Brand Strategy

  • Branding Strategy: So You Want to Hire a Digital Agency?

    … your positioning. You want to be the best in your industry, and stand out because of your unique offerings. Have you assessed the marketplace to identify your competitors? Sometimes this is very straightforward, with other brands in the same vertical as your business. Other times this is not as clear, as your company’s offerings may be similar…

    ROI Factor Blog- 25 readers -
  • Brand Strategy: Leveraging Current Events & Marketing Trends

    … Opportunistic advertising surely isn’t a new phenomenon. However, pop culture has never been as widely transmitted as it is today. Thanks to the constant presence and persuasiveness of social media and the internet, consumers are now far more receptive to public interests. Brands are taking advantage of the ever-growing collection of pop culture…

    ROI Factor Blog- 27 readers -
  • 10 Tips to Protect Your Online Brand Reputation

    … with your audience online Why you need a brand strategy with plans and goals Importance of online brand experience including mobile responsive websites and blogs Hugging your haters Differentiating from competition via branding Supporting Resources: 15 Tips to Zoom Your Brand (white paper) Twitter Persona Worksheet Personal…

    Pam Marketing Nutin Social Mobile Content- 40 readers -
  • 10 Stupid Social Media Marketing Tactics You Must Stop Now

    … / template) Content Editorial Calendar Podcast Tutorial (episode 77) 8 Steps to Develop a Social Business Plan (white paper) How to Subscribe to Social Zoom Factor Podcast iTunes Stitcher SoundCloud Related Stories Influencer Marketing & Brands: Top 10 Mistakes Marketers are Making & How to Fix Them Ready, Set, Action! How to Activate Your Social Media Communities & Audience Social Marketers, It’s Time to Put Down the Megaphone and Deliver Value …

    Pam Marketing Nutin Social EMail- 22 readers -
  • How To Grow a Brand on Instagram

    … for partnerships with larger gardening brands The Process In a Nutshell Finding people with a large following of our target demographic. Analyzing their accounts to see what they share and how they share it. Developing a repeatable, automatable strategy for connecting with the people that follow those accounts. Layering on levels of engagement…

    SEO Nickin Social How To's- 9 readers -
  • How Not To Handle Brand Crisis On Twitter

    … it squarely on themselves, bad mistake. They let a small mistake grow into a huge issue that has now cost who knows how many customers and potential customer. Social Media is like Love, when it is good, it is GOOD, but when it is bad, it is BAD! Having a brand crisis plan in place is just as important as having a plan on how to use Twitter to grow your brand. Tags: brand crisis, brand disaster, brand strategy, Branding, branding strategy, small business, Twitter, twitter crisis …

    John Paul Aguiar/ Money Dummy Blogin Social Twitter How To's- 8 readers -
  • You’ve Got Brand Ambassadors. Now What?

    … are not able to provide a fresh set of eyes to brand image or a user experience. Your own opinion cannot be trusted. However, passionate brand fans who weigh in on different components of your brand bring both passion and the perspective of the consumers you are targeting. Do you have any tips or questions when it comes to a brand ambassador strategy? Let’s chat in the comments below, and cheers to a good discussion! …

    Kristen Matthews/ Convince and Convert- 17 readers -
  • Newcastle Is Crowdfunding Their Super Bowl Ad

    …) So, will it work? It wouldn’t be surprising for this initiative to pique the interest of similarly-sized brands, as the publicity around this has been strong. There’s something inspiring about a few brands with smaller marketing budgets coming together for their moment in the spotlight at the Super Bowl. However, publicity will only go so far…

    Jessica Gioglio/ Convince and Convert- 19 readers -
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