Brand Voice

  • A Guide to Finding Your Brand Voice

    … How important is a brand’s voice? Very! Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. In fact, a study by Forbes revealed that 43% of millennials rank authenticity over content when…

    Visual.lyin Content- 7 readers -
  • Making B2B Content Fun to Create, Read and Share

    … Published 1 min ago 39 I must hear it five times a week or more: “Bill, your call is the one I look forward to the most.” “Working with your team is my fun project.“ It’s a sad reality for most B2B marketers these days that content marketing is getting harder, more laborious and less fun. As demands for planning, creation…

    Relevancein Content- 9 readers -
  • The 8 Characteristics of a “V”ery Good Brand

    … preventing customers from improving their conversion rates. Over the last decade, though, my perception and appreciation for branding have changed significantly. Part of the issue was that as we logically troubleshot back to the source of the issue – we often identified gaps in the clients’ online efforts. If the client had a solid brand and voice…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • 5 Things Indirectly Hindering Your Ability to Create Content

    … to stroll in at 10 a.m., take an extended lunch break, and leave around 7 p.m. The moral of the story is to avoid letting rigid schedules kill productivity. Not developing your brand voice Nothing is more debilitating to a writer than not knowing what type of voice or style to use. And how are your writers supposed to know what tone to write in if you…

    Relevancein Content- 7 readers -
  • How to Leverage the Power of Trending Topics

    … it in a clever and original way that’s also relatable to your brand voice and values. Playing with your product, brand colors, a key tagline, or tone of voice you’re known for can all be creative levers to pull in, depending on the topic. Do your research. And then do it again. It’s always important to look before you leap on social media. While humorous…

    Jessica Gioglio/ Convince and Convertin Social How To's- 3 readers -
  • Turning Social Media Campaigns into Online Sales

    …, and drive sales. So, what are some ways your organization can convert their social media efforts into sales? Tell Them What You Want Ask your audience to do something. You’re a resource in your industry on your social media platforms, but are you sending the right message? Tell your followers what you want them to do by providing a strong CTA in your…

    Kate Endres/ ROI Factor Blogin Social- 7 readers -
  • How to Design a Social Media Campaign

    … their campaign with Social Media Examiner. What do you think? What other steps do you use when planning a social media campaign? What have been some of your challenges while planning? Share your comments and thoughts in the space below. Tweet Tags: brand voice, debbie hemley, editorial calendar, social media campaign, social media marketing, social media planning …

    Debbie Hemley/ Social Media Examinerin Social How To's- 25 readers -
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