Brand Voice

  • A Guide to Finding Your Brand Voice

    … How important is a brand’s voice? Very! Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. In fact, a study by Forbes revealed that 43% of millennials rank authenticity over content when…

    Visual.lyin Content- 7 readers -
  • Making B2B Content Fun to Create, Read and Share

    … that make you approachable. Swap out the logo. (Turn off the lights.) Can we still tell it’s you? How to Create Strong Brand Voice: Marketers are brilliant people, but we don’t always follow our own advice. Most of us create personas for our content. We use short names like Anne and Steve to describe who the person is in each target segment, how…

    Relevancein Content- 14 readers -
  • The 8 Characteristics of a “V”ery Good Brand

    …. Variation – And since you don’t want to look and sound like your peers, how to you differentiate yourself from them? What’s your Unique Value Proposition? Something has to be evident in your brand that sets you aside from your competitors. Virtue – It’s not enough nowadays to be great at what you do, you also have to have some admirable quality…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • 5 Things Indirectly Hindering Your Ability to Create Content

    … to stroll in at 10 a.m., take an extended lunch break, and leave around 7 p.m. The moral of the story is to avoid letting rigid schedules kill productivity. Not developing your brand voice Nothing is more debilitating to a writer than not knowing what type of voice or style to use. And how are your writers supposed to know what tone to write in if you…

    Relevancein Content- 8 readers -
  • How to Leverage the Power of Trending Topics

    … it in a clever and original way that’s also relatable to your brand voice and values. Playing with your product, brand colors, a key tagline, or tone of voice you’re known for can all be creative levers to pull in, depending on the topic. Do your research. And then do it again. It’s always important to look before you leap on social media. While humorous…

    Jessica Gioglio/ Convince and Convertin Social How To's- 3 readers -
  • The Rise of the Content-Driven Organization: A Change in Marketers’ Focus

    … to creating a brand identity and voice. Providing value above and beyond a product or service offering ensures customers understand you as a brand – and that understanding is core to any symbiotic relationship. Perhaps Peter Drucker said it best: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… The aim of marketing is to make selling superfluous.” – Peter Drucker …

    Andy Betts/ Relevancein Content- 33 readers -
  • Turning Social Media Campaigns into Online Sales

    …, and drive sales. So, what are some ways your organization can convert their social media efforts into sales? Tell Them What You Want Ask your audience to do something. You’re a resource in your industry on your social media platforms, but are you sending the right message? Tell your followers what you want them to do by providing a strong CTA in your…

    Kate Endres/ ROI Factor Blogin Social- 11 readers -
  • How to Design a Social Media Campaign

    … of the two provides us the information we need.” #5: Be True to Your Company Voice When your audience reads and listens to the content you produce, they’re not only hearing your message, they’re hearing the voice of your company—your tone, language and delivery (i.e., formal vs. conversational). Each time they hear your brand voice, it’s a good bet…

    Debbie Hemley/ Social Media Examinerin Social How To's- 33 readers -
Get the top posts daily into your mailbox!
More from around the web