Brand Trust

  • Study: Brand Content Drives Massive Brand Lift

    … associations, brand trust, likelihood to purchase, and net promoter score. Engaged subscribers had a net promoter score nearly 3x that of unengaged subscribers. On average, engaged subscribers rated our brand an 8.12 on a scale of 1 to 10, double that of our SaaS competitors (which ranged from 2.37 to 3.54), and on par with how they rated The New York…

    The Content Strategistin EMail Content- 18 readers -
  • 5 Ingredients of Effective Lead Nurturing

    … (MarketingSherpa). Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (Marketo). Nurtured leads makes 47% larger purchases than non-nurtured leads (The Annuitas Group). But how do you make sure your lead nurturing efforts are actually engaging your audience? Every successful lead nurturing piece shares five…

    Convince and Convertin EMail Content- 16 readers -
  • 5 Tips for Finding the Right Social Influencers for Your Brand

    … of teens, pet lovers, marathon runners, tech fanatics, and organic cooks. The concept of partnering with bloggers and other active social media users is called “influencer marketing”. It is based on the premise of finding influencers in your niche to create and distribute relevant content and share it in an authentic and transparent way. Finding…

    Convince and Convertin Social Content- 6 readers -
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