Brand Strategy

  • Branding Strategy: So You Want to Hire a Digital Agency?

    … your positioning. You want to be the best in your industry, and stand out because of your unique offerings. Have you assessed the marketplace to identify your competitors? Sometimes this is very straightforward, with other brands in the same vertical as your business. Other times this is not as clear, as your company’s offerings may be similar…

    ROI Factor Blog- 15 readers -
  • Brand Strategy: Leveraging Current Events & Marketing Trends

    …, there have been similar trends in the past that brands have capitalized on. here are some of my favorite examples that demonstrate brands leveraging pop culture themes for campaigns and marketing strategies. Virgin The passing of the same-sex marriage bill was a landmark event in the UK in 2013, welcomed by the public and many politicians. UK-based…

    ROI Factor Blog- 17 readers -
  • 10 Tips to Protect Your Online Brand Reputation

    … Branding tips for Speakers, Consultants and Business Leaders (Google Hangout Video) Brand Strategy in a Nutshell Zoom Your Brand Keynote Presentation (slideshare) 15 Tips to Build a Mobile Marketing Plan and Strategy 8 Tips to Zoom Your Brand on Twitter (episode 79) Audience Analysis Worksheet Band Humanization in a Nutshell (episode 5…

    Pam Marketing Nutin Social Mobile Content- 33 readers -
  • 10 Stupid Social Media Marketing Tactics You Must Stop Now

    … Failing to plan is planning to fail. When it comes to anything in life or business, you get what you put into it. Although many smart marketers and business leaders know what they need to do to achieve real business results when it comes to marketing and integrating social media into their business, the truth is far too many are still searching…

    Pam Marketing Nutin Social EMail- 18 readers -
  • How To Grow a Brand on Instagram

    … for partnerships with larger gardening brands The Process In a Nutshell Finding people with a large following of our target demographic. Analyzing their accounts to see what they share and how they share it. Developing a repeatable, automatable strategy for connecting with the people that follow those accounts. Layering on levels of engagement…

    SEO Nickin Social How To's- 6 readers -
  • How Not To Handle Brand Crisis On Twitter

    … it squarely on themselves, bad mistake. They let a small mistake grow into a huge issue that has now cost who knows how many customers and potential customer. Social Media is like Love, when it is good, it is GOOD, but when it is bad, it is BAD! Having a brand crisis plan in place is just as important as having a plan on how to use Twitter to grow your brand. Tags: brand crisis, brand disaster, brand strategy, Branding, branding strategy, small business, Twitter, twitter crisis …

    John Paul Aguiar/ Money Dummy Blogin Social Twitter How To's- 6 readers -
  • You’ve Got Brand Ambassadors. Now What?

    … are not able to provide a fresh set of eyes to brand image or a user experience. Your own opinion cannot be trusted. However, passionate brand fans who weigh in on different components of your brand bring both passion and the perspective of the consumers you are targeting. Do you have any tips or questions when it comes to a brand ambassador strategy? Let’s chat in the comments below, and cheers to a good discussion! …

    Kristen Matthews/ Convince and Convert- 10 readers -
  • Newcastle Is Crowdfunding Their Super Bowl Ad

    …. At the end of the day, the Super Bowl TV commercial also needs to be innovative. Should Newcastle continue to think outside of the box and partner with interesting brands, this may just live up to the company’s goal of delivering “the most exciting, jam-packed, fiscally responsible game day ad ever.” Want to follow along with this campaign? Visit NewcastleBandofBrands.com. …

    Jessica Gioglio/ Convince and Convert- 13 readers -
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