Brand Values

  • Is your brand identifiable by its values?

    … look at some examples of organisations that are readily identifiable by their brand values. It’s hard to go past the well-known leader is this space, online retailer Zappos. One core value of the Zappos brand is ‘deliver WOW through service’ and it certainly does that. Essentially Zappos offers free returns with a ‘no-questions-asked’ policy…

    Lush Digital- 23 readers -
  • Answer These 10 Questions to Build Your Twitter Brand

    … The best businesses on Twitter understand that they are building a brand with every tweet they send. The tone, content, timing, opinions, multimedia and more that make up their tweets impact how their audience perceives them. Many SMBs, however, don’t have the time or resources to put together a branding document or hold multiple meetings…

    Lauren Dugan/ AllTwitterin Social- 4 readers -
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