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Some brands excel at telling the real life stories of their customers via documentary short films. American Express is one such brand. 2 years ago they produced a film about the nearly 70 million Americans locked out of traditional financial services. The aim? to spark a movement for hope and change.
… TRULY UNIQUE WITHIN AUTOMOTIVE HISTORY. Founded in 1913 by Robert Bamford and Lionel Martin as ‘Bamford & Martin Ltd’, the company has developed into an iconic brand synonymous with high performance and elegance. 1914 saw the birth of the name ‘Aston Martin’ following Martin’s successful run at the Aston Hill Climb in Buckinghamshire, England…
… In a previous post I wrote about the 7 archetypal plots used by brands to tell stories that capture our hearts, minds and imagination. Here’s how Dominos used the Rebirth plot to rebound their brand from failure to glory literally overnight. In the years leading up to 2009 Dominos was facing a product quality crisis with wide-spread criticism…
… I recently watched the launch of PowerWall by Elon Musk; and while he’s not quite Steve Jobs, he does use the same storied approach to product launches. Watch his launch of #PowerWall and if, like me, your business relies on constant new business pitches to grow or if you’re an entrepreneur trying to secure funding or want to launch a product…