Brand Trust

  • Study: Brand Content Drives Massive Brand Lift

    …: If you can produce content good enough to compel a reader to subscribe to your newsletter, they’re likely to have a good opinion of your brand even if they don’t click your emails regularly. We also wanted to gauge these ratings against a couple of benchmarks: our competitors in the SaaS content marketing space (Kapost, NewsCred, Opal, Percolate…

    The Content Strategistin EMail Content- 24 readers -
  • 5 Ingredients of Effective Lead Nurturing

    …. Create trust by offering a variety of levels for leads to opt into, clearly outlining the goals and setting expectations, and then delivering exactly what you’ve promised. Buyers respond to brands they trust. Your Communication Should Be Relevant Who is your audience? What do they want from you, and when? How are you improving? If you don’t know…

    Convince and Convertin EMail Content- 20 readers -
  • 5 Tips for Finding the Right Social Influencers for Your Brand

    … and move on. Whether you sell fitness and health products, tour packages, or home services, a single positive recommendation from a trusted source can trump even your most beautifully written copy or most engaging video demonstration. And while brand-crafted content is useful and can help build trust with customers, sometimes the most influential…

    Convince and Convertin Social Content- 7 readers -
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