Brand Trust

  • Study: Brand Content Drives Massive Brand Lift

    … When you’re creating content for a brand, there are some obvious goals: audience share, email subscribers, lead generation, lead nurturing, revenue generation and attribution, not getting fired. For B2B companies like Contently, “content to conversion” is the mantra, and for good reason: Thanks to software platforms like Marketo and Salesforce…

    The Content Strategistin EMail Content- 20 readers -
  • 5 Ingredients of Effective Lead Nurturing

    … (MarketingSherpa). Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost (Marketo). Nurtured leads makes 47% larger purchases than non-nurtured leads (The Annuitas Group). But how do you make sure your lead nurturing efforts are actually engaging your audience? Every successful lead nurturing piece shares five…

    Convince and Convertin EMail Content- 17 readers -
  • 5 Tips for Finding the Right Social Influencers for Your Brand

    … of teens, pet lovers, marathon runners, tech fanatics, and organic cooks. The concept of partnering with bloggers and other active social media users is called “influencer marketing”. It is based on the premise of finding influencers in your niche to create and distribute relevant content and share it in an authentic and transparent way. Finding…

    Convince and Convertin Social Content- 6 readers -
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