Brand Strategy

    • Branding Strategy: So You Want to Hire a Digital Agency?

      You’ve decided the time has come to bring on a team to make your digital dreams a reality. Here are 10 things to think about before you seal the deal. 1. What Kind of Business Do You Have? Different kinds of business models and industries have disparate digital needs. Have you identified your business model, your industry, and the opportunity? If not, there’s no reason to panic.

      ROI Factor Blog- 10 readers -
  • Brand Strategy: Leveraging Current Events & Marketing Trends

    … Opportunistic advertising surely isn’t a new phenomenon. However, pop culture has never been as widely transmitted as it is today. Thanks to the constant presence and persuasiveness of social media and the internet, consumers are now far more receptive to public interests. Brands are taking advantage of the ever-growing collection of pop culture…

    ROI Factor Blog- 14 readers -
  • 10 Tips to Protect Your Online Brand Reputation

    … Zoom Factor podcast where I share 10 solid tips to help you protect your online brand reputation. Trust me, this is something every business leader, digital and social marketer should care about. If it’s not keeping you up at night you should ask yourself why. Is it because you are proactively managing it or is it because you are ignoring…

    Pam Marketing Nutin Social Mobile Content- 31 readers -
  • 10 Stupid Social Media Marketing Tactics You Must Stop Now

    … / template) Content Editorial Calendar Podcast Tutorial (episode 77) 8 Steps to Develop a Social Business Plan (white paper) How to Subscribe to Social Zoom Factor Podcast iTunes Stitcher SoundCloud Related Stories Influencer Marketing & Brands: Top 10 Mistakes Marketers are Making & How to Fix Them Ready, Set, Action! How to Activate Your Social Media Communities & Audience Social Marketers, It’s Time to Put Down the Megaphone and Deliver Value …

    Pam Marketing Nutin Social EMail- 17 readers -
  • How To Grow a Brand on Instagram

    … be part of your overall growth strategy. Following Following is one of the easiest ways to get individual attention on Instagram. In the notification feed it shows up as a separate line item, meaning it can’t get drowned out or grouped with other actions. It also shows up separately in push notifications as well if the user still has those active…

    SEO Nickin Social How To's- 5 readers -
  • How Not To Handle Brand Crisis On Twitter

    … it squarely on themselves, bad mistake. They let a small mistake grow into a huge issue that has now cost who knows how many customers and potential customer. Social Media is like Love, when it is good, it is GOOD, but when it is bad, it is BAD! Having a brand crisis plan in place is just as important as having a plan on how to use Twitter to grow your brand. Tags: brand crisis, brand disaster, brand strategy, Branding, branding strategy, small business, Twitter, twitter crisis …

    John Paul Aguiar/ Money Dummy Blogin Social Twitter How To's- 6 readers -
  • You’ve Got Brand Ambassadors. Now What?

    … are not able to provide a fresh set of eyes to brand image or a user experience. Your own opinion cannot be trusted. However, passionate brand fans who weigh in on different components of your brand bring both passion and the perspective of the consumers you are targeting. Do you have any tips or questions when it comes to a brand ambassador strategy? Let’s chat in the comments below, and cheers to a good discussion! …

    Kristen Matthews/ Convince and Convert- 9 readers -
  • Newcastle Is Crowdfunding Their Super Bowl Ad

    …) So, will it work? It wouldn’t be surprising for this initiative to pique the interest of similarly-sized brands, as the publicity around this has been strong. There’s something inspiring about a few brands with smaller marketing budgets coming together for their moment in the spotlight at the Super Bowl. However, publicity will only go so far…

    Jessica Gioglio/ Convince and Convert- 12 readers -
  • 15 Things Smart Marketers Never Do on Facebook

    … don’t understand the ecosystem, how you can best fit within it to build relationships and your brand, you may wind up hurting your brand more than helping it. It is is as important to understand not only best practices but also worst practices that can damage your personal brand, corporate brand and business success when it comes to social media…

    Pam Marketing Nutin Social Content Facebook Twitter Blogging- 10 readers -