Brand Trust

  • Study: Brand Content Drives Massive Brand Lift

    … associations, brand trust, likelihood to purchase, and net promoter score. Engaged subscribers had a net promoter score nearly 3x that of unengaged subscribers. On average, engaged subscribers rated our brand an 8.12 on a scale of 1 to 10, double that of our SaaS competitors (which ranged from 2.37 to 3.54), and on par with how they rated The New York…

    The Content Strategistin EMail Content- 22 readers -
  • 5 Ingredients of Effective Lead Nurturing

    … (MarketingSherpa). Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (Marketo). Nurtured leads makes 47% larger purchases than non-nurtured leads (The Annuitas Group). But how do you make sure your lead nurturing efforts are actually engaging your audience? Every successful lead nurturing piece shares five…

    Convince and Convertin EMail Content- 19 readers -
  • 5 Tips for Finding the Right Social Influencers for Your Brand

    … and move on. Whether you sell fitness and health products, tour packages, or home services, a single positive recommendation from a trusted source can trump even your most beautifully written copy or most engaging video demonstration. And while brand-crafted content is useful and can help build trust with customers, sometimes the most influential…

    Convince and Convertin Social Content- 7 readers -
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