Brand Trust

  • Study: Brand Content Drives Massive Brand Lift

    … marketers believe it’s where content provides the most value. The question for us was: How do we know? And so we set out to measure how the 60,000+ people who subscribe to our newsletter—which comes jam-packed with four fresh stories every day—feel about Contently as a brand, and how the amount of content they consume impacts their opinion…

    The Content Strategistin EMail Content- 21 readers -
  • 5 Ingredients of Effective Lead Nurturing

    … Contact information is easy to get, but how do you turn a lead into a customer? There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. In fact: 79% of marketing leads never convert to sales. Lack of lead nurturing is the common cause for poor performance…

    Convince and Convertin EMail Content- 17 readers -
  • 5 Tips for Finding the Right Social Influencers for Your Brand

    … and move on. Whether you sell fitness and health products, tour packages, or home services, a single positive recommendation from a trusted source can trump even your most beautifully written copy or most engaging video demonstration. And while brand-crafted content is useful and can help build trust with customers, sometimes the most influential…

    Convince and Convertin Social Content- 6 readers -
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