Brand Voice

  • A Guide to Finding Your Brand Voice

    … How important is a brand’s voice? Very! Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience. In fact, a study by Forbes revealed that 43% of millennials rank authenticity over content when…

    Visual.lyin Content- 7 readers -
  • Making B2B Content Fun to Create, Read and Share

    … content is now the primary “salesperson” for two-thirds of the relationship. But, if our content is devoid of emotion and personality, we will look and sound like all the other vendors, won’t we? In that case, you better have a damn good salesperson. Another important reality is that millennials are often doing the research, consuming our content…

    Relevancein Content- 11 readers -
  • The 8 Characteristics of a “V”ery Good Brand

    … preventing customers from improving their conversion rates. Over the last decade, though, my perception and appreciation for branding have changed significantly. Part of the issue was that as we logically troubleshot back to the source of the issue – we often identified gaps in the clients’ online efforts. If the client had a solid brand and voice…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • 5 Things Indirectly Hindering Your Ability to Create Content

    … Published 3 mins ago 27 As a CMO or marketing manager, you’re so inundated with information that simply taking action is sometimes a major accomplishment. Your favorite blogs and periodicals tell you one thing, your management team tells you another, your friends and peers are discussing new strategies that contradict your current ones…

    Relevancein Content- 7 readers -
  • How to Leverage the Power of Trending Topics

    … it in a clever and original way that’s also relatable to your brand voice and values. Playing with your product, brand colors, a key tagline, or tone of voice you’re known for can all be creative levers to pull in, depending on the topic. Do your research. And then do it again. It’s always important to look before you leap on social media. While humorous…

    Jessica Gioglio/ Convince and Convertin Social How To's- 3 readers -
  • The Rise of the Content-Driven Organization: A Change in Marketers’ Focus

    … to creating a brand identity and voice. Providing value above and beyond a product or service offering ensures customers understand you as a brand – and that understanding is core to any symbiotic relationship. Perhaps Peter Drucker said it best: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… The aim of marketing is to make selling superfluous.” – Peter Drucker …

    Andy Betts/ Relevancein Content- 21 readers -
  • Turning Social Media Campaigns into Online Sales

    … with your content. Your brand name is getting out there, boosting the strength of your brand, but why did you initially agree to join the social community? Sales. You want your social community to learn more about your product offering, and ultimately convert. Sign up for your newsletter, subscribe to your blog, contact you for more information…

    Kate Endres/ ROI Factor Blogin Social- 7 readers -
  • How to Design a Social Media Campaign

    … of the two provides us the information we need.” #5: Be True to Your Company Voice When your audience reads and listens to the content you produce, they’re not only hearing your message, they’re hearing the voice of your company—your tone, language and delivery (i.e., formal vs. conversational). Each time they hear your brand voice, it’s a good bet…

    Debbie Hemley/ Social Media Examinerin Social How To's- 26 readers -
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