Brand Voice

  • A Guide to Finding Your Brand Voice

    … How important is a brand’s voice? Very! Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. In fact, a study by Forbes revealed that 43% of millennials rank authenticity over content when…

    Visual.lyin Content- 7 readers -
  • The 7 Building Blocks of a Solid Content Marketing Plan

    … Marketers are creating more content than ever. According to the Content Marketing Institute, 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. The same study revealed that only 37…

    Visual.lyin Social Content- 7 readers -
  • Making B2B Content Fun to Create, Read and Share

    … that make you approachable. Swap out the logo. (Turn off the lights.) Can we still tell it’s you? How to Create Strong Brand Voice: Marketers are brilliant people, but we don’t always follow our own advice. Most of us create personas for our content. We use short names like Anne and Steve to describe who the person is in each target segment, how…

    Relevancein Content- 11 readers -
  • The 8 Characteristics of a “V”ery Good Brand

    …. Variation – And since you don’t want to look and sound like your peers, how to you differentiate yourself from them? What’s your Unique Value Proposition? Something has to be evident in your brand that sets you aside from your competitors. Virtue – It’s not enough nowadays to be great at what you do, you also have to have some admirable quality…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • 5 Things Indirectly Hindering Your Ability to Create Content

    … Published 3 mins ago 27 As a CMO or marketing manager, you’re so inundated with information that simply taking action is sometimes a major accomplishment. Your favorite blogs and periodicals tell you one thing, your management team tells you another, your friends and peers are discussing new strategies that contradict your current ones…

    Relevancein Content- 7 readers -
  • How to Leverage the Power of Trending Topics

    … it in a clever and original way that’s also relatable to your brand voice and values. Playing with your product, brand colors, a key tagline, or tone of voice you’re known for can all be creative levers to pull in, depending on the topic. Do your research. And then do it again. It’s always important to look before you leap on social media. While humorous…

    Jessica Gioglio/ Convince and Convertin Social How To's- 3 readers -
  • The Rise of the Content-Driven Organization: A Change in Marketers’ Focus

    … and content-driven organizations. Of course, a purely economical view (such as marginal utility theory, or that the consumer acts entirely rationally) is also falsified. Irrational consumer behavior, as cited in Dan Ariely’s book, Predictably Irrational, is to be expected. And, as marketers, we must equip ourselves to deal with this. Content enables…

    Andy Betts/ Relevancein Content- 24 readers -
  • Turning Social Media Campaigns into Online Sales

    … with your content. Your brand name is getting out there, boosting the strength of your brand, but why did you initially agree to join the social community? Sales. You want your social community to learn more about your product offering, and ultimately convert. Sign up for your newsletter, subscribe to your blog, contact you for more information…

    Kate Endres/ ROI Factor Blogin Social- 7 readers -
  • How to Design a Social Media Campaign

    … their campaign with Social Media Examiner. What do you think? What other steps do you use when planning a social media campaign? What have been some of your challenges while planning? Share your comments and thoughts in the space below. Tweet Tags: brand voice, debbie hemley, editorial calendar, social media campaign, social media marketing, social media planning …

    Debbie Hemley/ Social Media Examinerin Social How To's- 28 readers -
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