Brand Strategy

  • Branding Strategy: So You Want to Hire a Digital Agency?

    … your positioning. You want to be the best in your industry, and stand out because of your unique offerings. Have you assessed the marketplace to identify your competitors? Sometimes this is very straightforward, with other brands in the same vertical as your business. Other times this is not as clear, as your company’s offerings may be similar…

    ROI Factor Blog- 18 readers -
  • Brand Strategy: Leveraging Current Events & Marketing Trends

    …, there have been similar trends in the past that brands have capitalized on. here are some of my favorite examples that demonstrate brands leveraging pop culture themes for campaigns and marketing strategies. Virgin The passing of the same-sex marriage bill was a landmark event in the UK in 2013, welcomed by the public and many politicians. UK-based…

    ROI Factor Blog- 20 readers -
  • 10 Tips to Protect Your Online Brand Reputation

    … with your audience online Why you need a brand strategy with plans and goals Importance of online brand experience including mobile responsive websites and blogs Hugging your haters Differentiating from competition via branding Supporting Resources: 15 Tips to Zoom Your Brand (white paper) Twitter Persona Worksheet Personal…

    Pam Marketing Nutin Social Mobile Content- 37 readers -
  • 10 Stupid Social Media Marketing Tactics You Must Stop Now

    … / template) Content Editorial Calendar Podcast Tutorial (episode 77) 8 Steps to Develop a Social Business Plan (white paper) How to Subscribe to Social Zoom Factor Podcast iTunes Stitcher SoundCloud Related Stories Influencer Marketing & Brands: Top 10 Mistakes Marketers are Making & How to Fix Them Ready, Set, Action! How to Activate Your Social Media Communities & Audience Social Marketers, It’s Time to Put Down the Megaphone and Deliver Value …

    Pam Marketing Nutin Social EMail- 19 readers -
  • How To Grow a Brand on Instagram

    … be part of your overall growth strategy. Following Following is one of the easiest ways to get individual attention on Instagram. In the notification feed it shows up as a separate line item, meaning it can’t get drowned out or grouped with other actions. It also shows up separately in push notifications as well if the user still has those active…

    SEO Nickin Social How To's- 7 readers -
  • How Not To Handle Brand Crisis On Twitter

    … Do You Have A Crisis Plan For Your Brand? Today I am doing something a little different. I want to share a story, a really good example of how brands should NOT handle crisis or negativity on Twitter. One of my clients, Alexis who owns a high end diesel car dealership in the UK came to me and shared a experience she had with a brand and how…

    John Paul Aguiar/ Money Dummy Blogin Social Twitter How To's- 6 readers -
  • You’ve Got Brand Ambassadors. Now What?

    … are not able to provide a fresh set of eyes to brand image or a user experience. Your own opinion cannot be trusted. However, passionate brand fans who weigh in on different components of your brand bring both passion and the perspective of the consumers you are targeting. Do you have any tips or questions when it comes to a brand ambassador strategy? Let’s chat in the comments below, and cheers to a good discussion! …

    Kristen Matthews/ Convince and Convert- 11 readers -
  • Newcastle Is Crowdfunding Their Super Bowl Ad

    …. At the end of the day, the Super Bowl TV commercial also needs to be innovative. Should Newcastle continue to think outside of the box and partner with interesting brands, this may just live up to the company’s goal of delivering “the most exciting, jam-packed, fiscally responsible game day ad ever.” Want to follow along with this campaign? Visit NewcastleBandofBrands.com. …

    Jessica Gioglio/ Convince and Convert- 14 readers -
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