• Easy Ways To Measure The Value of Branded Campaigns

    … campaign. I will cover how you can measure the value and additional contribution of branded keywords using a case study from one of my ecommerce clients. I recently saw branded traffic come though in a search query report. The client name in this case was closely tied to one of the core product lines on the site. However, the client sells more products…

    Sarah Stemen/ PPC Heroin Paid Search- 9 readers -