Brand Trust

  • Study: Brand Content Drives Massive Brand Lift

    … When you’re creating content for a brand, there are some obvious goals: audience share, email subscribers, lead generation, lead nurturing, revenue generation and attribution, not getting fired. For B2B companies like Contently, “content to conversion” is the mantra, and for good reason: Thanks to software platforms like Marketo and Salesforce…

    The Content Strategistin EMail Content- 21 readers -
  • 5 Ingredients of Effective Lead Nurturing

    …. Create trust by offering a variety of levels for leads to opt into, clearly outlining the goals and setting expectations, and then delivering exactly what you’ve promised. Buyers respond to brands they trust. Your Communication Should Be Relevant Who is your audience? What do they want from you, and when? How are you improving? If you don’t know…

    Convince and Convertin EMail Content- 17 readers -
  • 5 Tips for Finding the Right Social Influencers for Your Brand

    … of teens, pet lovers, marathon runners, tech fanatics, and organic cooks. The concept of partnering with bloggers and other active social media users is called “influencer marketing”. It is based on the premise of finding influencers in your niche to create and distribute relevant content and share it in an authentic and transparent way. Finding…

    Convince and Convertin Social Content- 6 readers -