Brand Story

  • Making B2B Content Fun to Create, Read and Share

    … that make you approachable. Swap out the logo. (Turn off the lights.) Can we still tell it’s you? How to Create Strong Brand Voice: Marketers are brilliant people, but we don’t always follow our own advice. Most of us create personas for our content. We use short names like Anne and Steve to describe who the person is in each target segment, how…

    Relevancein Content- 11 readers -
  • 5 Ways to Use Storytelling in Your Social Media Marketing

    … social media viewers engaged in your story. Image: Shutterstock. In 2014 Jaguar launched a high-suspense campaign with David Beckham in China, targeting local social networks WeChat and Weibo. Before revealing Beckham as the brand ambassador, the campaign asked consumers to guess Mr. Jaguar’s identity. Jaguar released street interviews and videos…

    Social Media Examinerin Social- 21 readers -
  • Creative Strategy: The Five Foundations that Impact Business Growth

    … Every brand and business needs a creative strategy in order to be intriguing and successful. The creative strategy a business chooses to implement will determine pivotal marketing and advertising efforts that define who they are as a brand. Although many use a set strategy, it is important to take creative risks to make a unique breakthrough…

    ROI Factor Blog- 30 readers -
  • What Story Does Your Pricing Strategy Tell?

    … the Denver market, Frontier struggled in the same price tier (low cost carrier) and made the switch to the “ultra low cost carrier” category with this pricing change. And now it’s a brand new story for Frontier – one they could have told better in their email to loyal customers. Backlash seemed significant on social media yet the major media supports…

    Lisa Gerber/ Vocus Blogin Content- 14 readers -
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