Brand Strategy

  • B2B Marketing: Using behavioral data to create a customer-centric website

    … live event interviews, and producing video content. She earned her Bachelor of Arts in English Literature, Mass Communications and Film Studies from Saint Mary’s College in Notre Dame, Ind., and was a correspondent for USA Today College prior to joining MECLABS Institute. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: Marketing Tags: B2B marketing, brand strategy, DLT, marketing solutions, processes, Thomas Mahoney …

    MarketingSherpa Blog- 20 readers -
  • Power of Emotion: 8 Foundations to a More Human Brand

    … Did you know that brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands? As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. Branding strategies…

    Pam Moore/ Pam Marketing Nutin Social Content- 21 readers -
  • Branding Strategy: So You Want to Hire a Digital Agency?

    … your positioning. You want to be the best in your industry, and stand out because of your unique offerings. Have you assessed the marketplace to identify your competitors? Sometimes this is very straightforward, with other brands in the same vertical as your business. Other times this is not as clear, as your company’s offerings may be similar…

    ROI Factor Blog- 33 readers -
  • Brand Strategy: Leveraging Current Events & Marketing Trends

    … Opportunistic advertising surely isn’t a new phenomenon. However, pop culture has never been as widely transmitted as it is today. Thanks to the constant presence and persuasiveness of social media and the internet, consumers are now far more receptive to public interests. Brands are taking advantage of the ever-growing collection of pop culture…

    ROI Factor Blog- 27 readers -
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