Brand Strategy

  • Brand Strategy: Leveraging Current Events & Marketing Trends

    … trends, and using them to market their products and services. The most recent instance of this strategy being employed was after the launch of the record-breaking app Pokémon GO. Pokémon GO provided unique opportunities for companies to market themselves in a unique way that was timely and relevant. Although the app launched without in-game…

    ROI Factor Blog- 23 readers -
  • 10 Tips to Protect Your Online Brand Reputation

    … with your audience online Why you need a brand strategy with plans and goals Importance of online brand experience including mobile responsive websites and blogs Hugging your haters Differentiating from competition via branding Supporting Resources: 15 Tips to Zoom Your Brand (white paper) Twitter Persona Worksheet Personal…

    Pam Marketing Nutin Social Mobile Content- 38 readers -
  • 10 Stupid Social Media Marketing Tactics You Must Stop Now

    … Failing to plan is planning to fail. When it comes to anything in life or business, you get what you put into it. Although many smart marketers and business leaders know what they need to do to achieve real business results when it comes to marketing and integrating social media into their business, the truth is far too many are still searching…

    Pam Marketing Nutin Social EMail- 19 readers -
  • How To Grow a Brand on Instagram

    … for partnerships with larger gardening brands The Process In a Nutshell Finding people with a large following of our target demographic. Analyzing their accounts to see what they share and how they share it. Developing a repeatable, automatable strategy for connecting with the people that follow those accounts. Layering on levels of engagement…

    SEO Nickin Social How To's- 7 readers -
  • How Not To Handle Brand Crisis On Twitter

    … Do You Have A Crisis Plan For Your Brand? Today I am doing something a little different. I want to share a story, a really good example of how brands should NOT handle crisis or negativity on Twitter. One of my clients, Alexis who owns a high end diesel car dealership in the UK came to me and shared a experience she had with a brand and how…

    John Paul Aguiar/ Money Dummy Blogin Social Twitter How To's- 6 readers -
  • You’ve Got Brand Ambassadors. Now What?

    …) Perfect Balance of Communication One of the most important jobs a marketer has when managing a network of brand ambassadors is communicating with them. This is not to be confused with mass emailing them, asking them for constant favors or only checking in once a year. Bhakti told me they consciously touch base on a personal level…

    Kristen Matthews/ Convince and Convert- 13 readers -
  • Newcastle Is Crowdfunding Their Super Bowl Ad

    …) So, will it work? It wouldn’t be surprising for this initiative to pique the interest of similarly-sized brands, as the publicity around this has been strong. There’s something inspiring about a few brands with smaller marketing budgets coming together for their moment in the spotlight at the Super Bowl. However, publicity will only go so far…

    Jessica Gioglio/ Convince and Convert- 15 readers -
Get the top posts daily into your mailbox!
Topics
See more
Advertising Authenticity Authority Big Data Blogging Brand Brand Differentiation Brand Humanization Brand Humanization Top Posts Branding Business Planning Ceo Tips Cmo Community Building Content Content Marketing Content Marketing Roi Content Marketing Strategy Content Marketing Tips Content Marketing Top Posts Content Strategy Crowdfunding Digital Agency Digital Marketing Earned Media Email Marketing Engagement Entrepreneur Small Business Facebook Facebook For Business Facebook Marketing Facebook Video How To Influence Influencer Marketing Influencers Innovation Inspiration Age Instagram Key Performance Indicators Leadership Legal Linkedin Mailchimp Marketing Marketing 101 Marketing Plan Marketing Strategy Medium Mindset Mobile Marketing New Media Trends Pam Moore Periscope Personal Branding Planning Podcast Podcasting Popular Pricing Public Relations Random Acts Of Marketing Relationships Reputation Reputation Management Return On Relationship Roi Sales Small Business Small Business Marketing Small Business Social Media Small Business Tips Smo Social Brand Strategy Social Brand Top Posts Social Business Social Business Fitness Social Business Plan Social Business Strategy Social Business Top Posts Social Community Development Top Posts Social Employee Social Listening Social Media Social Media Content Social Media Engagement Social Media Marketing Social Media Measurement Top Posts Social Media Plan Social Media Planning Social Media Strategist Social Media Strategy Social Media Tips Social Selling Social Zoom Factor Podcast Strategy Thought Leadership Tips Trust Twitter