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Since Super Bowl XLVII, consumer brands have been falling over themselves to insert their ads into people’s Twitter streams during cultural events. Stuff like this: This phenomenon, which ad people call “real-time marketing” (and others call Twitterjacking) was precipitated by Oreo’s infamous tweet, in which the cookie maker posted this to Twitter a few minutes after the stad ...
… that consistently top Reddit. They’re not hijacking the Golden Globes or trying to create a Serial podcast just because. Instead, they’re breaking news about CT scanners that can capture bones and organs in stunning detail. They’re revealing the vegetable farms of the future. And their stories are going viral because they’re awesome and original…