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When you think of Aston Martin, what comes to mind? For me, it’s James Bond and all the exciting car chases. It’s probably what comes to your mind also? But, beyond the James Bond association, the Aston Martin story is actually just as interesting. According to their website: A RICH AND PRESTIGIOUS HERITAGE DEFINES ASTON MARTIN AS SOMETHING TRULY UNIQUE WITHIN AUTOMOTIVE HISTORY.
… In a previous post I wrote about the 7 archetypal plots used by brands to tell stories that capture our hearts, minds and imagination. Here’s how Dominos used the Rebirth plot to rebound their brand from failure to glory literally overnight. In the years leading up to 2009 Dominos was facing a product quality crisis with wide-spread criticism…
… I recently watched the launch of PowerWall by Elon Musk; and while he’s not quite Steve Jobs, he does use the same storied approach to product launches. Watch his launch of #PowerWall and if, like me, your business relies on constant new business pitches to grow or if you’re an entrepreneur trying to secure funding or want to launch a product…