Brand Strategy

  • Branding Strategy: So You Want to Hire a Digital Agency?

    … your positioning. You want to be the best in your industry, and stand out because of your unique offerings. Have you assessed the marketplace to identify your competitors? Sometimes this is very straightforward, with other brands in the same vertical as your business. Other times this is not as clear, as your company’s offerings may be similar…

    ROI Factor Blog- 18 readers -
  • Brand Strategy: Leveraging Current Events & Marketing Trends

    …, there have been similar trends in the past that brands have capitalized on. here are some of my favorite examples that demonstrate brands leveraging pop culture themes for campaigns and marketing strategies. Virgin The passing of the same-sex marriage bill was a landmark event in the UK in 2013, welcomed by the public and many politicians. UK-based…

    ROI Factor Blog- 18 readers -
  • 10 Tips to Protect Your Online Brand Reputation

    … with your audience online Why you need a brand strategy with plans and goals Importance of online brand experience including mobile responsive websites and blogs Hugging your haters Differentiating from competition via branding Supporting Resources: 15 Tips to Zoom Your Brand (white paper) Twitter Persona Worksheet Personal…

    Pam Marketing Nutin Social Mobile Content- 35 readers -
  • 10 Stupid Social Media Marketing Tactics You Must Stop Now

    … Failing to plan is planning to fail. When it comes to anything in life or business, you get what you put into it. Although many smart marketers and business leaders know what they need to do to achieve real business results when it comes to marketing and integrating social media into their business, the truth is far too many are still searching…

    Pam Marketing Nutin Social EMail- 18 readers -
  • How To Grow a Brand on Instagram

    … for partnerships with larger gardening brands The Process In a Nutshell Finding people with a large following of our target demographic. Analyzing their accounts to see what they share and how they share it. Developing a repeatable, automatable strategy for connecting with the people that follow those accounts. Layering on levels of engagement…

    SEO Nickin Social How To's- 7 readers -
  • How Not To Handle Brand Crisis On Twitter

    … Do You Have A Crisis Plan For Your Brand? Today I am doing something a little different. I want to share a story, a really good example of how brands should NOT handle crisis or negativity on Twitter. One of my clients, Alexis who owns a high end diesel car dealership in the UK came to me and shared a experience she had with a brand and how…

    John Paul Aguiar/ Money Dummy Blogin Social Twitter How To's- 6 readers -
  • You’ve Got Brand Ambassadors. Now What?

    …) Perfect Balance of Communication One of the most important jobs a marketer has when managing a network of brand ambassadors is communicating with them. This is not to be confused with mass emailing them, asking them for constant favors or only checking in once a year. Bhakti told me they consciously touch base on a personal level…

    Kristen Matthews/ Convince and Convert- 10 readers -
  • Newcastle Is Crowdfunding Their Super Bowl Ad

    …) So, will it work? It wouldn’t be surprising for this initiative to pique the interest of similarly-sized brands, as the publicity around this has been strong. There’s something inspiring about a few brands with smaller marketing budgets coming together for their moment in the spotlight at the Super Bowl. However, publicity will only go so far…

    Jessica Gioglio/ Convince and Convert- 13 readers -
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