Brand Storytelling

    • Brand Storytelling 101: 6 Must Have Content Elements

      Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose with your customers, potential customers, audience, commu.

      Pam Marketing Nutin Social Content- 17 readers -
    • How to structure a better brand story

      Do you know the essential element required for brand storytelling? Here’s a hint – it’s something novelists don’t have to worry about. Too often marketers miss a trick when preparing case studies, articles, media releases and blog posts about their company. If you’re producing content as part of your overall marketing strategy, here’s what you need to know to tell better stories.

      Sarah Mitchell/ Lush Digitalin Content How To's- 11 readers -
  • How Volvo Trucks Turned B2B Video Into a Viral Art Form

    … looking for transportation solutions and a brand with a premium image. “Video is a very flexible media where we can create a longer story for YouTube, which then can be cut down in shorter episodes and published in other social media channels like Facebook or LinkedIn,” said Agneta Malmcrona, the global content manager at Volvo Trucks. “We see…

    Tessa Wegert/ The Content Strategistin How To's- 33 readers -
  • Can You Write a Post People Trust Enough to Share?

    … sources to the top of the search results, and that Moz had developed a Domain Authority (DA) score, which measures the trustworthiness of a site. While other studies have shown positive correlations between social sharing and organic search ranking, and ample clues indicate that linking to high DA sites increases search ranking, nobody had looked…

    The Content Strategistin Social- 13 readers -
  • The Best Branded Content of February

    ….” Someone should probably be fired—or, at the very least, have snack privileges taken away for a week. Nonetheless, it’s a great example of a brand using internal data to tell a story. Bernie Sanders: “It’s Not Over” Political preferences aside, this is one of the most powerful campaign ads I’ve ever seen. Activist Erica Garner—daughter of Eric Garner…

    Joe Lazauskas/ The Content Strategistin Content- 35 readers -
  • Kleenex’s New Content Might Actually Make You Cry

    … Make sure you have a box of tissues close by. Last week, Kleenex released a beautifully poignant video, showing how brands can win by telling stories that promote a company’s values instead of its products. Kleenex’s YouTube channel includes a number of heartfelt interview-style montages about individuals overcoming emotional challenges…

    The Content Strategistin Content- 17 readers -
  • Should Livestreams Become the New Super Bowl Commercial?

    … platform, is giving two aspiring sportscasters, Lee and Morris, the chance to air their own live commentary that will stream on Game Day. And we can already tell it’s going to be hilarious. Why? Because Lee and Morris are the creations of Jordan Peele and Keegan-Michael Key, the stars of Comedy Central’s Emmy-nominated series Key & Peele. Key…

    Amanda Walgrove/ The Content Strategist- 21 readers -
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