- Our Blog
It’s always interesting to see what a famous athlete does when their sports career is over. Carl Lewis attempted to become a singer. Magic Johnson had a failed talk show. Bruce Jenner became Kim Kardashian’s stepdad. After years of obsessive practice and single-minded purpose, what will our heroes do with their newly found free time, piles of expendable cash, and enduring stard ...
… as a bunch of thoughtless idiots,” said Eric Quennoy, creative director at Wieden+Kennedy Amsterdam. “So from the outset, we were very determined to portray beer drinkers in a positive light. We made a strategic decision to elevate the brand by elevating the drinker.” Heineken was specifically targeted by Cannes because of its five-part campaign…