin Social- 21 readers -
  • Creative Strategy: The Five Foundations that Impact Business Growth

    … Every brand and business needs a creative strategy in order to be intriguing and successful. The creative strategy a business chooses to implement will determine pivotal marketing and advertising efforts that define who they are as a brand. Although many use a set strategy, it is important to take creative risks to make a unique breakthrough…

    ROI Factor Blog- 30 readers -
  • What Story Does Your Pricing Strategy Tell?

    … business. To keep the fat off of prices, they do not have a retail space supported with staff or high-end commerce solution (although you can buy online) and they do self distribution. You have to work harder to get your hands on the wine, but it’s well worth it. This pricing strategy isn’t for all businesses, but it fits their story and their audience…

    Lisa Gerber/ Vocus Blogin Content- 14 readers -
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