Brand Storytelling

  • How Volvo Trucks Turned B2B Video Into a Viral Art Form

    … looking for transportation solutions and a brand with a premium image. “Video is a very flexible media where we can create a longer story for YouTube, which then can be cut down in shorter episodes and published in other social media channels like Facebook or LinkedIn,” said Agneta Malmcrona, the global content manager at Volvo Trucks. “We see…

    Tessa Wegert/ The Content Strategistin How To's- 31 readers -
  • Can You Write a Post People Trust Enough to Share?

    … [that is] so helpful. It makes me feel valuable.” To support a brand or cause. Eighty-four percent of people share because it’s a way to support things they care about. This is deep stuff, entwining sharing with personal meaning, prestige, and identity, “Sharing has a lot to do with the ego. If I can teach and delight you, I’ve raised my status in your…

    The Content Strategistin Social- 13 readers -
  • The Best Branded Content of February

    …: Branded storytelling is so much more powerful when it focuses on what the humans inside a company care about, not what they sell. Think I missed anything? Have suggestions for next month’s roundup? Whether it’s targeted at bros, B2B, or B2B bros, holler at me @joelazauskas on Twitter or email lazer@contently.com. The post The Best Branded Content of February appeared first on The Content Strategist. …

    Joe Lazauskas/ The Content Strategistin Content- 31 readers -
  • Kleenex’s New Content Might Actually Make You Cry

    … Make sure you have a box of tissues close by. Last week, Kleenex released a beautifully poignant video, showing how brands can win by telling stories that promote a company’s values instead of its products. Kleenex’s YouTube channel includes a number of heartfelt interview-style montages about individuals overcoming emotional challenges…

    The Content Strategistin Content- 17 readers -
  • Should Livestreams Become the New Super Bowl Commercial?

    … Super Bowl 50 is just a few days away, and the viral commercials are already hitting the Internet—from Skittles’ terrifying portrait of Steven Tyler to Heinz’s adorable dachshund stampede. But among the chaos of these 30-second spots, one brand is bringing something completely fresh to the Big Game’s ad frenzy. Squarespace, a website building…

    Amanda Walgrove/ The Content Strategist- 21 readers -
  • The Content Challenge of the Invisible Brand

    … Published 1 min ago 34 You know it when you see it. The drama unfolds. It draws you in with a compelling story line. It presents a mystery or a dilemma. Here’s an example: It’s only at the very end – sometimes in the very last frame, sometimes just as product placement – that the brand is revealed. In this case it’s Choice Hotels. I’m…

    Relevancein Content- 17 readers -
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