• Easy Ways To Measure The Value of Branded Campaigns

    … is normally, wouldn’t we have gotten those conversions regardless? Here is the data I used to answer that question, with AdWords Search Funnel metrics as well as Google Analytics Multi-Channel Reports. Using Search Funnels AdWords conversions are attributed using a last-click model of attribution. This means that the keyword that was last…

    Sarah Stemen/ PPC Heroin Paid Search- 9 readers -
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