Brand Strorytelling

  • American Express’ “SPENT” – Storytelling via Documentary

    … Some brands excel at telling the real life stories of their customers via documentary short films. American Express is one such brand. 2 years ago they produced a film about the nearly 70 million Americans locked out of traditional financial services. The aim? to spark a movement for hope and change. American Express cited CFSI’s November…

    Omar Kattan/ Omar Kattan- 17 readers -

    …. Within a year the first aston martin had been built and registered with the name and by 1920 the business had relocated to Kensington. The rest, as they say, is glorious history which you can read via this elegant slideshow recounting their story. THE ULTIMATE PROTAGONIST Back to why I, and so many others like me love the car so much, it’s…

    Omar Kattan/ Omar Kattan- 15 readers -
  • How Dominos Used The Rebirth Story Plot To Bounce-Back To Glory

    … In a previous post I wrote about the 7 archetypal plots used by brands to tell stories that capture our hearts, minds and imagination. Here’s how Dominos used the Rebirth plot to rebound their brand from failure to glory literally overnight. In the years leading up to 2009 Dominos was facing a product quality crisis with wide-spread criticism…

    Omar Kattan/ Omar Kattan- 25 readers -
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