Brand Storytelling

  • How Volvo Trucks Turned B2B Video Into a Viral Art Form

    … looking for transportation solutions and a brand with a premium image. “Video is a very flexible media where we can create a longer story for YouTube, which then can be cut down in shorter episodes and published in other social media channels like Facebook or LinkedIn,” said Agneta Malmcrona, the global content manager at Volvo Trucks. “We see…

    Tessa Wegert/ The Content Strategistin How To's- 32 readers -
  • Can You Write a Post People Trust Enough to Share?

    … sources to the top of the search results, and that Moz had developed a Domain Authority (DA) score, which measures the trustworthiness of a site. While other studies have shown positive correlations between social sharing and organic search ranking, and ample clues indicate that linking to high DA sites increases search ranking, nobody had looked…

    The Content Strategistin Social- 13 readers -
  • The Best Branded Content of February

    ….” Someone should probably be fired—or, at the very least, have snack privileges taken away for a week. Nonetheless, it’s a great example of a brand using internal data to tell a story. Bernie Sanders: “It’s Not Over” Political preferences aside, this is one of the most powerful campaign ads I’ve ever seen. Activist Erica Garner—daughter of Eric Garner…

    Joe Lazauskas/ The Content Strategistin Content- 35 readers -
  • Content Sutra Ep. 7: Michael Brenner on the Future of Content Marketing

    When Contently co-founder Shane Snow and I decided to start the Content Sutra podcast, Michael Brenner was at the top of our interview list. In the brief history of content marketing, he’s become somewhat of a legend. Over the past decade, he’s changed the way big businesses approach content at SAP, co-founded Business2Community, and established a loyal following as one of the ...

    Joe Lazauskas/ The Content Strategist- 20 readers -
  • Kleenex’s New Content Might Actually Make You Cry

    … Make sure you have a box of tissues close by. Last week, Kleenex released a beautifully poignant video, showing how brands can win by telling stories that promote a company’s values instead of its products. Kleenex’s YouTube channel includes a number of heartfelt interview-style montages about individuals overcoming emotional challenges…

    The Content Strategistin Content- 17 readers -
  • Should Livestreams Become the New Super Bowl Commercial?

    … Super Bowl 50 is just a few days away, and the viral commercials are already hitting the Internet—from Skittles’ terrifying portrait of Steven Tyler to Heinz’s adorable dachshund stampede. But among the chaos of these 30-second spots, one brand is bringing something completely fresh to the Big Game’s ad frenzy. Squarespace, a website building…

    Amanda Walgrove/ The Content Strategist- 21 readers -
  • The Content Challenge of the Invisible Brand

    … example is about a minute long and it is built around one core element: stay or go. It addresses many types of people with many different reasons for traveling, but each with the same essential dilemma. 3. The Reveal (of the brand) The solution to the conflict must be the logical or only answer to the dilemma, positioned as the victory, the prize…

    Relevancein Content- 18 readers -
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