Brand Voice

  • A Guide to Finding Your Brand Voice

    … choice and tone of their competitors and fail to stand out as true individual and thought leader in their particular industry. Creating a brand voice and making a conscious decision to bring it forward in your content gives you the tools you need to sound more human and relatable, and will ultimately go much further in building relationships…

    Visual.lyin Content- 7 readers -
  • The 7 Building Blocks of a Solid Content Marketing Plan

    … releases. This might mean upgrading to something a little more robust than a simple Excel sheet. 4. Defining your brand voice Defining your brand voice is another way to maintain consistency throughout your content. Putting together a voice and tone guide will differentiate your brand, create a standard that you can measure quality content against…

    Visual.lyin Social Content- 7 readers -
  • Making B2B Content Fun to Create, Read and Share

    … that make you approachable. Swap out the logo. (Turn off the lights.) Can we still tell it’s you? How to Create Strong Brand Voice: Marketers are brilliant people, but we don’t always follow our own advice. Most of us create personas for our content. We use short names like Anne and Steve to describe who the person is in each target segment, how…

    Relevancein Content- 12 readers -
  • The 8 Characteristics of a “V”ery Good Brand

    …. Variation – And since you don’t want to look and sound like your peers, how to you differentiate yourself from them? What’s your Unique Value Proposition? Something has to be evident in your brand that sets you aside from your competitors. Virtue – It’s not enough nowadays to be great at what you do, you also have to have some admirable quality…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • 5 Things Indirectly Hindering Your Ability to Create Content

    … to stroll in at 10 a.m., take an extended lunch break, and leave around 7 p.m. The moral of the story is to avoid letting rigid schedules kill productivity. Not developing your brand voice Nothing is more debilitating to a writer than not knowing what type of voice or style to use. And how are your writers supposed to know what tone to write in if you…

    Relevancein Content- 8 readers -
  • How to Leverage the Power of Trending Topics

    … Working in social media over the years, I thought I had a handle on wacky holiday occasions and memes. That is, until I moved to London and was introduced to #EdBallsDay. Morning all and Happy Ed Balls Day. Just spotted this at Balham. #EdBallsDay pic.twitter.com/rN6Rm5fiQN — Andy Lang (@HRH_Duke_of_Url) April 28, 2015 So, what exactly…

    Jessica Gioglio/ Convince and Convertin Social How To's- 3 readers -
  • The Rise of the Content-Driven Organization: A Change in Marketers’ Focus

    … to creating a brand identity and voice. Providing value above and beyond a product or service offering ensures customers understand you as a brand – and that understanding is core to any symbiotic relationship. Perhaps Peter Drucker said it best: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… The aim of marketing is to make selling superfluous.” – Peter Drucker …

    Andy Betts/ Relevancein Content- 30 readers -
  • The Answers to Your 18 Biggest Content Marketing Questions

    Here at Contently, we geek out harder on content marketing than a Batman nut at ComicCon. For us, the only thing better than content marketing is talking about content marketing. In that spirit, earlier this month we asked our Twitter followers if they had any pressing questions, and they responded in droves. Here are our answers, with some added context, examples, and love. 1.

    Erin Ward/ The Content Strategist- 14 readers -
  • Turning Social Media Campaigns into Online Sales

    …, and drive sales. So, what are some ways your organization can convert their social media efforts into sales? Tell Them What You Want Ask your audience to do something. You’re a resource in your industry on your social media platforms, but are you sending the right message? Tell your followers what you want them to do by providing a strong CTA in your…

    Kate Endres/ ROI Factor Blogin Social- 11 readers -
  • How to Design a Social Media Campaign

    … of the two provides us the information we need.” #5: Be True to Your Company Voice When your audience reads and listens to the content you produce, they’re not only hearing your message, they’re hearing the voice of your company—your tone, language and delivery (i.e., formal vs. conversational). Each time they hear your brand voice, it’s a good bet…

    Debbie Hemley/ Social Media Examinerin Social How To's- 29 readers -
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