Brand Storytelling

  • How Volvo Trucks Turned B2B Video Into a Viral Art Form

    … looking for transportation solutions and a brand with a premium image. “Video is a very flexible media where we can create a longer story for YouTube, which then can be cut down in shorter episodes and published in other social media channels like Facebook or LinkedIn,” said Agneta Malmcrona, the global content manager at Volvo Trucks. “We see…

    Tessa Wegert/ The Content Strategistin How To's- 21 readers -
  • Can You Write a Post People Trust Enough to Share?

    … sources to the top of the search results, and that Moz had developed a Domain Authority (DA) score, which measures the trustworthiness of a site. While other studies have shown positive correlations between social sharing and organic search ranking, and ample clues indicate that linking to high DA sites increases search ranking, nobody had looked…

    The Content Strategistin Social- 9 readers -
  • The Best Branded Content of February

    ….” Someone should probably be fired—or, at the very least, have snack privileges taken away for a week. Nonetheless, it’s a great example of a brand using internal data to tell a story. Bernie Sanders: “It’s Not Over” Political preferences aside, this is one of the most powerful campaign ads I’ve ever seen. Activist Erica Garner—daughter of Eric Garner…

    Joe Lazauskas/ The Content Strategistin Content- 21 readers -
  • Kleenex’s New Content Might Actually Make You Cry

    … Make sure you have a box of tissues close by. Last week, Kleenex released a beautifully poignant video, showing how brands can win by telling stories that promote a company’s values instead of its products. Kleenex’s YouTube channel includes a number of heartfelt interview-style montages about individuals overcoming emotional challenges…

    The Content Strategistin Content- 15 readers -
  • Should Livestreams Become the New Super Bowl Commercial?

    … Super Bowl 50 is just a few days away, and the viral commercials are already hitting the Internet—from Skittles’ terrifying portrait of Steven Tyler to Heinz’s adorable dachshund stampede. But among the chaos of these 30-second spots, one brand is bringing something completely fresh to the Big Game’s ad frenzy. Squarespace, a website building…

    Amanda Walgrove/ The Content Strategist- 17 readers -
  • The Content Challenge of the Invisible Brand

    … calling this trend the Invisible Brand. The brand sneaks up on you. The fact that the brand exists is not the point of the commercial; it’s the culmination of the journey, relationship and important decision embedded within. And it’s a brilliant display of content marketing. It’s one that all content marketers should consider adding…

    Relevancein Content- 12 readers -
  • How to be a Great Brand Storyteller on Twitter

    … with Product A for its straightforward product description, but the emotional resonance of Product B makes it a more compelling purchase. Brand storytelling is a way to shine a light on all of the amazing aspects of your company, values, people and more, expressing these in relatable ways to your customers. And Twitter can be a powerful medium…

    Lauren Dugan/ AllFacebookin Social Twitter How To's- 22 readers -
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