Brand Strategy

  • B2B Marketing: Using behavioral data to create a customer-centric website

    … “DLT is a value-added reseller. We work with the public sector, pairing some of the leading technologies and software solutions in the industry and helping to deliver those into the public sector,” said Tom Mahoney, Director, Marketing Operations, DLT. The company helps to eliminate the obstacles to getting cutting-edge products and services…

    MarketingSherpa Blog- 20 readers -
  • Power of Emotion: 8 Foundations to a More Human Brand

    … Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. Branding strategies…

    Pam Moore/ Pam Marketing Nutin Social Content- 21 readers -
  • Brand Strategy: Leveraging Current Events & Marketing Trends

    …, there have been similar trends in the past that brands have capitalized on. here are some of my favorite examples that demonstrate brands leveraging pop culture themes for campaigns and marketing strategies. Virgin The passing of the same-sex marriage bill was a landmark event in the UK in 2013, welcomed by the public and many politicians. UK-based…

    ROI Factor Blog- 28 readers -
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