Brand Strorytelling

    • American Express’ “SPENT” – Storytelling via Documentary

      Some brands excel at telling the real life stories of their customers via documentary short films. American Express is one such brand. 2 years ago they produced a film about the nearly 70 million Americans locked out of traditional financial services. The aim? to spark a movement for hope and change.

      Omar Kattan/ Omar Kattan- 13 readers -
  • ASTON MARTIN – A BRAND STORY WITH THE ULTIMATE PROTAGONIST

    … TRULY UNIQUE WITHIN AUTOMOTIVE HISTORY. Founded in 1913 by Robert Bamford and Lionel Martin as ‘Bamford & Martin Ltd’, the company has developed into an iconic brand synonymous with high performance and elegance. 1914 saw the birth of the name ‘Aston Martin’ following Martin’s successful run at the Aston Hill Climb in Buckinghamshire, England…

    Omar Kattan/ Omar Kattan- 10 readers -
  • How Dominos Used The Rebirth Story Plot To Bounce-Back To Glory

    … In a previous post I wrote about the 7 archetypal plots used by brands to tell stories that capture our hearts, minds and imagination. Here’s how Dominos used the Rebirth plot to rebound their brand from failure to glory literally overnight. In the years leading up to 2009 Dominos was facing a product quality crisis with wide-spread criticism…

    Omar Kattan/ Omar Kattan- 18 readers -
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