Brand Voice

  • A Guide to Finding Your Brand Voice

    … How important is a brand’s voice? Very! Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. In fact, a study by Forbes revealed that 43% of millennials rank authenticity over content when…

    Visual.lyin Content- 10 readers -
  • Making B2B Content Fun to Create, Read and Share

    … Published 1 min ago 39 I must hear it five times a week or more: “Bill, your call is the one I look forward to the most.” “Working with your team is my fun project.“ It’s a sad reality for most B2B marketers these days that content marketing is getting harder, more laborious and less fun. As demands for planning, creation…

    Relevancein Content- 20 readers -
  • The 8 Characteristics of a “V”ery Good Brand

    … understand who we are. Vendee – A brand doesn’t simply represent the company – it also creates an emotional tie with the customer. Who do you serve? Is that reflected in your visuals and your voice? Coke, for example, has a classic appearance and a happy voice. But Red Bull is more pumped up and focused on its audience of hardcore sports…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • 5 Things Indirectly Hindering Your Ability to Create Content

    … to stroll in at 10 a.m., take an extended lunch break, and leave around 7 p.m. The moral of the story is to avoid letting rigid schedules kill productivity. Not developing your brand voice Nothing is more debilitating to a writer than not knowing what type of voice or style to use. And how are your writers supposed to know what tone to write in if you…

    Relevancein Content- 9 readers -
  • How to Leverage the Power of Trending Topics

    Working in social media over the years, I thought I had a handle on wacky holiday occasions and memes. That is, until I moved to London and was introduced to #EdBallsDay. Morning all and Happy Ed Balls Day. Just spotted this at Balham. #EdBallsDay pic.twitter.com/rN6Rm5fiQN — Andy Lang (@HRH_Duke_of_Url) April 28, 2015 So, what exactly is #EdBallsDay? It’s both a day and a person.

    Jessica Gioglio/ Convince and Convert- 4 readers -
  • The Rise of the Content-Driven Organization: A Change in Marketers’ Focus

    … to creating a brand identity and voice. Providing value above and beyond a product or service offering ensures customers understand you as a brand – and that understanding is core to any symbiotic relationship. Perhaps Peter Drucker said it best: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… The aim of marketing is to make selling superfluous.” – Peter Drucker …

    Andy Betts/ Relevancein Content- 38 readers -
  • Turning Social Media Campaigns into Online Sales

    … with your content. Your brand name is getting out there, boosting the strength of your brand, but why did you initially agree to join the social community? Sales. You want your social community to learn more about your product offering, and ultimately convert. Sign up for your newsletter, subscribe to your blog, contact you for more information…

    Kate Endres/ ROI Factor Blogin Social- 15 readers -
  • How to Design a Social Media Campaign

    Do you need to set up a social media campaign? Do you know how to get started? Establishing a strong team and a day-to-day plan are important for any successful social media campaign. In this article I’ll show you the five core elements you need to build a social media marketing campaign that works. Read more to discover what you need for a strong social media campaign.

    Debbie Hemley/ Social Media Examiner- 35 readers -
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