Brand Strategy

  • B2B Marketing: Using behavioral data to create a customer-centric website

    … “DLT is a value-added reseller. We work with the public sector, pairing some of the leading technologies and software solutions in the industry and helping to deliver those into the public sector,” said Tom Mahoney, Director, Marketing Operations, DLT. The company helps to eliminate the obstacles to getting cutting-edge products and services…

    MarketingSherpa Blog- 18 readers -
  • Power of Emotion: 8 Foundations to a More Human Brand

    … marketing strategy) Your Logo is Not Your Brand – Brand Strategy in a Nut Shell You Are the Media! Social Brand Humanization: Authenticity vs Transparency 50 Ways to Inspire Your Audience (white paper) 10 Tips to Focus on Needs of Your Customer 8 Steps to Develop a Social Business Plan (white paper) Free webinars: We are also launching…

    Pam Moore/ Pam Marketing Nutin Social Content- 21 readers -
  • Branding Strategy: So You Want to Hire a Digital Agency?

    … your positioning. You want to be the best in your industry, and stand out because of your unique offerings. Have you assessed the marketplace to identify your competitors? Sometimes this is very straightforward, with other brands in the same vertical as your business. Other times this is not as clear, as your company’s offerings may be similar…

    ROI Factor Blog- 31 readers -
  • Brand Strategy: Leveraging Current Events & Marketing Trends

    …, there have been similar trends in the past that brands have capitalized on. here are some of my favorite examples that demonstrate brands leveraging pop culture themes for campaigns and marketing strategies. Virgin The passing of the same-sex marriage bill was a landmark event in the UK in 2013, welcomed by the public and many politicians. UK-based…

    ROI Factor Blog- 27 readers -
  • 10 Tips to Protect Your Online Brand Reputation

    … Zoom Factor podcast where I share 10 solid tips to help you protect your online brand reputation. Trust me, this is something every business leader, digital and social marketer should care about. If it’s not keeping you up at night you should ask yourself why. Is it because you are proactively managing it or is it because you are ignoring…

    Pam Marketing Nutin Social Mobile Content- 43 readers -
  • 10 Stupid Social Media Marketing Tactics You Must Stop Now

    … / template) Content Editorial Calendar Podcast Tutorial (episode 77) 8 Steps to Develop a Social Business Plan (white paper) How to Subscribe to Social Zoom Factor Podcast iTunes Stitcher SoundCloud Related Stories Influencer Marketing & Brands: Top 10 Mistakes Marketers are Making & How to Fix Them Ready, Set, Action! How to Activate Your Social Media Communities & Audience Social Marketers, It’s Time to Put Down the Megaphone and Deliver Value …

    Pam Marketing Nutin Social EMail- 28 readers -
  • How To Grow a Brand on Instagram

    … for partnerships with larger gardening brands The Process In a Nutshell Finding people with a large following of our target demographic. Analyzing their accounts to see what they share and how they share it. Developing a repeatable, automatable strategy for connecting with the people that follow those accounts. Layering on levels of engagement…

    SEO Nickin Social How To's- 13 readers -
  • How Not To Handle Brand Crisis On Twitter

    … it squarely on themselves, bad mistake. They let a small mistake grow into a huge issue that has now cost who knows how many customers and potential customer. Social Media is like Love, when it is good, it is GOOD, but when it is bad, it is BAD! Having a brand crisis plan in place is just as important as having a plan on how to use Twitter to grow your brand. Tags: brand crisis, brand disaster, brand strategy, Branding, branding strategy, small business, Twitter, twitter crisis …

    John Paul Aguiar/ Money Dummy Blogin Social Twitter How To's- 8 readers -
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