Brand Voice

  • A Guide to Finding Your Brand Voice

    … How important is a brand’s voice? Very! Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. In fact, a study by Forbes revealed that 43% of millennials rank authenticity over content when…

    Visual.lyin Content- 7 readers -
  • The 7 Building Blocks of a Solid Content Marketing Plan

    … releases. This might mean upgrading to something a little more robust than a simple Excel sheet. 4. Defining your brand voice Defining your brand voice is another way to maintain consistency throughout your content. Putting together a voice and tone guide will differentiate your brand, create a standard that you can measure quality content against…

    Visual.lyin Social Content- 7 readers -
  • Making B2B Content Fun to Create, Read and Share

    … Published 1 min ago 39 I must hear it five times a week or more: “Bill, your call is the one I look forward to the most.” “Working with your team is my fun project.“ It’s a sad reality for most B2B marketers these days that content marketing is getting harder, more laborious and less fun. As demands for planning, creation…

    Relevancein Content- 11 readers -
  • The 8 Characteristics of a “V”ery Good Brand

    …. Variation – And since you don’t want to look and sound like your peers, how to you differentiate yourself from them? What’s your Unique Value Proposition? Something has to be evident in your brand that sets you aside from your competitors. Virtue – It’s not enough nowadays to be great at what you do, you also have to have some admirable quality…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • 5 Things Indirectly Hindering Your Ability to Create Content

    … to eliminate a few and shorten the others to allow your content marketing team more time to actually get work done, not just talk about getting work done. By shortening the length of meetings, you can increase urgency and productivity within them. Failing to filter and prioritize interruptions Did you know the average person spends 2.6 hours per day…

    Relevancein Content- 8 readers -
  • How to Leverage the Power of Trending Topics

    … it in a clever and original way that’s also relatable to your brand voice and values. Playing with your product, brand colors, a key tagline, or tone of voice you’re known for can all be creative levers to pull in, depending on the topic. Do your research. And then do it again. It’s always important to look before you leap on social media. While humorous…

    Jessica Gioglio/ Convince and Convertin Social How To's- 3 readers -
  • The Rise of the Content-Driven Organization: A Change in Marketers’ Focus

    … to creating a brand identity and voice. Providing value above and beyond a product or service offering ensures customers understand you as a brand – and that understanding is core to any symbiotic relationship. Perhaps Peter Drucker said it best: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… The aim of marketing is to make selling superfluous.” – Peter Drucker …

    Andy Betts/ Relevancein Content- 26 readers -
  • Turning Social Media Campaigns into Online Sales

    …, and drive sales. So, what are some ways your organization can convert their social media efforts into sales? Tell Them What You Want Ask your audience to do something. You’re a resource in your industry on your social media platforms, but are you sending the right message? Tell your followers what you want them to do by providing a strong CTA in your…

    Kate Endres/ ROI Factor Blogin Social- 9 readers -
  • How to Design a Social Media Campaign

    … Do you need to set up a social media campaign? Do you know how to get started? Establishing a strong team and a day-to-day plan are important for any successful social media campaign. In this article I’ll show you the five core elements you need to build a social media marketing campaign that works. Read more to discover what you need…

    Debbie Hemley/ Social Media Examinerin Social How To's- 29 readers -
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