Brand Storytelling

  • Brand Storytelling 101: 6 Must Have Content Elements

    … and case studies Supporting Resources: Brand Storytelling in a Nutshell: 10 Foundational Elements of Brand Storytelling 7 Foundational Steps to Build Your Personal Brand Welcome to the Inspiration Age Welcome to the Participation Age How to Connect with Your Audience in a Human Way in the Inspiration Age Brand Strategy in a Nutshell…

    Pam Marketing Nutin Social Content- 20 readers -
  • How to structure a better brand story

    … Do you know the essential element required for brand storytelling? Here’s a hint – it’s something novelists don’t have to worry about. Too often marketers miss a trick when preparing case studies, articles, media releases and blog posts about their company. If you’re producing content as part of your overall marketing strategy, here’s what you…

    Sarah Mitchell/ Lush Digitalin Content How To's- 11 readers -
  • How Volvo Trucks Turned B2B Video Into a Viral Art Form

    … looking for transportation solutions and a brand with a premium image. “Video is a very flexible media where we can create a longer story for YouTube, which then can be cut down in shorter episodes and published in other social media channels like Facebook or LinkedIn,” said Agneta Malmcrona, the global content manager at Volvo Trucks. “We see…

    Tessa Wegert/ The Content Strategistin How To's- 33 readers -
  • Can You Write a Post People Trust Enough to Share?

    … [that is] so helpful. It makes me feel valuable.” To support a brand or cause. Eighty-four percent of people share because it’s a way to support things they care about. This is deep stuff, entwining sharing with personal meaning, prestige, and identity, “Sharing has a lot to do with the ego. If I can teach and delight you, I’ve raised my status in your…

    The Content Strategistin Social- 13 readers -
  • The Best Branded Content of February

    ….” Someone should probably be fired—or, at the very least, have snack privileges taken away for a week. Nonetheless, it’s a great example of a brand using internal data to tell a story. Bernie Sanders: “It’s Not Over” Political preferences aside, this is one of the most powerful campaign ads I’ve ever seen. Activist Erica Garner—daughter of Eric Garner…

    Joe Lazauskas/ The Content Strategistin Content- 37 readers -
  • Kleenex’s New Content Might Actually Make You Cry

    … Make sure you have a box of tissues close by. Last week, Kleenex released a beautifully poignant video, showing how brands can win by telling stories that promote a company’s values instead of its products. Kleenex’s YouTube channel includes a number of heartfelt interview-style montages about individuals overcoming emotional challenges…

    The Content Strategistin Content- 17 readers -
  • Should Livestreams Become the New Super Bowl Commercial?

    … Super Bowl 50 is just a few days away, and the viral commercials are already hitting the Internet—from Skittles’ terrifying portrait of Steven Tyler to Heinz’s adorable dachshund stampede. But among the chaos of these 30-second spots, one brand is bringing something completely fresh to the Big Game’s ad frenzy. Squarespace, a website building…

    Amanda Walgrove/ The Content Strategist- 21 readers -
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