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… Since Super Bowl XLVII, consumer brands have been falling over themselves to insert their ads into people’s Twitter streams during cultural events. Stuff like this: This phenomenon, which ad people call “real-time marketing” (and others call Twitterjacking) was precipitated by Oreo’s infamous tweet, in which the cookie maker posted…
I’m proud to introduce a new series: a weekly TCS comic drawn by the immensely talented Martin Kozlowski. Because if we can’t laugh at ourselves, we’re doomed. There’s a good chance we’ll end up doing these more than once a week, as they’re pretty fun to brainstorm. (If you have any good ideas, or think our ideas suck, tweet me @joelazauskas.